Artificial Intelligence Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez

Press Release

Breakthroughs in Revenue, Cost and Communication Event

Econsultancy director Peter Abraham to join Reputation Online editor, Vikki Chowney, the British Interactive Media Association

Social business provider SITEFORUM, is co hosting a series of presentations and a panel debate on Tuesday 15th March, to discuss how companies can capture the true potential of social business and generate measurable bottom-line results.

The event, taking place at the University of Chicago Booth School of Business, City of London Campus from 17.00 to 20.15, will feature presentations from digital and social media experts on the collaborative use of Web 2.0 technologies in connecting the internal efforts of employees and to extend reach to customers, partner and suppliers.

The event is free and anyone that wishes to attend can register here: http://www.siteforum.com/breakthroughs

Bob Pike, COO, SITEFORUM comments, "Social Business is about so much more than creating a Facebook page or launching a Twitter profile. We are excited to be providing a platform for discussion and learning on how businesses can use the social networking ideal to create their own, thriving, web 2.0 communities and how they can harness the power of social business to drive demonstrable results to the bottom line."

‘Social Business: Breakthroughs in revenue, cost and communication' will be attended by decision makers with responsibility for internal and external communications, sales, marketing, customer engagement, HR, learning & development, and technology.

The running order on the night is as follows:

17:00 Registration and refreshments

17:30 Welcome from University of Chicago Booth School of Business

17:40 Closing the Social Media Loop; Vikki Chowney, Editor, Reputation Online

17:55 The Vetstream Story; Michael Collins, Exec board member, BIMA

18:10 Collaboration and Saving Costs; Adam Gibson, Head of Technology, OdgersBerndtson

18:25 Social Media and Relationship Development for Sales; Peter Abraham, director, Econsultancy

18:40 The Fully Networked Organisation; Stephanie de Labriolle, SIMalliance

18:55 Navigating the Technology Minefield; Bob Pike, COO, Siteforum

19:15 Panel Question and Answer

19:30 Drinks, canapés and networking

20:15 Close

More on the Speakers:

Vikki Chowney, Editor, Reputation Online

Vikki is editor of Reputation Online, part of the New Media Age stable at Centaur Media, aimed at those responsible for managing a brand's online reputation. Vikki has previously developed online brands at Talk Talk, Big Yellow Self Storage and WCAFI (World Clean Air Forest Initiative)

Peter Abraham, director, Econsultancy

Director at Econsultancy.com, serving 100,000 digital marketers and e-commerce professionals (both client and agency side), and helping people improve the way they do business online and to be successful. Peter started out as a graphic designer/art director working in various ad agencies, then got involved with the web in '97 as Digital Services Director at a leading Digital Agency in London. Peter has a BA Hons in Graphic Design (Typography) and an MSc in Digital Marketing.

Michael Collins, exec board member, British Interactive Media Association

Michael worked in further and higher education, cultural diplomacy and arts management, and as a sponsorship consultant, commissioning editor and charity director, before joining the world of information and communications technology. Michael now divides his time between working as a marketing and business development consultant and advising publishers and other information providers on strategic planning, marketing, communications and software solutions.

Adam Gibson, Head of Technology, OdgersBerndtson

OdgersBerndtson is the UK's pre-eminent executive search firm. To stay ahead in this highly competitive market, Adam has pioneered the use of social technology inside the organisation and has the real experiences that show how an ROI can be built.

Stephanie de Labriolle, Marketing Head, SIMalliance

Stéphanie has 15 years' experience of international marketing and communication in the Telecoms Industry and is an early adopter of Social Business solutions. Stephanie currently works with two global trade associations; SIMalliance (global SIM card industry), and the Smart Payments Association (smart cards for payments), both use Social Business Platforms.


Recently described by .Net magazine (Dec. 2010) as a ‘Social Guru', Bob is driving SITEFORUM's position as leading provider of social business solutions. Career highlights include leading Microsoft's entry into the mobile space and the evolution of its first smart phone, the XDA; spearheading the business modelling and value chain development for the IdeaAgency, founded by Randy Granovetter with Bill Gates; and, at Mobileway, developing the first revenue sharing business models for SMS.

Our Hosts:

Chicago Booth is consistently ranked amongst the top 5 business schools worldwide; in 2010 its full-time MBA programme was ranked No.1 in the world by both The Economist and BusinessWeek. Six faculty members have won Nobel Prizes - the first business school to achieve this accomplishment. The City of London campus is a prestigious venue for executive education and conferences. Find out more about Chicago Booth.

For more details about this event or the SITEFORUM Social Business Suite please contact: tom.harrison[at]siteforum[dot]com or call Tom on +44 (0)7968 956 941

Media Contacts:

Tom Flisher / Katie Potts

Octopus Communications

tom[at]octopuscomms[dot]net / Katie[at]octopuscomms[dot]net

+44 (0) 845 3700 655

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