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SAP Executive Interview with Raj Nathan

An interview with Raj Nathan, EVP and CMO, Sybase, an SAP company

At Mobile World Congress last week in Barcelona, I had the great fortune to interview...

Raj Nathan, EVP and CMO, Sybase, an SAP company

As Executive Vice President and Chief Marketing Officer of Worldwide Marketing and Business Solutions Operations, Dr. Raj Nathan is responsible for all marketing initiatives for Sybase and its subsidiaries, Sybase iAnywhere and Sybase 365. In this role, Dr. Nathan leads a global marketing organization setting Sybase's technology direction and go-to-market initiatives. Under his leadership, Sybase continues to be recognized for visionary technology that meets the direct needs of customers and partners.

Dr. Nathan’s work experience has taken him around the globe, and has run the gamut from hardware to software, and from large companies to small including Unisys and Siemens Pyramid. Raj earned his doctorate and master’s degree from Iowa State University, and a bachelor’s degree from the University of Madras, in India.

In this interview I find out...

  • What is SAP’s strategy in the enterprise mobility market?
  • A summary of the mobile apps SAP released in 2011 and what applications we can expect to see from SAP in 2012
  • Enhancements to the SAP mobile platform that are being planned in 2012
  • The strategy to attract mobile developers to the SAP Mobile platform

Check out my interview here

Please follow me on Twitter @ithain

More Stories By Ian Thain

As one of the Sybase Technical Evangelists, Ian regularly addresses technical audiences all over the world and his sessions are always very well attended. He also writes education classes, whitepapers, demos and articles for various Sybase products and publishes regularly in Journals such as SYS-CON's PBDJ and International Developer Magazine. He is also the Sybase Unwired Platform & PocketBuilder Evangelist and works closely with the team in Dublin, CA and Concord, MA on new features and demonstrations for the products. In his customer-facing Evangelist role, Ian is very involved with the design, production and testing of Enterprise class Unwired Solutions, that have been implemented using Sybase's Unwired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the Unwired solutions that Sybase can offer to its customers. Ian can also be found on Twitter @ithain

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