Click here to close now.



Welcome!

SAP HANA Cloud Authors: Elizabeth White, Anders Wallgren, Lori MacVittie, Liz McMillan, Pat Romanski

News Feed Item

Badgeville Launches Embed Gamification Solution for Software Providers

Badgeville Embed empowers leading SaaS and on-premise providers to rapidly deploy and manage gamification capability directly in their applications

REDWOOD CITY, Calif., Nov. 15, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced the launch of Badgeville Embed, a new product offering that enables technology and software providers to increase user engagement by 50% or more with their applications and reduce customer churn. Embed introduces OEM Networks, making it seamless for technology providers to manage engagement mechanics for thousands of customers.

The need for gamification has been indisputable: due to a lack of user engagement, half of software applications are not adopted by end-users, causing nearly $500 billion in unused software investments globally.[1] As users fail to utilize their products, software providers lose customers, creating missed revenue opportunities. According to a recent SaaS report by Goldman Sachs, a 2 percent increase in customer retention can improve a software provider's enterprise value by up to 20 percent.

"The integration of gamification concepts such as motivation and rewards often improves the usage of enterprise applications," says Alan Lepofsky, VP of Constellation Research. "Organizations of all sizes can use these features to enhance customer engagement as well as drive employees to get their jobs done more effectively. With the introduction of Badgeville Embed, Badgeville has made it easier for software vendors to add these engagement mechanics into their products without a lot of development effort. With gamification added, products often see greater adoption rates since people are more excited to use them."

Companies such as Saba, CallidusCloud, and Socialtext have leveraged Badgeville Embed to build more engaging user experiences with their products.

Badgeville Embed Partner Testimonials

Saba is the industry's leading provider of social software for team collaboration, enterprise learning and social talent management.  

"For Saba customers, it is absolutely critical that the Saba People Cloud be a highly engaging environment they can depend on to meet their business objectives – and gamification techniques have always been central to our accomplishing this goal," said Ben Willis, Sr. Director of Product Strategy at Saba.   "After careful consideration, we determined that partnering with Badgeville to integrate game mechanics into our product was cost-effective, scalable, and an excellent extension to our native gaming capabilities. Our Badgeville Embed integration allows our world-class customer-base to gamify their offerings quickly and effectively."

"Getting gamification right is a complex technical and design challenge. We're partnering with Badgeville because they understand gaming dynamics in deep, strategic ways that fundamentally change behavior in the enterprise. Badgeville Embed is the only offering in the space with the capability to scale, manage and analyze behaviors for our large user base," said Michael Idinopulos, General Manager of Socialtext

"Offering gamification capabilities directly in our offering is a big differentiator for our leading social sales platform. Gamification requires complex capabilities to create rewards and incentives that are meaningful to users. Partnering with Badgeville on this initiative has allowed us to get to market significantly faster and deploy the best of breed technology with minimal investment," said Rory Cameron, SVP of Corporate Development & Alliances at CallidusCloud

Badgeville Embed helps technology providers avoid the complexity of developing advanced, customized reward systems their customers need to engage their users. Layering game, reputation, and social mechanics similar to those utilized by Facebook and popular social games right on top of their own assets, product professionals can drive, influence and reward valuable user behaviors across their applications that encourage more repeat visits and overall customer retention.

"Badgeville Embed represents a huge milestone for both gamification and the traditional software industry as we know it," says Kris Duggan, Badgeville's CEO. "Now, product teams can incorporate proven engagement techniques right into the flow of their applications, driving desired user behaviors that maximizes customer value and boosts their renewal rates."

Key features and benefits for Badgeville Embed include:

  • OEM Networks. Embed features OEM Networks, making it seamless for technology providers to manage engagement mechanics for all their clients in one unified interface.
  • Robust enterprise security and access. Badgeville Embed features multiple levels of user access, giving technology providers granular control over who can access and modify information in the Behavior Engine Admin Console and apply engagement mechanics to their core products.
  • In-depth Behavior Insights. With Badgeville Embed leveraging rich Behavior Analytics & Data, technology providers can better understand how users leverage their applications to complete a business process or connect with colleagues, improving their ability to build a better user experience.
  • Robust Behavior Management in Days. Create an engagement program that enables you to manage behavior and apply engagement mechanics to your business applications. Rather than spending months custom building this functionality, you can be up-and-running in days without custom coding.

Launched at TechCrunch Disrupt in Q4 2010, Badgeville has grown into not only the leading gamification platform in the world, but also one of the fastest-growing SaaS companies in Silicon Valley. The company has raised a total of $40M, including a $25M Series C led by InterWest Partners announced in May of 2012. Badgeville also recently expanded its global offices to EMEA to support customers in over 20 countries worldwide.

For more information on Badgeville Embed, please visit www.badgeville.com/products/embed

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

[1] While $1 Trillion has been spent on enterprise applications over the past five years, according to Gartner Research, only 50% of enterprise software is being used by employees, indicates a recent survey by IT firm Neochange.

SOURCE Badgeville

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...