Artificial Intelligence Authors: Roger Strukhoff, Pat Romanski, Zakia Bouachraoui, Liz McMillan, Yeshim Deniz

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Entiera Accelerates Global Marketing Campaign Analytics with Vertica

BILLERICA, Mass., Feb. 3 /PRNewswire/ -- On-demand marketing infrastructure provider Entiera has slashed the time it takes customers to create, execute and analyze marketing campaigns from hours to minutes using the Vertica Analytic Database.

Entiera offers companies like Verizon, Equifax, TD Bank's Retail Card Services and Regus an enterprise marketing automation platform in a software-as-a-service (SaaS) model. Entiera Insight, the company's core software suite, helps customers tackle the largest, most sophisticated cross-channel marketing campaigns while reducing their IT costs by up to 80 percent.

As the campaigns and analysis clients were doing became more complex, Entiera sought out Vertica to meet that growing demand. In the process, the company initiated a major performance upgrade, according to Entiera chairman Jeff Wilkins. "We took the opportunity to both enhance the data schema and incorporate alternative database technologies that could give our customers better performance and the ability to scale to infinitely larger data volumes," he said.

After evaluating a number of alternative database tools and approaches, including Kickfire, CalPont, GreenPlum and InfoBright, Entiera chose Vertica due to its ultra-fast query performance and high-level of customer service.

The ability to handle massive data loads was another key criterion. Entiera's clients typically load up their marketing database with millions of customer records. This data is coupled with Entiera's huge database of consumer and business demographic information for prospecting and customer profiling. With Vertica, Entiera achieved dramatically better performance in campaign counts, analytic reports and data load/extract.

"Many client campaigns are highly complex cross channel initiatives and are often highly time sensitive. The ability to quickly execute them is a critical component to the service that we offer. With Vertica, the data constraints have gone away. Clients can now ask a lot more questions, do more sophisticated campaigns, and extend their campaigns to many more channels," added Wilkins.

Vertica is an MPP, column-oriented database built to handle massive analytic workloads such as those experienced by Entiera. With its aggressive data compression and columnar storage, the Vertica Analytic Database enables Enteira's customers to analyze much larger volumes of campaign data and run queries orders of magnitude faster than conventional relational databases.

"Marketers need to deliver cost-effective campaigns with a demonstrable ROI. With its blazingly fast performance and compelling value proposition, Entiera's Insight Suite is helping companies market better and smarter than they could using more traditional technologies," said Dave Menninger, vice president of product management and marketing at Vertica.

About Entiera

Entiera is the premier provider of the industry's first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok, Thailand. Visit www.entiera.com.

About Vertica

Vertica Systems is the market innovator for high-performance analytic database management systems that run on industry-standard hardware. Co-founded by database pioneer Dr. Michael Stonebraker, Vertica has developed column-oriented analytic database technology with an MPP architecture that lets companies of any size store and query very large databases orders of magnitude faster and more affordably than other solutions. The Vertica Analytic Database is available as software only, as a hardware based appliance, as a virtual appliance on VMware or online as a cloud computing solution. The technology's unmatched speed, scalability, flexibility and ease of use helps Vertica's 100+ customers including JP Morgan Chase, Verizon, Mozilla, Comcast, Level(3) Communications and Vonage capitalize on business opportunities in real time. Vertica is headquartered in Billerica, Mass. For more information, visit the company's Web site at http://www.vertica.com.

SOURCE Vertica Systems

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