Welcome!

Artificial Intelligence Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Zakia Bouachraoui

Blog Feed Post

Citrix: Variations in Mobile Subscriber Behaviour Directly Impacts Network Performance

Latest ByteMobile Mobile Analytics Report Provides Operators With Details on Subscriber Behaviour by Device Type, Content and Time of Day

Santa Clara, Calif, October 23, 2012 - Citrix (Nasdaq: CTXS) published the ByteMobile Mobile Analytics Report today for the fourth quarter of 2012. This report provides insights into the profile of the mobile data network, application traffic patterns and subscriber quality of experience (QoE) on operators' networks - including how subscriber behaviour results in content-specific busy hours on mobile networks, how usage of mobile apps differs by device type, and how the mobile video user experience varies by network and region.

This quarter's Mobile Analytics Report highlights different subscriber behaviours from a variety of device types and operating systems. Citrix found that Android smartphone and tablet data consumption patterns are very similar in volume, with media players and Internet browsing consuming 70 percent of mobile data volume from devices running the operating system. In comparison, media players, iTunes and browsers such as Safari make up the majority of iOS mobile data volume accounting for 75 percent of data volume for the iPhone and 95 percent for the iPad. The analysis further illustrates how subscriber interests and content patterns change throughout the day. The results identify certain peak hours of content consumption, which negatively impacted network performance by as much as 30 percent.

"This report serves as a vital resource for operators by demonstrating when capacity is strained throughout the day and what applications subscribers are using most," said Chris Koopmans, vice president and general manager of Service Provider Platforms, Citrix. "For example, we observed that subscribers generate greater demand for mobile video in the late evening hours of 10 to 11 p.m., which coincides with a social networking busy hour of 10 p.m., and differs from the 4 p.m. busy hour for consuming news, weather and maps. This type of data can be used by carriers to really understand subscriber behaviour and, in turn, improve their quality of service."

In the report, mobile messaging applications were analysed to show subscribers use Skype twice as much on the iPad than on the iPhone. In contrast, iPhone users use Facebook Messenger three times more often than iPad users. To validate the use of messaging applications on the iPhone, the report indicates that 94 percent of subscribers use one of the top four messaging apps: Skype (30 percent), WhatsApp (24 percent), Viber (22 percent) and Facebook Messenger (18 percent).

In a recent announcement from Facebook, the social media frontrunner has reached 600 million active users on its mobile application, accounting for 60 percent of its total user base. Today's Mobile Analytics Report indicates that the popular mobile application from Facebook is instrumental in driving user traffic to other sites which generate 77 percent of overall Facebook mobile data traffic volume. The five sites that generate the majority of this data traffic are YouTube, Twitter, Tumblr, Yahoo and eBay.

Additional data in the report examines mobile video traffic worldwide. The majority of mobile network data traffic is from video and web traffic, with an average of 75 percent across the globe. The findings revealed that North America and Europe have similar mobile video traffic patterns, while South America and Asia have slightly lower video content consumption on mobile devices. The Middle East has the highest average of mobile video traffic by volume.

The findings in the Mobile Analytics Report are generated from Smart Capacity™ Mobile Analytics, the company's mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from 3G and 4G networks of the Citrix ByteMobile global tier-one customer base and provides insight into the current state of the mobile ecosystem. Its findings have been cited widely by industry market research firms and the media.

About Citrix ByteMobile
Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company's solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability. To learn more, visit www.bytemobile.com.

About Citrix
Citrix (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com.

For Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

The development, release, timing and combination of any features or functionality described for our products remains at our sole discretion and are subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.

Citrix® and ByteMobile are trademarks or registered trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries.

# # #

Contact
Gemma Greene
AxiCom
[email protected]
+44 (0)208 392 4079

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
"Avere Systems deals with data performance optimization in the cloud or on-premise. Even to this day many organizations struggle with what we call the problem of data gravity - 'Where should I put the data?' - because the data dictates ultimately where the jobs are going to run," explained Scott Jeschonek, Director Cloud Solutions at Avere Systems, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.