The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

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A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. High-growth countries such as Brazil, China and India will lead the surge. Read Original Content

The latest round of research by mobile ad network InMobi finds that mobile advertising influences 48 percent of consumers on their purchasing decisions, with more late-technology adopters embracing m-commerce, and of those yet to use it, 45 percent expect to do so within the next twelve months. Read Original Content

According to IAB Australia, total mobile advertising expenditures for the past twelve months grew 212 percent and is valued at $47.5 million. Read Original Content

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eMarketer has released projections for ad spending on mobile marketing and found that the total market for advertising globally will reach $6.43 billion this year. Advertisers are expected to spend $2.4 billion on mobile advertising in the United States in 2012, up from $1.23 billion in 2011. Read Original Content

Brands and advertisers spent 150 percent more on mobile ad display prices over the course of the London Olympics Games, research from M&C Saatchi Mobile has found. Read Original Content


Facebook CEO Mark Zuckerberg said revenue from Sponsored Stories, the company's news feed ad product, has a run-rate of about $1 million per day, half of which comes from mobile. Read Original Content

Nokia is integrating Groupon daily deals into its Windows Phone-based Lumia device series, a move to expand the scope of its Nokia Maps platform beyond navigation assistance. Read Original Content

California-based location-based services solution provider Polaris Wireless aims to capture 60 percent of India's location-based solutions market. Read Original Content

Facebook is testing a new mobile ad product for app developers. The Wall Street Journal reported that the new technology would allow Facebook to target consumers based on the apps they use. Read Original Content

An August report released by the Online Publishers Association found that 38 percent of smartphone content buyers said smartphone ads are similar to Internet ads, and 42 percent said they are hard to ignore. Read Original Content



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