Welcome!

SAP HANA Cloud Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Scott Allen

News Feed Item

Bite et Bourne fusionnent pour créer une agence de services de marketing mondiale

Andy Cunningham, le PDG récemment nommé de Bite Communications, a annoncé aujourd’hui l’intégration à Bite de Bourne, une agence de marketing numérique créative britannique en plein essor qui compte des bureaux à Glasgow et à New York. Avec l’ajout de 50 professionnels contribuant une nouvelle expertise aux prestations de la société, Bite propose désormais une gamme complète de services de marketing à l’échelle mondiale. Ses services couvrent la stratégie et les perspectives, les relations publiques, les communications de marketing, la création et le contenu, ainsi que les produits et services numériques et de technologie.

L’équipe combinée de 300 personnes réparties dans 15 bureaux à l’échelle mondiale exercera ses activités sous la marque « Bite » et le PDG de Bourne, Dan Kersh, rejoindra le conseil d’administration international en tant que chef de l’équipe de marketing interne de Bite, relevant de M. Cunningham.

« La famille Bite souhaite la bienvenue à l’équipe Bourne », a déclaré M. Cunningham. « Cette fusion accélère la transformation de Bite en une agence de marketing stratégique axée sur l’ensemble du cycle de vie de marketing d’un client, de la stratégie au planning, jusqu’à l’exécution ».

La fusion Bite-Bourne fait suite à deux années d’acquisitions par Bite dans l’espace numérique, y compris OneXeno, ILS et l’équipe de recherche de Red Bricks Media (RBM), basée à Hong Kong. Avec l’acquisition de l’agence de consultation en marketing allemande Trademark Consulting l’année dernière, Bite optimise encore plus sa capacité à livrer des programmes de marketing axés sur le numérique et véritablement mondiaux à sa clientèle.

« Nous avons apprécié une relation réellement positive avec Bite au cours des derniers mois. Le processus de fusion des deux agences a été assez approfondi pour assurer la création d’une structure et de services de premier ordre pour nos clients », a ajouté Dan Kersh, PDG de Bourne. « Nous travaillons avec des spécialistes du marketing seniors et des entreprises étonnantes. Et nous créons des technologies de marketing transformatrices et développons des processus commerciaux pratiques qui assureront le succès de nos clients ».

L’intégration de Bourne va permettre à Bite d’offrir à ses clients des services de marketing numériques mondiaux optimisés allant de l’intuition et la stratégie, à la construction de sites Web, l’engagement dans les médias sociaux, le marketing de recherche et le développement technologique, tels que les applications et les programmes de marketing par courrier électronique. À ces services s’ajoutent les offres de relations publiques de classe mondiale existantes de Bite et l’importance accrue qu’accorde la société au contenu avec son recrutement récent de journalistes prestigieux des secteurs des nouveaux médias, des technologies de l’information, canal et grand public, y compris l’ancien rédacteur d'articles spéciaux du Times of London et directeur des communications de Google, Mike Harvey, et Justin Pearse, l’ancien rédacteur du magazine britannique New Media Age.

« Bite s’est toujours enorgueillie de fournir les meilleurs conseils et les campagnes les plus percutantes à sa clientèle mondiale », a expliqué M. Cunningham. « Toutefois, les changements continus dans l’espace du marketing et des communications, où les consommateurs parlent, partagent et influencent constamment, sont profonds. Ils sont toujours branchés — et les spécialistes du marketing doivent réagir en conséquence. C’est exactement ce que la nouvelle agence Bite les aide à faire ».

L’équipe mondiale combinée comprend désormais des stratégistes férus en numérique, des créateurs de contenu revendiquant une expertise allant du texte à la vidéo et aux données, une marque spécialisée et une équipe créative, des professionnels des relations publiques, un groupe de marketing de technologie et plus de 100 experts spécialisés dans le numérique et le social.

Le portefeuille existant de clients de Bite — Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital et Toys “R” Us, entre autres — comprendra désormais les clients actuels de Bourne, dont Arcadia, Dell, eClerx, Equinix, MetLife et Ricoh.

« Cette fusion va exercer un impact significatif sur la façon dont nous offrons nos services à nos clients dans nos 15 bureaux. Et, ce qui est encore plus important, elle va améliorer considérablement notre capacité à fournir de solides prestations à travers de multiples réseaux et sur de nombreux marchés pour aider nos clients à se connecter au consommateur d’aujourd’hui », a conclu M. Cunningham.

À propos de Bite

Avec 15 bureaux dans le monde, Bite est une agence mondiale de services de marketing revendiquant une méthodologie éprouvée qui aide ses clients à développer des positions différenciées, construire des empreintes numériques et réussir sur le marché. Nos équipes férues en affaires et en technologie travaillent avec des entreprises qui font preuve d’innovations dans leurs domaines, perturbent les marchés et changent le monde. Nous attaquons chaque défi avec perspicacité, analyse, méthodologie et créativité pour générer des résultats commerciaux inconditionnels. Pour en savoir plus, veuillez consulter : www.biteglobal.com

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...