Artificial Intelligence Authors: Zakia Bouachraoui, Liz McMillan, Yeshim Deniz, Elizabeth White, William Schmarzo

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Sendside Sales Acceleration & Customer Interaction Applications Now Available on Salesforce.com AppExchange

Salesforce.com Dreamforce 2009 Conference – Sendside today announced the availability of Sendside’s Sales Acceleration and Customer Interaction Platform on the salesforce.com AppExchange. Sendside enables high-impact communications that help to automate and accelerate key sales processes, resulting in faster and higher prospect conversion rates, more effective outreach, and more sales. Built using the Force.com platform, Sendside is immediately available for test drive and deployment on the AppExchange at http://www.salesforce.com/appexchange/.

The announcement was made today at Dreamforce 2009, salesforce.com’s user and developer conference. Sendside demos are available in several Dreamforce 2009 exhibitor booths: Sendside (Booth 211), Vetrazzo (Booth 1101) and Insidesales.com (Booth 213).

Salesforce CRM users now have the power of Sendside’s Packages, Secure Messaging, and Capture applications to deliver high-impact communications directly from leads, contacts, accounts, opportunities, cases and campaigns in Salesforce CRM; and obtain real-time reporting and analytics on the effectiveness of each communication and interaction. This new functionality produces a higher yield per sales rep by enabling them to immediately send and track delivery of rich content, focus on the most promising opportunities and win more deals, more quickly.

“Using Sendside, we can capture lead information and instantly deliver a personalized response back to that prospect,” said James Sheppard, Co-Founder and CEO of Vetrazzo. “We can track how each recipient interacts with the information we send right in Salesforce CRM. The real plus is that we can now distribute lists of qualified prospects to our dealers and distributors and monitor the effectiveness of their sales efforts, too.”

Focus’ research and user discussions increasingly indicate that the lines separating traditional silos of CRM, sales force automation, marketing automation and related functions are blurring, as business decision-makers sharpen their focus on IT solutions that enable meaningful and measurable business benefits,” said Michael E. Dortch, director of research, Focus. “Access to Sendside functionality and its benefits via the salesforce.com AppExchange will help users to harness the full power of Salesforce CRM to deliver more effective outreach to customers and prospects, and to make more money -- goals that matter at every size and type of company.”

“In the simplest terms, Sendside helps organizations capture, engage, convert and retain customers more quickly and cost-effectively,” said William Borghetti, CEO of Sendside.

“We’re already seeing our customers achieving success, and now that Sendside is available on the AppExchange, we expect the same results, expanding the capabilities and the value of Salesforce CRM.”

About the Force.com Platform and the AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 110,000 custom applications used by salesforce.com’s 62,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on Force.com are available to the cloud computing community from salesforce.com’s AppExchange marketplace at http://www.salesforce.com/appexchange/.

About Sendside

Founded in 2006, Sendside is the category-defining Sales Acceleration and Customer Interaction Platform that enables companies to quickly generate more revenue and realize cost savings through improved customer communication and interaction. Sendside’s patent-pending technologies facilitate the delivery of high-impact communications to any lead, prospect or customer and real-time reporting provides immediate insight into the effectiveness of every interaction. For more information, visit: www.sendside.net.

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