Welcome!

Artificial Intelligence Authors: Zakia Bouachraoui, Liz McMillan, Yeshim Deniz, Elizabeth White, William Schmarzo

Related Topics: Java IoT, Agile Computing, @CloudExpo

Java IoT: Blog Post

The Secret Behind The Incredible Growth of Cloud Expo

The largest new technology event, Cloud Expo, is the first conference to be born, produced and presented on Ulitzer platform

A few minutes ago I received an email questionnaire informing me that "The Center for Exhibition Industry Research (CEIR) has once again partnered with George P. Johnson Experience Marketing to conduct this essential and timely research. This year's study is being co-produced with The Jordan Edmiston Group, Inc. and with support from the Event Marketing Institute."

The first question of this survey is:

Which one of the following best describes the role of "digital marketing" when you are planning an event?

a)      A leading tactic
b)      A vital component of the plan
c)       Taken under consideration with other mediums
d)      Usually an afterthought
e)      Don't really consider it

I was shocked to see this question and equally shocked to read the selection of possible answers!

First, allow me to present the facts, which reflect the reality of the media business in 2010, the decade we just entered, as it relates to the facts of our company.

SYS-CON Media executed a five-year transition plan from January 2004 through December 2008. We transformed our company into a pure "new media" business in five years, which is now owned and operated by Ulitzer, Inc. The last print magazine published by SYS-CON Publications, Inc. was in December 2008. Ulitzer.com was launched about a year ago with more than 500 micro sites including the 16 year-old www.sys-con.com brand, which is now a property of Ulitzer, Inc.

Ulitzer.com offers roughly 1.4 million articles, including the online libraries of all SYS-CON print magazines from the past 16 years.

Ulitzer.com is also the world's first and only revolutionary new media platform designed for original content on any subject in any language.

For example, Dmitriy Stepanov who joined Ulitzer earlier today is the 9,875th Ulitzer author on our new media platform.

The largest new technology event in the world, Cloud Expo, is the first conference to be born, produced and presented completely on the Ulitzer platform.

The Cloud Expo home page updates automatically around the clock, with the most recent feature stories, articles, product reviews, news and blogs posted by the world's most influential authors on their subject matters! You may find all faculty members and speakers from Cloud Expo conferences on Ulitzer pages.

Ulitzer will eventually replace all media on all subjects you can think of in any language around the world.

Question: Are You Planning "Digital Marketing" When You Are Planning an Event?

Here are my thoughts on this question. At this very moment, some people on planet Earth are switching from gas to electricity, some people are printing technology magazines and mailing them through the post office, some people are reading the New York Times with their Sunday bagels.

As far as we are concerned, traditional media tools are long gone; our company began this transition 6 years ago and completed it a year and a half ago.

If I were asked this question and expected to give an answer, my reply would be:

f)       none of the above

Let's take "Cloud Expo" for example. The most popular technology conference of the new decade was born on "digital media" and produced and presented using "digital media" assets.

I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade.

I personally don't use email anymore; I communicate through "Twitter."\

We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly.

Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers.

I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it."

In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.

More Stories By Fuat Kircaali

Fuat Kircaali is the founder and chairman of SYS-CON Media, CloudEXPO, Inc. and DXWorldEXPO, Inc.

Kircaali came to the United States from Zurich University, Switzerland in 1984 while studying for his PhD, to design computer systems for SH-2G submarine hunter helicopters for the U.S. Navy. He later worked at IBM's IS&CG Headquarters as a market research analyst under Mike Armstrong's leadership, an IBM executive who later ran IBM Europe and AT&T; and Fuat was the Director of Information Systems for UWCC, reporting to CEO Steve Silk (later Hebrew National CEO), one of the top marketing geniuses of the past two decades.

Kircaali founded SYS-CON Media in 1994, a privately held tech media company with sales exceeding $200 million. SYS-CON Media was listed three years in a row by Inc 500 and Deloitte and Touche among the fastest-growing private companies in America. Kircaali launched DXWorldEXPO LLC, a Lighthouse Point, FL-based "digital transformation" events company in March 2017.

Fuat completed Bogazici University (ranked among the top 100 universities in the world) Business Administration program in 1982 with a Bachelor's Degree in Istanbul, Turkey. He was one of 50 students accepted to the program out of over 1 million high school graduates.

http://twitter.com/fuatkircaali

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...