Welcome!

SAP HANA Cloud Authors: Liz McMillan, Elizabeth White, Chris Kocher, Peter Silva, Yeshim Deniz

News Feed Item

Boston Celtics, Sun Life Financial Tip-off Season with Opening of Sun Life Courtside Club; Unveil Mobile “Photo Booth” Console That Empowers Fans to Capture and Share Memorable Garden Moments

The U.S. Business Group of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) and the Boston Celtics today announced the opening of the newly-branded Sun Life Courtside Club, the exclusive TD Garden hospitality venue used by the Celtics to entertain VIP customers. Sun Life Financial Senior Vice President/General Manager Mike Shunney joined Celtics President Rich Gotham to commemorate the opening at a special ribbon cutting ceremony before the Celtics home opener vs. the Milwaukee Bucks at TD Garden.

As part of the announcement, Shunney unveiled FanShots, a first-of-its-kind mobile “photo booth” that enables fans to capture, send and instantly socialize images that chronicle consumer game experiences at TD Garden. Sun Life, an official partner of the Boston Celtics since the 2010-11 season, acquired the naming rights to the Sun Life Courtside Club in May of this year.

The Mobiquity FanShots photo booth will permanently reside in the Sun Life Courtside Club, providing VIP guests with access to an innovative mobile experience to complement their Celtics experience. After FanShots takes a guest’s picture, they can personalize it by choosing from a menu of Celtics-themed backgrounds, and then instantly share the content via email and social networks. Fans can also win exclusive prizes, including Celtics tickets.

“Sun Life’s partnership with the Celtics connects us directly to a highly coveted audience and allows us to provide exclusive hospitality experiences to our customers and employees,” said Shunney. “Advances in technology and the growth of personalized digital marketing open a new world of client engagement opportunities, and products like FanShots enable us to enhance the fan experience and engage clients in a meaningful way, all while promoting the Sun Life brand to business leaders and consumers alike.”

FanShots was developed jointly by Sun Life and Boston-based Mobiquity, a professional services firm that creates innovative mobile solutions and apps that drive business value. The booth consists of a 22-inch capacitive screen, high-definition camera, a fully functioning operating system, which allows it to be turned on/off remotely, and a sensor that alerts the booth to movement. Sun Life is able to customize the FanShots screen with various brand messages and announcements, and promote interactive contests. The booth’s built-in analytics track flow, retention and usage, making it simple to gauge participation levels. For more information visit www.mobiquityinc.com/fanshots.

“This unique activation program is a testament to the value of partnering with a leading brand like Sun Life Financial,” said Gotham. “We’re excited to bring a fun and engaging experience to Celtics’ fans while providing a great business to business marketing platform for our partners.”

The naming rights agreement was part of Sun Life’s strategic re-allocation of sponsorship assets from a focus on consumer awareness to customer and employee engagement programs like FanShots. The Sun Life Courtside Club is the Celtics’ primary hospitality venue in the TD Garden used for entertaining ownership, courtside ticket holders, corporate partners and VIP guests during home games.

“This program hits the mark for us on all levels: it offers an opportunity for our sales representatives to connect with their clients in a compelling environment; enables Sun Life to provide a memorable experience to consumers; and drives awareness of Sun Life by delivering fans a branded memento that’s tailor made for sharing across their social networks,” said Sun Life Financial Head of Sponsorships Sally Bray.

As a Celtics naming rights partner, Sun Life’s brand is prominently featured throughout the Sun Life Courtside Club. Sun Life also receives seat back signage on the first row courtside sideline seats for all Celtics home games, the opportunity to host customer events in the Courtside Club and courtside season tickets and club passes. Sun Life also receives additional promotional and marketing assets, including extensive presence in-arena through courtside signage, branded in-game promotions and features, 21 Sun Life Honorary Ball Kid Experiences and the rights to use Boston Celtics team marks and logos in external and internal marketing and advertising campaigns.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including group and voluntary life, disability, dental and stop-loss insurance products. These products are issued by Sun Life Assurance Company of Canada in all states except New York. In New York, these products are issued by Sun Life Insurance and Annuity Company of New York. Product offerings may not be available in all states and may vary depending on state laws and regulations. For more information please visit www.sunlife.com/us. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

About the Boston Celtics

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, and have won NBA titles in three different eras. In addition, 32 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.

About Mobiquity

Mobiquity is a professional services firm working with the Global 2000 to create innovative mobile solutions and apps that drive business value. Clients benefit from the breadth and depth of the company’s cross-disciplinary teams to unleash the power of mobile. Integrating strategy, user-experience design and app development, Mobiquity delivers across the entire mobile ecosystem, driving business innovation and competitive advantage. Since its inception, Mobiquity’s client roster has surged to more than 70 companies (the majority hailing from the Fortune 500), including CVS, Boston Scientific, Fidelity Investments, MetLife, the New York Post, Putnam Investments and Weight Watchers International. Mobiquity was named by Network World as one of the hot technology startups to watch in 2012. SAP also selected Mobiquity as a partner to help customers develop and implement mobile strategies and applications that optimize investments in SAP enterprise solutions. To learn more, visit www.mobiquityinc.com. For more information on FanShots, visit www.mobiquityinc.com/fanshots.

SLPC 24590 11/2012 (Exp. 11/2017)

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...