Welcome!

Artificial Intelligence Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, William Schmarzo, Elizabeth White

News Feed Item

OgilvyEarth to lead a C-Suite session at Sustainable Brands London

The panel, titled "Definitive: The Business Case for Sustainability," will feature Kim Slicklein, President of OgilvyEarth, and clients Forbo and Carbon Disclosure Project

NEW YORK, Nov. 26, 2012 /PRNewswire/ -- Kim Slicklein, President of OgilvyEarth Worldwide, will lead a session, titled "Definitive: The Business Case for Sustainability," at the Sustainable Brands London conference on Wednesday, November 28th. For the first time, Sustainable Brands will convene the world's biggest brands and leaders in sustainability in London at the inaugural pan-European Sustainable Brands conference November 27-28. The conference will take place at the Mermaid Theatre near London's West End.

Now in its sixth year, Sustainable Brands has been instrumental in helping to drive solutions to increasing global pressures, bringing together leading global businesses to leverage sustainable innovation as a driver of business and brand value.

Ms. Slicklein, along with panelists Frances Way, Co-Chief Operating Officer, Carbon Disclosure Project, and Denny Darragh, North America and Asia Pacific Managing Director, Forbo, all leaders in sustainable business, will present definitive quantitative evidence of the business case for sustainability.

"At OgilvyEarth, we believe that sustainability, and the pursuit of business at the intersection of people, planet and profit, is the growth opportunity of the twenty-first century," says Ms. Slicklein. "Embracing sustainability at the heart of your business is essential to continued relevance across all stakeholder groups. This is the magic formula for building a business primed to thrive in the twenty-first century."

OgilvyEarth will also be presenting new findings from its groundbreaking Mainstream Green research, which was first published in Spring 2011. In the Innovation Lab: Mainstream Green - New Research Launch and Workshop, Kathleen Enright, Practice Lead for the UK office of OgilvyEarth, will share a first look at the UK results of the study, discuss how the customer intention/action gap in US, China and the UK are similar and different, and explore 6 key drivers of mainstream behavior change. She will be joined by OgilvyEarth clients Megan Hellstedt, Director of Sustainability, Delhaize Group, and Charlotta Lyon, Director, Environment, Communications and Business Relations, Tetra Pak to discuss how the insights have helped them overcome the gap in their business and communication and share their success stories.

Interested in attending the conference? Use the OgilvyEarth discount code nwogilvySBL for 20% off the registration fee. Those unable to attend can watch plenary sessions live, for FREE, by registering here: http://www.sustainablebrands.com/events/sblondon/live/register. For more information on Sustainable Brands London, visit sustainablebrandslondon.com, and track #SBLondon on Twitter.

About OgilvyEarth
OgilvyEarth is a global sustainability practice that helps brands harness the power of sustainability through innovative business thinking, strategic planning and communications. OgilvyEarth works with visionary companies that are looking to make sustainability a growth driver for both their business and the communities they serve.  Its clients include: Bimbo Bakeries, CDP, Coca-Cola, Delhaize Group, Domtar, DuPont, The Economist, GSK, J&J, Nabob Coffee, Project Frog, Rainforest Alliance, SAP, SCJ, Siemens, SMaRT, Tetra Pak, Unilever, United Nations, UPS, USGBC, Waste Management, Women For Water and The Water Tank Project.  OgilvyEarth is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, please visit www.ogilvyearth.com, or follow us on Twitter at @OgilvyEarth and Facebook at Facebook.com/OgilvyEarth.

About Sustainable Brands 
Sustainable Brands is the global learning, collaboration, and commerce community committed to replenishing the world through better brands. Sustainable Brands offers news and views from thought and practice leaders both online and at live events, a robust resource library and peer-to-peer learning groups. In addition, there are a variety of opportunities for solutions providers to share their solutions with the global community of brand innovators seeking to deliver the better brands of the future. Sustainable Brands inspires, engages and equips today's business and brand leaders to grow revenues and enhance brand value, reputation and loyalty, while helping create a healthy and sustainable future for all. Sustainable Brands is produced and supported by Sustainable Life Media, located in San Francisco CA.

SOURCE Ogilvy & Mather

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...