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Embotics® increases its European distribution footprint with new partners

Prianto and BGS partnerships enable Embotics to target more resellers in the UK and Benelux

London, UK - 5 November 2012 - Embotics Corporation, a pioneer in virtualisation and automated cloud management, today announced that it has signed distribution agreements with Prianto and BGS Netherlands. Through these agreements both companies will now be offering their reseller partners Embotics V-Commander®, a virtualisation and private cloud management product. These resellers will now be able to help their customers realise immediate savings through better management of their virtual estates.

"We are very pleased to have Prianto and BGS Netherlands on board, as both companies have a great track record in developing profitable and sustainable partner channels. We see them as key distribution partners as we expand into the UK and Benelux markets," said Colin Wright, vice president for EMEA at Embotics. "When you add these agreements to the pan-European distribution agreement we signed with Magirus at the start of the year, it is a clear indication of the value that the channel sees in Embotics V-Commander. If resellers are going to achieve additional revenues from virtualisation in the future they need to demonstrate added value to their customers. With Embotics V-Commander, resellers can help organisations to ensure operational efficiency and deliver cost and resource savings in a matter of weeks."

Embotics has signed distribution agreements with both Prianto's UK and Netherlands operations. Prianto was set up to address the market need for specialised distribution focusing on identifying leading-edge technology vendors who can provide resellers with new complementary products that can give them a commercial edge. BGS Netherlands has 25 years' experience in the enterprise hardware and software markets. The company carries a highly-technical range of cloud and virtualisation products and has successfully taken these products to market within the region. These skills and experience made both Prianto and BGS Netherlands ideal distribution partners for Embotics as it makes inroads into Europe.

Embotics V-Commander can be installed and configured in a matter of minutes, providing a 360-degree view of virtual and private cloud environments. Comprehensive self-service functionality enables users to provision VMs themselves and automate the end-to-end workflow process, while offering chargeback and IT cost analysis. This can help resellers identify bottlenecks and inefficiencies in their virtual data centres while at the same time dramatically lowering the costs of deploying private clouds.

Rashied Akrum, managing director at Prianto, said: "We are always looking to work with innovative technology companies and Embotics certainly fits the bill. With cloud services threatening to damage their revenues, resellers need to innovate and broaden their product offerings. Embotics V-Commander provides resellers with the tools to position themselves as trusted advisors and at the same time help them to drive greater value from their customers' data centre and virtualisation investments."

"We are very excited to be working with Embotics," said Rob Mooij, CTO at BGS. "Embotics V-Commander complements our existing cloud and virtualisation offerings. We believe that such an easy to deploy product presents resellers with a great business opportunity. We see it as very much a low risk, high reward proposition for many resellers as they look to derive additional revenue from virtualisation and cloud computing."


About Embotics Corporation
Embotics provides mid-sized to large IT organisations with a unified cloud management platform (CMP) that delivers IT-as-a-service with the fastest time-to-value in the industry. Unlike other cloud management solutions on the market, Embotics V-Commander® provides a single, comprehensive solution that continuously monitors the virtual data centre to optimise the automation, deployment and configuration of IT services. Embotics is headquartered in Ottawa, Canada with offices in the U.S. and Europe, the Middle East and Africa (EMEA) and has a growing network of global partners. To see the product working in a live online demo or to download your free, 30-day evaluation copy of Embotics V-Commander, visit

Press contact
Tristan Webb
Spark Communications
Tel: +44 (0)20 7436 0420
Email: [email protected]

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