|By PR Newswire||
|November 26, 2012 05:50 PM EST||
NEW YORK, Nov. 26, 2012 /PRNewswire/ -- Kim Slicklein, President of OgilvyEarth Worldwide, will lead a session, titled "Definitive: The Business Case for Sustainability," at the Sustainable Brands London conference on Wednesday, November 28th. For the first time, Sustainable Brands will convene the world's biggest brands and leaders in sustainability in London at the inaugural pan-European Sustainable Brands conference November 27-28. The conference will take place at the Mermaid Theatre near London's West End.
Now in its sixth year, Sustainable Brands has been instrumental in helping to drive solutions to increasing global pressures, bringing together leading global businesses to leverage sustainable innovation as a driver of business and brand value.
Ms. Slicklein, along with panelists Frances Way, Co-Chief Operating Officer, Carbon Disclosure Project, and Denny Darragh, North America and Asia Pacific Managing Director, Forbo, all leaders in sustainable business, will present definitive quantitative evidence of the business case for sustainability.
"At OgilvyEarth, we believe that sustainability, and the pursuit of business at the intersection of people, planet and profit, is the growth opportunity of the twenty-first century," says Ms. Slicklein. "Embracing sustainability at the heart of your business is essential to continued relevance across all stakeholder groups. This is the magic formula for building a business primed to thrive in the twenty-first century."
OgilvyEarth will also be presenting new findings from its groundbreaking Mainstream Green research, which was first published in Spring 2011. In the Innovation Lab: Mainstream Green - New Research Launch and Workshop, Kathleen Enright, Practice Lead for the UK office of OgilvyEarth, will share a first look at the UK results of the study, discuss how the customer intention/action gap in US, China and the UK are similar and different, and explore 6 key drivers of mainstream behavior change. She will be joined by OgilvyEarth clients Megan Hellstedt, Director of Sustainability, Delhaize Group, and Charlotta Lyon, Director, Environment, Communications and Business Relations, Tetra Pak to discuss how the insights have helped them overcome the gap in their business and communication and share their success stories.
Interested in attending the conference? Use the OgilvyEarth discount code nwogilvySBL for 20% off the registration fee. Those unable to attend can watch plenary sessions live, for FREE, by registering here: http://www.sustainablebrands.com/events/sblondon/live/register. For more information on Sustainable Brands London, visit sustainablebrandslondon.com, and track #SBLondon on Twitter.
OgilvyEarth is a global sustainability practice that helps brands harness the power of sustainability through innovative business thinking, strategic planning and communications. OgilvyEarth works with visionary companies that are looking to make sustainability a growth driver for both their business and the communities they serve. Its clients include: Bimbo Bakeries, CDP, Coca-Cola, Delhaize Group, Domtar, DuPont, The Economist, GSK, J&J, Nabob Coffee, Project Frog, Rainforest Alliance, SAP, SCJ, Siemens, SMaRT, Tetra Pak, Unilever, United Nations, UPS, USGBC, Waste Management, Women For Water and The Water Tank Project. OgilvyEarth is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, please visit www.ogilvyearth.com, or follow us on Twitter at @OgilvyEarth and Facebook at Facebook.com/OgilvyEarth.
About Sustainable Brands
Sustainable Brands is the global learning, collaboration, and commerce community committed to replenishing the world through better brands. Sustainable Brands offers news and views from thought and practice leaders both online and at live events, a robust resource library and peer-to-peer learning groups. In addition, there are a variety of opportunities for solutions providers to share their solutions with the global community of brand innovators seeking to deliver the better brands of the future. Sustainable Brands inspires, engages and equips today's business and brand leaders to grow revenues and enhance brand value, reputation and loyalty, while helping create a healthy and sustainable future for all. Sustainable Brands is produced and supported by Sustainable Life Media, located in San Francisco CA.
SOURCE Ogilvy & Mather
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