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SDL to Present Mobile Customer Experience at Gilbane Conference

NEW YORK, Nov. 26, 2012 /PRNewswire/ --


SDL (LSE: SDL), the leading provider of Global Information Management solutions,

today announced that Ian Truscott, SDL's vice president of product marketing will

present at the industry leading Gilbane Conference on Thursday, November 29.


Truscott's session, titled Why Do You Need Mobile Now & How do You Justify It? will provide actionable advice on how to build a sustainable mobile strategy, as well as provide insight on effective ways to measure a company's mobile success.  


Now that more than half of Americans own a smartphone, the importance of the mobile channel is indisputable. SDL is focused on helping companies create compelling customer journeys that are relevant and engaging across all geographies and channels.



  • As the popularity of mobile devices continues to rise, companies will soon find the majority of their customers are looking to interact on this channel.
  • In order to create a compelling customer journey, companies must be present on all the channels on which their customers are interacting.
  • Attendees will walk away with best practices on how to build a customer experience on the mobile channel, including advice on where to start and tips and tricks for measuring results.


Ian Truscott, vice president of product marketing for SDL and former Gilbane analyst, is an experienced and passionate advocate of web engagement, web experience, content management and digital marketing. He has spent more than a decade working in the content management software industry and has taken various enterprise software solutions to market, including supply chain optimization, enterprise integration and content management solutions.


Ian will be joined on the panel by Avery Cohen, Principal at Metrist Partners. The panel will be moderated by Cathy McKnight, Partner & Principal Analyst at Digital Clarity Group.


Thursday, November 29, 2012 from 8:30 – 9:30 a.m.


InterContinental Boston Waterfront

510 Atlantic Avenue 

Boston, MA 02210

About SDL
SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

Media Contact:
Jacqueline Brown
GolinHarris for SDL
Tel. 1-415-318-4361
[email protected]



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