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Mobile Marketing News Weekly – Week of August 19, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. High-growth countries such as Brazil, China and India will lead the surge. Read Original Content

The latest round of research by mobile ad network InMobi finds that mobile advertising influences 48 percent of consumers on their purchasing decisions, with more late-technology adopters embracing m-commerce, and of those yet to use it, 45 percent expect to do so within the next twelve months. Read Original Content

According to IAB Australia, total mobile advertising expenditures for the past twelve months grew 212 percent and is valued at $47.5 million. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com.

eMarketer has released projections for ad spending on mobile marketing and found that the total market for advertising globally will reach $6.43 billion this year. Advertisers are expected to spend $2.4 billion on mobile advertising in the United States in 2012, up from $1.23 billion in 2011. Read Original Content

Brands and advertisers spent 150 percent more on mobile ad display prices over the course of the London Olympics Games, research from M&C Saatchi Mobile has found. Read Original Content


Facebook CEO Mark Zuckerberg said revenue from Sponsored Stories, the company's news feed ad product, has a run-rate of about $1 million per day, half of which comes from mobile. Read Original Content

Nokia is integrating Groupon daily deals into its Windows Phone-based Lumia device series, a move to expand the scope of its Nokia Maps platform beyond navigation assistance. Read Original Content

California-based location-based services solution provider Polaris Wireless aims to capture 60 percent of India's location-based solutions market. Read Original Content

Facebook is testing a new mobile ad product for app developers. The Wall Street Journal reported that the new technology would allow Facebook to target consumers based on the apps they use. Read Original Content

An August report released by the Online Publishers Association found that 38 percent of smartphone content buyers said smartphone ads are similar to Internet ads, and 42 percent said they are hard to ignore. Read Original Content

Whitepapers of Note


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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