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Hosted SAP(R) Solutions From Channel Partners Free Midsize Companies From Day-to-Day IT Challenges

More Customers Adopting Hosted SAP(R) Business All-in-One Solutions from Certified SAP Partners

WALLDORF, Germany, Aug. 5 /PRNewswire-FirstCall/ -- SAP AG (NYSE: SAP) today announced the continued success of hosted offerings from its channel partners for midsize companies, enabling customers to better respond to the changing market conditions. SAP midsize customers worldwide, including Clariant Southern Africa (Pty), in South Africa; Eval Europe, in Belgium; General Moly, in the U.S.; Pharmanova Zrt, in Hungary; Songwon Ind. Co., Ltd, in Korea; Starbucks, in Switzerland; Vincenz Harrer, in Austria; and Wunderloop Media Services, in Germany, have chosen hosting as an alternative to the traditional on-premise deployment option, allowing midsize companies to implement and run the SAP(R) Business All-in-One solutions without the need to hire and train dedicated IT staff to implement and manage the software. SAP Business All-in-One is comprehensive and flexible software for midsize companies with deep industry best practices built-in.

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In the current market, companies need to act faster; the hosted offerings from SAP channel partners free customers' time and resources from planning and implementing, as well as further reduce resource efforts for IT management of SAP Business All-in-One. Partners take on the responsibility for application hosting and management, infrastructure maintenance and software upgrades. Hosted offerings from SAP channel partners help customers minimize up-front capital investments in acquiring IT infrastructure and reduce the ongoing operating costs typically associated with managing software solutions. They further enable customers to better focus on their core business, products and services that best meet the demands of their individual markets. In turn, midsize customers can focus resources on differentiating from their competitors, executing on their growth strategies and making their businesses more transparent and sustainable.

"As a growing company in a competitive market, we had limited resources to dedicate to our IT infrastructure," said Kris Nauwelaerts, plant manager, Eval Europe. "Knowing we needed an integrated solution to help us meet the demands of our customers, we worked closely with our value-added reseller, Delaware Consulting, which introduced us to the SAP hosting services. Through this program, Delaware Consulting hosts and runs our IT operations on a leading ERP application, SAP Business All-in-One. With minimal time and resources dedicated to IT operations from Eval Europe, we have a slim organization that is focused on our core business competencies."

Delivered exclusively from more than 40 SAP-certified SME channel partners globally, the hosted solutions enable SAP channel partners to offer customers more choices to meet their individual needs and preferences. As the market for hosting services continues to grow, partners hosting SAP midsize customers today include BSG Partner Co., Ltd, in Korea; CIBER, Inc, in the U.S.; CorePeople, in South Africa; Delaware Consulting, in Belgium; ERPSourcing, in Switzerland; Hostlogic, in Hungry; Itelligence, in Germany; and Kinamu, in Austria.

"SAP hosting services for its SME channel partners provide value-added resellers like us additional options for providing our customers with the solutions they need," said Jan Delaere, president, Delaware Consulting. "Together with its partners, SAP is always actively exploring opportunities to create added value for its customers to promote their success."

"In today's market, midsize companies are under extreme pressure to thrive," said Robert Vetter, senior vice president, Business Development, SME and SAP Business All-in-One GTM, SAP. "By providing managed hosting services, SAP and its partners offer greater flexibility and choice to customers so they can run their businesses on industry-leading solutions that best fit their IT needs. Working closely with our certified SAP Business All-in-One channel partners, SAP will continue to deliver more innovative solutions to address our customers' needs, allowing them to gain transparency and agility across their entire business."

SAP Business All-in-One Helps Create Clarity for Midsize Companies

SAP Business All-in-One solutions best fit the needs of midsize companies looking for comprehensive, integrated industry solutions to power their businesses end-to-end. Available with deployment flexibility and choice, SAP Business All-in-One offers a single configurable solution to help midsize companies manage everything from financials, human resources, procurement, inventory, manufacturing, logistics, product development and corporate services, to customer service, sales and marketing.

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 89,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright (C) 2009 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

    For customers interested in learning more about SAP products:
    Global Customer Center: +49 180 534-34-24
    United States Only: 1 (800) 872-1SAP (1-800-872-1727)

    For more information, press only:
    Astrid Poelchen, +49 (6227) 7-47644, [email protected], CET
    SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
     [email protected]
    Torrey Fazen, Burson-Marsteller, (617) 406-1651, [email protected], EDT

SOURCE SAP AG

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