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Omniture Appoints Vice President of Sales, Omniture Insight

Alan Gurock Brings 20+ Years of Successful Large Enterprise Business Intelligence, SaaS and On Premise Software Sales Experience

OREM, UT -- (Marketwire) -- 08/25/09 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the appointment of Alan Gurock as vice president of sales, Omniture Insight. Gurock will be responsible for driving sales of Omniture Insight (formerly Omniture Discover OnPremise). Omniture Insight is a multi-channel analytics solution that enables organizations to quickly analyze large volumes of rapidly evolving data in real-time, synthesizing data from any source, including business intelligence tools, data warehouses, web, call centers and point-of-sale in retail, to rapidly correlate online and offline data for a better understanding of customer behavior and preferences.

Gurock joins Omniture from Business Objects, an SAP company, where he most recently served as group vice president, North American Healthcare and Eastern Region, responsible for overseeing a 100-person organization with revenue responsibility in excess of $100 million of performance management, business intelligence, and information management solutions. While at Business Objects, he was one of the number one area sales directors in North America, and his team was consistently ranked at the top of the sales organization. Prior to that, Gurock was the regional sales manager, Northeast Region, for INFORMATICA, selling business intelligence, analytics applications and data integration tools to Fortune 2000 clients. While at INFORMATICA, he was responsible for multiple transactions of over $1 million. While a director of sales at Eloquent, his team closed the company's largest transaction up to that point in time of $3 million. He has also served as a regional sales director for payroll processing and HR outsourcing company ADP, where he accomplished a fiscal year regional revenue increase of 25+ percent.

Gurock received his Bachelor of Arts degree in political science from the University of Maryland, College Park.

"Omniture Insight is a powerful tool helping some of our most successful customers quickly unlock the value of vast amounts of data while there is still time to act," said Josh James, co-founder and CEO of Omniture. "Based on the use cases we see from customers, we are convinced that any company with large amounts of multi-channel data could significantly increase its understanding of customer behavior and preferences using Omniture Insight. We look forward to Alan's contributions to help grow this part of our business."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact
Eric Anderson
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