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NetBase Holiday Shopping Mood Meter Measures Consumer Sentiment About Retailers for Black Friday and Beyond

Embeddable Dashboard Available for Websites

MOUNTAIN VIEW, CA -- (Marketwire) -- 11/21/12 -- NetBase, the Enterprise Social Intelligence (ESI) Company, created the Holiday Shopping Mood Meter to measure the feelings expressed on the social web by shoppers about ten popular U.S. retailers: Walmart, Target, Best Buy, Macy's, Amazon, Old Navy, The Home Depot, Sears, Toys R Us and Kohl's.

"Holiday shoppers love a great deal, but flying blind to the mall can lead to disaster," said Lisa Joy Rosner, CMO of NetBase. "We created the Holiday Shopping Mood Meter to help consumers get a glimpse of how retailers are stacking up before storming the crowd."

The Holiday Shopping Mood Meter is updated hourly and uses NetBase's natural language processing (NLP) technology to measure positive and negative sentiment expressed about the brands. The comment box will be updated with top reasons for the rankings. The meter widget is available now through 2013 for media to embed on their website. See instructions below.

What is the Mood Meter?
The Holiday Shopping Mood Meter includes a gauge, updated every hour, for 10 U.S. retailers that captures and measures the feelings expressed by consumers online. Watch the ranking change as the arrow for each brand moves between positive (100) and negative (-100).

How does it measure mood?
NetBase analyzes each online mention about the 10 retailers with technology that understands how humans speak -- profanity, slang and more! To learn more about the NetBase technology, click here.

Instructions for use: Embed this code in your HTML site (remove spaces): < iframe src="http://netbase.com/2012-holiday-mood-meter/index.html" frameborder="0" scrolling="no" width="855" height="1868" > < /iframe >

Tweet: Check out the hottest place to shop -- Holiday Shopping Mood Meter http://bit.ly/Sp5IoM via @NetBase

The Holiday Mood Meter debuts on the heels of the 2012 Election Mood Meter, a real-time analysis of sentiment expressed through Twitter chatter for the President and Vice President candidates.

About NetBase

NetBase delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights from specific channels such as Facebook and Twitter as well as the entire social web. Marketing, public relations, market research, customer service, sales, and product innovation leaders access these insights via customizable dashboards and use them to craft winning strategies faster. Clients include Coca-Cola, Kraft, Taco Bell, HP, IPG, and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.

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Lisa Joy Rosner
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Suzanne Chan
Eastwick Communications
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