Welcome!

SAP HANA Cloud Authors: Liz McMillan, David Paquette, Sujoy Sen, Elizabeth White, Pat Romanski

News Feed Item

Bite y Bourne se Fusionan para Crear una Agencia de Servicios de Comercialización Global

Andy Cunningham, designada recientemente Directora Ejecutiva de Bite Communications, anunció hoy la integración de Bourne, una agencia creativa de comercialización digital de rápido crecimiento con sede en el Reino Unido, con oficinas en Glasgow y Nueva York, en Bite. Con la incorporación de 50 profesionales que aportan nuevos conocimientos a la oferta de la compañía, Bite ahora presta una línea completa de servicios de comercialización a nivel mundial. Los servicios incluyen estrategia y percepción, relaciones públicas, comunicaciones de comercialización, creatividad y contenidos, además de productos y servicios digitales y tecnológicos.

El equipo combinado con 15 oficinas y 300 personas en todo el mundo operará bajo la marca “Bite” y el Director Ejecutivo de Bourne, Dan Kersh, se unirá al directorio global como Jefe del equipo de prestación de servicios de comercialización interna de Bite, bajo la supervisión de Cunningham.

“Damos la bienvenida al equipo de Bourne a la familia Bite”, declaró Cunningham. “Esta fusión está acelerando la evolución de Bite para convertirse en una agencia de comercialización estratégica que aborda todo el ciclo de vida de comercialización del cliente, desde la estrategia hasta la planificación y ejecución”.

La fusión de Bite y Bourne ocurre dos años después de las adquisiciones de Bite en el espacio digital, incluidos OneXeno, ILS y el equipo de búsqueda con sede en Hong Kong de Red Bricks Media (RBM). Conjuntamente con la adquisición de Trademark Consulting, la agencia de consultoría con sede en Alemania, que tuvo lugar el año pasado, Bite mejora aún más su capacidad para brindar programas de comercialización centrados en soluciones digitales, realmente globales, para su base de clientes.

“Hemos disfrutado de una relación realmente positiva con Bite en los últimos meses. El proceso de unificar las agencias ha sido bastante exhaustivo para garantizar que creamos la estructura y los servicios óptimos para nuestros clientes”, declaró Dan Kersh, Director Ejecutivo de Bourne. “Trabajamos con agentes de comercialización sénior en compañías extraordinarias. Además, estamos creando tecnologías de comercialización transformadoras y desarrollando procesos de negocios prácticos que permitirán el crecimiento de nuestros clientes”.

Con la integración de Bourne, Bite ahora proporcionará mejores servicios de comercialización digitales globales a los clientes, desde la percepción y la estrategia hasta la construcción de sitios en Internet, la participación en medios sociales, la comercialización de búsqueda y el desarrollo tecnológico, por ejemplo, programas de solicitudes y comercialización por correo electrónico. Esto se complementa con las ofertas existentes de relaciones públicas de clase mundial de Bite y su mayor concentración en el contenido, con sus contrataciones recientes de periodistas destacados de los medios nuevos, TI, canales y sectores de consumo, que incluyen al ex editor de noticias del Times de Londres y Director de Comunicaciones de Google, Mike Harvey, y al ex editor de New Media Age con sede en el Reino Unido, Justin Pearse.

“En Bite, siempre nos enorgullecemos de proporcionar el mejor asesoramiento y las campañas de mayor impacto para nuestra base de clientes global”, declaró Cunningham. “Sin embargo, los cambios continuos en el panorama de la comercialización y las comunicaciones son profundos, y los consumidores están constantemente hablando, compartiendo e influyéndose. Siempre están al tanto, y los agentes de comercialización deben responder de una manera acorde. La nueva Bite los ayudará a hacer exactamente eso”.

El equipo global combinado ahora incluye a estrategas con experiencia digital, creadores de contenido con conocimientos sobre texto, video y datos, un equipo dedicado a la marca y la creatividad, profesionales de relaciones públicas, un grupo de comercialización tecnológica y más de 100 expertos digitales y sociales dedicados.

La cartera actual de clientes de Bite: Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital y Toys “R” Us, entre otros, incluirá ahora a los clientes actuales de Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife y Ricoh.

“La fusión tendrá un impacto significativo sobre la forma en que prestamos servicios a nuestros clientes en nuestras 15 oficinas. Más importante aún, mejorará en forma masiva nuestra capacidad para brindar un sólido trabajo por múltiples canales y en múltiples mercados para ayudar a conectar a nuestros clientes con el consumidor actual”, expresó Cunningham.

Acerca de Bite

Con 15 oficinas en todo el mundo, Bite es una agencia de servicios de comercialización global con una metodología comprobada que ayuda a los clientes a desarrollar posiciones diferenciadas, construir huellas digitales y ganar el mercado. Nuestros equipos expertos en negocios y tecnología trabajan con compañías que están innovando en sus campos, irrumpiendo en mercados y cambiando el mundo. Enfrentamos cada desafío con perspectiva, análisis, metodología y creatividad para impulsar los resultados centrales del negocio. Para obtener más información, sírvase visitar: www.biteglobal.com.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...