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SAP Enteprise Mobility and Multilevel Marketing

B2C mobility is and will continue to be a fast growing market for mobility vendors

In an article I read this morning, "Luis Cesar Verdi, President of SAP Brazil, told Computerworld UK that Brazil currently has 1.5 million end users for its mobile applications, but plans to increase this rapidly to 20 million by 2015.  To achieve this, Verdi plans to target the general public by going through enterprise customers that currently use its ERP systems and mobile applications."



I wrote about this multilevel enterprise mobility strategy last year and believe it will be effective.  B2C mobility is and will continue to be a fast growing market for mobility vendors, and SAP has the opportunity to touch billions of mobile users through B2C mobility.  Let's think about it.  SAP is big in utilities, consumer packaged goods and other industries with large customer bases.  Providing mobile IDEs (integrated development environments) through SDKs through partnerships and acquisitions will make it easier for mobile vendors to extend SAP out to these users.

Mobility is going to touch every industry, supplier ecosystem and customer base.  Companies need to start developing their strategy for supporting these groups sooner rather than later.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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