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Pixorial Appoints Ari Kaufman as Chief Executive Officer

Collaborative Online Video Service Poised to Accelerate Growth Under Leadership of Veteran Digital Entrepreneur

DENVER, CO -- (Marketwire) -- 03/12/10 -- Pixorial, the first collaborative video platform of its kind, announced today that Ari Kaufman has joined the company as CEO. Kaufman has been a leader in the online media space since 1995 and has played a key role in building multi-million dollar advertising, SAAS and media platforms in both the United States and Europe. The former General Manager of LookSmart joins an executive team comprised of former Oracle and Netscape executives and was chosen by founder and entrepreneur, Andres Espineira to accelerate the strong momentum Pixorial has generated since its launch.

With Ari Kaufman on board, co-founder Andres Espineira will transition to Chairman and President of Products and continue his focus on driving Pixorial's next-generation services. "Ari's solid track record for taking early-stage companies and accelerating their growth makes for a perfect fit for Pixorial as we enter the next stage of our business," said Andres Espineira. "We share a great vision, of a solution that drives consumers to do more than was ever possible with their media."

Since its soft launch in the summer of 2009, Pixorial has gained the attention of media and thought leaders in the digital space for the power, simplicity, and innovation of its sharing platform and has delivered the benefits of its scalable infrastructure to a rapidly growing customer base. "Pixorial has developed a revolutionary platform and purpose," said Ari Kaufman. "This company is not only going to change what people do with their videos, but change how people think about online media. Video sharing is just the tip of the iceberg and I am really excited to accelerate the growth of Pixorial over the coming months."

Kaufman has maintained a pivotal role throughout the dynamic evolution of the online media industry and the ongoing development of emerging technologies. Under Kaufman's leadership, Pixorial is ready to embark on the next phase of its business and support the growing interest in its unique platform.

More About Pixorial
Pixorial is an online solution that gives perpetual, interactive life to personal videos. Pixorial's platform makes it simple to digitize video and bring it online so that people can edit and share their content with their extended contact and social networks. Pixorial is a privately held company based in Englewood, CO. For more information, visit www.pixorial.com.

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