Welcome!

SAP Authors: Carmen Gonzalez, Madhukar Govindaraju, Pat Romanski, Roger Strukhoff, Elizabeth White

News Feed Item

Ford, Microsoft Celebrate Five Years of In-Car Connectivity Leadership with 5 Millionth SYNC-Equipped Vehicle

SAN FRANCISCO, Nov. 5, 2012 /PRNewswire/ --

  • Five years after launching SYNC® with Microsoft, Ford has delivered more than 5 million vehicles with the award-winning connectivity system
  • SYNC's success based on open, flexible and agnostic Microsoft platform and vision for mobile connectivity being a growing consumer trend
  • Ford and Microsoft look to the future for next phase of the connected car experience to be based on intelligence through fusion of cloud computing and sensor data

Five years ago, Ford Motor Company (NYSE: F) and Microsoft came together to launch the benchmark for in-vehicle connectivity systems with the introduction of SYNC. Today at the GigaOM Roadmap Conference, Ford CTO Paul Mascarenas and Microsoft Windows Embedded General Manager Kevin Dallas announced the 5-millionth vehicle equipped with SYNC has been sold and they shared their joint vision for continued leadership in development of the connected car. 

"SYNC has helped us evolve as an automaker, to think and act more like a technology company, with a new level of openness and access that has forever changed how we look at our business and respond to our customers," said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. "Ultimately, SYNC embodies what Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable to millions of people."

When Ford and Microsoft first initiated the collaboration in 2005, the engineering teams recognized that mobile electronics were quickly becoming an increasingly important part of people's lives as cell phones and digital media players. Considering how quickly mobile device usage had grown in just the previous few years, the development team decided a new development approach was needed going forward.

Click here to view a video about the origins of SYNC: http://youtu.be/CGP9j9iYzww

"Thanks to our partner Microsoft and their expertise, we have turned the car into a platform with extensive opportunities for developers to work with us to continue to add value through new features delivered at the speed consumers now expect," continued Mascarenas. "With more than 1 billion smartphones now in service around the world, we expect mobile connectivity will continue to be the foundational element of our strategy going forward."

"We've worked with Ford on SYNC right from the start," said Kevin Dallas, general manager of Windows Embedded, Microsoft Corp. "Taking a platform approach enabled us to move quickly and deliver an innovative solution unlike any in the industry while providing us the flexibility to continue to deliver new features and improvements to Ford customers."     

While cars and trucks typically stay on the road for more than 10 years on average, people often replace their consumer electronics every couple of years to keep pace with the latest advances in technology.

The SYNC development team created an architecture based on the Windows Embedded Automotive platform that took advantage of open protocols like USB and Bluetooth® to enable virtually any device to be connected for media playback and communications. That decision turned out to be more prescient than anyone on the team could have imagined.

When SYNC was first announced on Jan. 7, 2007 at the International CES, the presentation featured the iPod, Motorola RAZR flip-phone and Palm TREO smartphone. Just two days later, Apple began a mobile phone revolution and the beginning of the app economy with the announcement of the original iPhone. When customers began driving the first car available with SYNC, the 2008 Focus, in fall of that year, most were using SYNC to make hands-free calls using their feature phones and play back music from iPods with simple voice commands powered by Nuance voice recognition technology.

Five years on, there are smartphones powered by a diverse range of platforms including iOS, Android, Blackberry and Windows Phone mobile operating systems. With ample on-board storage, processing power that rivals desktop computers from five years ago and fast wireless data connections, these phones still work with those original SYNC-equipped vehicles. They also power new capabilities like AppLink™, 911 Assist®, Vehicle Health Report and SYNC Services, a cloud-based service network including traffic reports, turn-by-turn directions, business search, news and sports scores and movie listings.

"Now, it's clear that building an open, upgradable connectivity platform has been key to the success of SYNC because it has allowed us to stay relevant to the consumer," said Mascarenas. "With SYNC, Ford vehicles are no longer stuck with the technology built in at the factory, they can keep pace with the latest consumer trends through simple software updates."

With 5 million SYNC-equipped vehicles on the road and the system just beginning to launch in Europe and Asia, Ford and Microsoft, along with Nuance, are always working on new enhancements that will keep customers on the leading edge of in-car technology. Ford was ranked first in ABI Research's OEM connected automotive infotainment Competitive Assessment, with high ratings for implementation, innovation, and price.

"At Microsoft, we're now focused on how data and connectivity can turn devices into intelligent systems that enable insight-driven action," said Dallas. "In the vehicle, this means the ability to connect to more data from more sources and use it to help the driver. Together with Ford, we're helping them turn the connected vehicle into an intelligent vehicle."

Cloud connectivity, on-board sensors and data access are key components for creating this kind of intelligent vehicle experience. Other advances, such as natural language processing and machine learning, could help SYNC provide a more natural interaction between car and driver, enabling a driving experience that's more personalized, convenient and safe.

"The car is a rich source of real-time data and when combined with the processing power available in the cloud, it could become the smartest device you will ever own," adds Mascarenas.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

SOURCE Ford Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.