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AMD Announces Support for RealD's BlueLine Technology; Addresses Rapid Market Adoption of 3D DLP Projectors With AMD FirePro Graphics

Educational Institutions, Boardrooms and the Media and Entertainment Industry Will Benefit From Enhanced Stereo 3D Experience From an All-in-One Visualization Solution

SUNNYVALE, CA -- (Marketwire) -- 09/11/12 -- Today, AMD (NYSE: AMD) announced it has entered into a strategic licensing agreement with RealD Inc. (NYSE: RLD), which will pair AMD FirePro™ professional graphics with RealD's patented BlueLine™ technology to address the rapid adoption of 3D-capable displays and digital light processing (DLP) projectors in corporate boardrooms, educational institutions and the media and entertainment industry. This technology partnership provides industry-leading stereo 3D support in an all-in-one solution that enables control over each aspect of the 3D experience -- the DLP projector, 3D software, and graphics card -- from a single software control panel. AMD is the first and only professional graphics maker to provide this unique RealD support and will immediately extend BlueLine™ technology to the AMD FirePro™ V5900, with deployment to the latest AMD FirePro graphics cards based on Graphics Core Next (GCN) Architecture scheduled to occur over the coming months.

"AMD and RealD are responding to the expanding stereo 3D market, which has grown exponentially over the past several years," said David Cummings, senior director and general manager, Professional Graphics, AMD. "Whether you're working through computer-aided design (CAD) workflows, building CGI effects in movie studios or simply taking in a movie at the local theater, viewers will now experience improved stereo 3D video powered by AMD FirePro graphics and RealD. Together, we will deliver a more enjoyable and realistic 3D experience, while providing IT managers with an unmatched, turnkey stereo 3D solution."

Through this unique technology partnership, both companies are addressing the growing needs of a variety of industries. With a growing roster of organizations and corporations deploying, or seeking to deploy, 3D projector technology, AMD and RealD are now positioned to implement their industry-leading graphics and visualization technologies to seamlessly meet these requests. Examples of environments that can rapidly take advantage of this best-in-class stereo 3D technology include:

  • Studio projection rooms;
  • University theaters and classrooms;
  • In-room video display rooms in corporate offices.

"RealD and AMD will provide users a seamless solution to easily display 3D content," said Kevin Faul, vice president of Product Management for RealD. "Whether you're a school teacher using the newest 3D software for a classroom, or a theme park delivering an immersive virtual ride, RealD BlueLine assures reliable communication between AMD FirePro graphics cards and BlueLine-enabled projectors or other display devices."

The AMD FirePro V5900 is currently available from trusted e-tailers and immediately supports RealD BlueLine technology. All 3D-capable DLP projectors are either currently compatible with BlueLine or require a firmware upgrade. Both RealD and AMD FirePro graphics support Microsoft Windows 7. BlueLine is a discreet right- and left-eye frame identifier technology for stereoscopic 3D images. When AMD graphic cards with BlueLine technology are paired with BlueLine-enabled displays, the technology prevents 3D images from being displayed backwards and solves a long-standing challenge of properly and easily displaying 3D content.

Supporting Resources

About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. For more information, please visit our website at www.reald.com.

AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

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