Welcome!

SAP HANA Cloud Authors: Liz McMillan, Elizabeth White, Pat Romanski, Jamie Maidson, Yeshim Deniz

News Feed Item

Bite e Bourne fundem-se para criar Agência Global de Serviços de Marketing

Andy Cunningham, recentemente nomeado CEO da Bite Communications, anunciou hoje a integração da Bite com a Bourne, uma agência de marketing digital do Reino Unido que cresce rapidamente, com escritórios em Glasgow e Nova York. Com a adição de 50 profissionais trazendo novas experiências para os negócios da empresa, a Bite agora oferece uma completa linha de serviços de marketing globalmente. Os serviços incluem estratégia e visão, relações públicas, comunicações de marketing, conteúdo criativo, e produtos e serviços digitais e de tecnologia.

A equipe mundial combinada de 15 escritórios e 300 funcionários negociará sob a marca "Bite", com o CEO da Bourne, Dan Kersh, juntando-se à diretoria global como chefe da equipe interna de oferta de marketing da Bite, reportando-se a Cunningham.

"Damos as boas-vindas à equipe da Bourne à família Bite," disse Cunningham. "Esta fusão está acelerando a evolução da Bite para tornar-se uma agência de marketing estratégico, que cuida de todo o ciclo de vida de marketing de um cliente, da estratégia, ao planejamento à execução".

A fusão Bite-Bourne continua a trajetória de dois anos de aquisições da Bite no espaço digital, incluindo OneXeno, ILS e a equipe de pesquisa baseada em Hong Kong de Red Bricks Media (RBM). Junto com a aquisição no ano passado da empresa de consultoria de marketing baseada na Alemanha, Trademark Consulting, a Bite melhora ainda mais sua habilidade de proporcionar programas de marketing realmente globais e digitalmente enfocados para sua base de clientes.

"Aproveitamos uma relação realmente positiva com a Bite nos últimos meses. O processo de juntar as agências tem sido bastante exaustivo, para que nos asseguremos que criamos uma estrutura ótima de serviços para nossos clientes," disse Dan Kersh, CEO da Bourne. "Trabalhamos com marqueteiros seniores em fantásticas empresas. E ainda por cima, estamos criando tecnologias transformadoras do marketing, e desenvolvendo processos comerciais práticos que possibilitarão que nossos clientes prosperem".

Com a integração com a Bourne, a Bite agora fornecerá serviços de marketing digital globais melhorados, da visão à estratégia, à construção de websites, engajamento na mídia social, desenvolvimento de pesquisas e tecnologias de marketing, tais como programas aplicativos de email de marketing. Tudo isso é complementado pelas ofertas existentes de relações públicas de classe mundial da Bite, e enfoque aumentado em conteúdo, devido às suas recentes contratações de jornalistas de alto perfil da nova mídia, TI, setores de canais e consumidores, incluindo o ex-editor de destaques do Times of London e diretor de comunicações da Google, Mike Harvey, e o ex-editor de New Media Age, baseada no Reino Unido, Justin Pearse.

"Na Bite, sempre nos orgulhamos de proporcionar os melhores conselhos e as mais impactantes campanhas para nossa base global de clientes", disse Cunningham. "No entanto, as mudanças contínuas na paisagem do marketing e das comunicações são profundas, com os consumidores frequentemente falando, compartilhando e influenciando. Eles estão sempre ligados - e os marqueteiros precisam responder à altura. A nova Bite os ajuda a fazer exatamente isso".

A equipe global combinada agora inclui estrategistas digitalmente perspicazes, criadores de conteúdo com experiência em matéria de texto-para-vídeo e dados, uma marca e equipe dedicadas e criativas, profissionais em RP, um grupo de tecnologia de marketing e mais de 100 peritos dedicados em digital e social.

A atual carteira de clientes da Bite - Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital e Toys “R” Us, entre outros - agora incluirá os atuais clientes Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife e Ricoh.

"A fusão terá um impacto significativo na maneira com que oferecemos nossos serviços aos nossos clientes, através de nossos 15 escritórios. Mais importante, ela realçará maciçamente nossa habilidade de fornecer trabalho de força através de canais múltiplos, e em mercados múltiplos, para ajudar a conectar nossos clientes com o consumidor de hoje," disse Cunningham.

Sobre a Bite

Com 15 unidades ao redor do mundo, a Bite é uma agência global de serviços de marketing com metodologia comprovada, que ajuda os clientes a desenvolver posições diferenciadas, construir pegadas digitais e vencer no mercado. Nosso negócio e nossas equipes tecnicamente habilidosas trabalham com empresas que estão inovando em seus campos, rompendo mercados e mudando o mundo. Nós atacamos qualquer desafio com visão, análise, metodologia e criatividade, para impulsionar resultados comerciais superdedicados. Para outras informações, por favor visite www.biteglobal.com

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.