Welcome!

Artificial Intelligence Authors: Carmen Gonzalez, Kevin Jackson, Liz McMillan, Elizabeth White, Shelly Palmer

News Feed Item

Bite et Bourne fusionnent pour créer une agence de services de marketing mondiale

Andy Cunningham, le PDG récemment nommé de Bite Communications, a annoncé aujourd’hui l’intégration à Bite de Bourne, une agence de marketing numérique créative britannique en plein essor qui compte des bureaux à Glasgow et à New York. Avec l’ajout de 50 professionnels contribuant une nouvelle expertise aux prestations de la société, Bite propose désormais une gamme complète de services de marketing à l’échelle mondiale. Ses services couvrent la stratégie et les perspectives, les relations publiques, les communications de marketing, la création et le contenu, ainsi que les produits et services numériques et de technologie.

L’équipe combinée de 300 personnes réparties dans 15 bureaux à l’échelle mondiale exercera ses activités sous la marque « Bite » et le PDG de Bourne, Dan Kersh, rejoindra le conseil d’administration international en tant que chef de l’équipe de marketing interne de Bite, relevant de M. Cunningham.

« La famille Bite souhaite la bienvenue à l’équipe Bourne », a déclaré M. Cunningham. « Cette fusion accélère la transformation de Bite en une agence de marketing stratégique axée sur l’ensemble du cycle de vie de marketing d’un client, de la stratégie au planning, jusqu’à l’exécution ».

La fusion Bite-Bourne fait suite à deux années d’acquisitions par Bite dans l’espace numérique, y compris OneXeno, ILS et l’équipe de recherche de Red Bricks Media (RBM), basée à Hong Kong. Avec l’acquisition de l’agence de consultation en marketing allemande Trademark Consulting l’année dernière, Bite optimise encore plus sa capacité à livrer des programmes de marketing axés sur le numérique et véritablement mondiaux à sa clientèle.

« Nous avons apprécié une relation réellement positive avec Bite au cours des derniers mois. Le processus de fusion des deux agences a été assez approfondi pour assurer la création d’une structure et de services de premier ordre pour nos clients », a ajouté Dan Kersh, PDG de Bourne. « Nous travaillons avec des spécialistes du marketing seniors et des entreprises étonnantes. Et nous créons des technologies de marketing transformatrices et développons des processus commerciaux pratiques qui assureront le succès de nos clients ».

L’intégration de Bourne va permettre à Bite d’offrir à ses clients des services de marketing numériques mondiaux optimisés allant de l’intuition et la stratégie, à la construction de sites Web, l’engagement dans les médias sociaux, le marketing de recherche et le développement technologique, tels que les applications et les programmes de marketing par courrier électronique. À ces services s’ajoutent les offres de relations publiques de classe mondiale existantes de Bite et l’importance accrue qu’accorde la société au contenu avec son recrutement récent de journalistes prestigieux des secteurs des nouveaux médias, des technologies de l’information, canal et grand public, y compris l’ancien rédacteur d'articles spéciaux du Times of London et directeur des communications de Google, Mike Harvey, et Justin Pearse, l’ancien rédacteur du magazine britannique New Media Age.

« Bite s’est toujours enorgueillie de fournir les meilleurs conseils et les campagnes les plus percutantes à sa clientèle mondiale », a expliqué M. Cunningham. « Toutefois, les changements continus dans l’espace du marketing et des communications, où les consommateurs parlent, partagent et influencent constamment, sont profonds. Ils sont toujours branchés — et les spécialistes du marketing doivent réagir en conséquence. C’est exactement ce que la nouvelle agence Bite les aide à faire ».

L’équipe mondiale combinée comprend désormais des stratégistes férus en numérique, des créateurs de contenu revendiquant une expertise allant du texte à la vidéo et aux données, une marque spécialisée et une équipe créative, des professionnels des relations publiques, un groupe de marketing de technologie et plus de 100 experts spécialisés dans le numérique et le social.

Le portefeuille existant de clients de Bite — Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital et Toys “R” Us, entre autres — comprendra désormais les clients actuels de Bourne, dont Arcadia, Dell, eClerx, Equinix, MetLife et Ricoh.

« Cette fusion va exercer un impact significatif sur la façon dont nous offrons nos services à nos clients dans nos 15 bureaux. Et, ce qui est encore plus important, elle va améliorer considérablement notre capacité à fournir de solides prestations à travers de multiples réseaux et sur de nombreux marchés pour aider nos clients à se connecter au consommateur d’aujourd’hui », a conclu M. Cunningham.

À propos de Bite

Avec 15 bureaux dans le monde, Bite est une agence mondiale de services de marketing revendiquant une méthodologie éprouvée qui aide ses clients à développer des positions différenciées, construire des empreintes numériques et réussir sur le marché. Nos équipes férues en affaires et en technologie travaillent avec des entreprises qui font preuve d’innovations dans leurs domaines, perturbent les marchés et changent le monde. Nous attaquons chaque défi avec perspicacité, analyse, méthodologie et créativité pour générer des résultats commerciaux inconditionnels. Pour en savoir plus, veuillez consulter : www.biteglobal.com

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...