Welcome!

Artificial Intelligence Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, William Schmarzo

News Feed Item

Bite et Bourne fusionnent pour créer une agence de services de marketing mondiale

Andy Cunningham, le PDG récemment nommé de Bite Communications, a annoncé aujourd’hui l’intégration à Bite de Bourne, une agence de marketing numérique créative britannique en plein essor qui compte des bureaux à Glasgow et à New York. Avec l’ajout de 50 professionnels contribuant une nouvelle expertise aux prestations de la société, Bite propose désormais une gamme complète de services de marketing à l’échelle mondiale. Ses services couvrent la stratégie et les perspectives, les relations publiques, les communications de marketing, la création et le contenu, ainsi que les produits et services numériques et de technologie.

L’équipe combinée de 300 personnes réparties dans 15 bureaux à l’échelle mondiale exercera ses activités sous la marque « Bite » et le PDG de Bourne, Dan Kersh, rejoindra le conseil d’administration international en tant que chef de l’équipe de marketing interne de Bite, relevant de M. Cunningham.

« La famille Bite souhaite la bienvenue à l’équipe Bourne », a déclaré M. Cunningham. « Cette fusion accélère la transformation de Bite en une agence de marketing stratégique axée sur l’ensemble du cycle de vie de marketing d’un client, de la stratégie au planning, jusqu’à l’exécution ».

La fusion Bite-Bourne fait suite à deux années d’acquisitions par Bite dans l’espace numérique, y compris OneXeno, ILS et l’équipe de recherche de Red Bricks Media (RBM), basée à Hong Kong. Avec l’acquisition de l’agence de consultation en marketing allemande Trademark Consulting l’année dernière, Bite optimise encore plus sa capacité à livrer des programmes de marketing axés sur le numérique et véritablement mondiaux à sa clientèle.

« Nous avons apprécié une relation réellement positive avec Bite au cours des derniers mois. Le processus de fusion des deux agences a été assez approfondi pour assurer la création d’une structure et de services de premier ordre pour nos clients », a ajouté Dan Kersh, PDG de Bourne. « Nous travaillons avec des spécialistes du marketing seniors et des entreprises étonnantes. Et nous créons des technologies de marketing transformatrices et développons des processus commerciaux pratiques qui assureront le succès de nos clients ».

L’intégration de Bourne va permettre à Bite d’offrir à ses clients des services de marketing numériques mondiaux optimisés allant de l’intuition et la stratégie, à la construction de sites Web, l’engagement dans les médias sociaux, le marketing de recherche et le développement technologique, tels que les applications et les programmes de marketing par courrier électronique. À ces services s’ajoutent les offres de relations publiques de classe mondiale existantes de Bite et l’importance accrue qu’accorde la société au contenu avec son recrutement récent de journalistes prestigieux des secteurs des nouveaux médias, des technologies de l’information, canal et grand public, y compris l’ancien rédacteur d'articles spéciaux du Times of London et directeur des communications de Google, Mike Harvey, et Justin Pearse, l’ancien rédacteur du magazine britannique New Media Age.

« Bite s’est toujours enorgueillie de fournir les meilleurs conseils et les campagnes les plus percutantes à sa clientèle mondiale », a expliqué M. Cunningham. « Toutefois, les changements continus dans l’espace du marketing et des communications, où les consommateurs parlent, partagent et influencent constamment, sont profonds. Ils sont toujours branchés — et les spécialistes du marketing doivent réagir en conséquence. C’est exactement ce que la nouvelle agence Bite les aide à faire ».

L’équipe mondiale combinée comprend désormais des stratégistes férus en numérique, des créateurs de contenu revendiquant une expertise allant du texte à la vidéo et aux données, une marque spécialisée et une équipe créative, des professionnels des relations publiques, un groupe de marketing de technologie et plus de 100 experts spécialisés dans le numérique et le social.

Le portefeuille existant de clients de Bite — Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital et Toys “R” Us, entre autres — comprendra désormais les clients actuels de Bourne, dont Arcadia, Dell, eClerx, Equinix, MetLife et Ricoh.

« Cette fusion va exercer un impact significatif sur la façon dont nous offrons nos services à nos clients dans nos 15 bureaux. Et, ce qui est encore plus important, elle va améliorer considérablement notre capacité à fournir de solides prestations à travers de multiples réseaux et sur de nombreux marchés pour aider nos clients à se connecter au consommateur d’aujourd’hui », a conclu M. Cunningham.

À propos de Bite

Avec 15 bureaux dans le monde, Bite est une agence mondiale de services de marketing revendiquant une méthodologie éprouvée qui aide ses clients à développer des positions différenciées, construire des empreintes numériques et réussir sur le marché. Nos équipes férues en affaires et en technologie travaillent avec des entreprises qui font preuve d’innovations dans leurs domaines, perturbent les marchés et changent le monde. Nous attaquons chaque défi avec perspicacité, analyse, méthodologie et créativité pour générer des résultats commerciaux inconditionnels. Pour en savoir plus, veuillez consulter : www.biteglobal.com

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...