Welcome!

Artificial Intelligence Authors: Yeshim Deniz, Ashish Nanjiani, Moshe Kranc, Liz McMillan, Elizabeth White

News Feed Item

Bite y Bourne se Fusionan para Crear una Agencia de Servicios de Comercialización Global

Andy Cunningham, designada recientemente Directora Ejecutiva de Bite Communications, anunció hoy la integración de Bourne, una agencia creativa de comercialización digital de rápido crecimiento con sede en el Reino Unido, con oficinas en Glasgow y Nueva York, en Bite. Con la incorporación de 50 profesionales que aportan nuevos conocimientos a la oferta de la compañía, Bite ahora presta una línea completa de servicios de comercialización a nivel mundial. Los servicios incluyen estrategia y percepción, relaciones públicas, comunicaciones de comercialización, creatividad y contenidos, además de productos y servicios digitales y tecnológicos.

El equipo combinado con 15 oficinas y 300 personas en todo el mundo operará bajo la marca “Bite” y el Director Ejecutivo de Bourne, Dan Kersh, se unirá al directorio global como Jefe del equipo de prestación de servicios de comercialización interna de Bite, bajo la supervisión de Cunningham.

“Damos la bienvenida al equipo de Bourne a la familia Bite”, declaró Cunningham. “Esta fusión está acelerando la evolución de Bite para convertirse en una agencia de comercialización estratégica que aborda todo el ciclo de vida de comercialización del cliente, desde la estrategia hasta la planificación y ejecución”.

La fusión de Bite y Bourne ocurre dos años después de las adquisiciones de Bite en el espacio digital, incluidos OneXeno, ILS y el equipo de búsqueda con sede en Hong Kong de Red Bricks Media (RBM). Conjuntamente con la adquisición de Trademark Consulting, la agencia de consultoría con sede en Alemania, que tuvo lugar el año pasado, Bite mejora aún más su capacidad para brindar programas de comercialización centrados en soluciones digitales, realmente globales, para su base de clientes.

“Hemos disfrutado de una relación realmente positiva con Bite en los últimos meses. El proceso de unificar las agencias ha sido bastante exhaustivo para garantizar que creamos la estructura y los servicios óptimos para nuestros clientes”, declaró Dan Kersh, Director Ejecutivo de Bourne. “Trabajamos con agentes de comercialización sénior en compañías extraordinarias. Además, estamos creando tecnologías de comercialización transformadoras y desarrollando procesos de negocios prácticos que permitirán el crecimiento de nuestros clientes”.

Con la integración de Bourne, Bite ahora proporcionará mejores servicios de comercialización digitales globales a los clientes, desde la percepción y la estrategia hasta la construcción de sitios en Internet, la participación en medios sociales, la comercialización de búsqueda y el desarrollo tecnológico, por ejemplo, programas de solicitudes y comercialización por correo electrónico. Esto se complementa con las ofertas existentes de relaciones públicas de clase mundial de Bite y su mayor concentración en el contenido, con sus contrataciones recientes de periodistas destacados de los medios nuevos, TI, canales y sectores de consumo, que incluyen al ex editor de noticias del Times de Londres y Director de Comunicaciones de Google, Mike Harvey, y al ex editor de New Media Age con sede en el Reino Unido, Justin Pearse.

“En Bite, siempre nos enorgullecemos de proporcionar el mejor asesoramiento y las campañas de mayor impacto para nuestra base de clientes global”, declaró Cunningham. “Sin embargo, los cambios continuos en el panorama de la comercialización y las comunicaciones son profundos, y los consumidores están constantemente hablando, compartiendo e influyéndose. Siempre están al tanto, y los agentes de comercialización deben responder de una manera acorde. La nueva Bite los ayudará a hacer exactamente eso”.

El equipo global combinado ahora incluye a estrategas con experiencia digital, creadores de contenido con conocimientos sobre texto, video y datos, un equipo dedicado a la marca y la creatividad, profesionales de relaciones públicas, un grupo de comercialización tecnológica y más de 100 expertos digitales y sociales dedicados.

La cartera actual de clientes de Bite: Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital y Toys “R” Us, entre otros, incluirá ahora a los clientes actuales de Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife y Ricoh.

“La fusión tendrá un impacto significativo sobre la forma en que prestamos servicios a nuestros clientes en nuestras 15 oficinas. Más importante aún, mejorará en forma masiva nuestra capacidad para brindar un sólido trabajo por múltiples canales y en múltiples mercados para ayudar a conectar a nuestros clientes con el consumidor actual”, expresó Cunningham.

Acerca de Bite

Con 15 oficinas en todo el mundo, Bite es una agencia de servicios de comercialización global con una metodología comprobada que ayuda a los clientes a desarrollar posiciones diferenciadas, construir huellas digitales y ganar el mercado. Nuestros equipos expertos en negocios y tecnología trabajan con compañías que están innovando en sus campos, irrumpiendo en mercados y cambiando el mundo. Enfrentamos cada desafío con perspectiva, análisis, metodología y creatividad para impulsar los resultados centrales del negocio. Para obtener más información, sírvase visitar: www.biteglobal.com.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.