Click here to close now.


SAP HANA Cloud Authors: Mike Kavis, Pat Romanski, Liz McMillan, Elizabeth White, Jayaram Krishnaswamy

News Feed Item

AMD and Ubisoft Collaborate to Deliver the Ultimate Far Cry 3 PC Gaming Experience

AMD Eyefinity and AMD CrossFire Technologies Enable Stunning Visuals, Hyper-Realistic Environments and Incredible Performance for AMD Radeon PC Gamers as They Dominate the Lawless Island of "Far Cry 3"

SUNNYVALE, CA -- (Marketwire) -- 12/04/12 -- AMD (NYSE: AMD) today announced its collaboration with Ubisoft® to support the highly anticipated next chapter in the "Far Cry" franchise, "Far Cry 3®," launching today in North America. Developed in conjunction with the AMD Gaming Evolved program, "Far Cry 3" is fully optimized for a premium PC gaming experience, harnessing the power of AMD Radeon™ graphics including native support for AMD Eyefinity and AMD CrossFire™ technologies, enabling industry-leading multiscreen experiences and high-performance gaming. By working closely together, AMD and Ubisoft have enhanced the "Far Cry 3" experience, allowing gamers to become fully immersed in an epic struggle to survive in one of the most lawless and challenging PC gaming environments to date.

"AMD and Ubisoft have worked together to make 'Far Cry 3' a state-of-the-art gaming experience on the PC, the world's most powerful gaming platform," said Matt Skynner, corporate vice president and general manager, Graphics Business Unit, AMD. "The AMD Gaming Evolved program aims to put gamers and developers first, and we're making sure we deliver on our promise. By working with industry-leading developers like Ubisoft, we're not only helping to develop cutting-edge titles, we're also advancing the state of PC graphics for gamers."

Gamers can jumpstart their "Far Cry 3" experience -- and reap huge savings -- by immediately taking advantage of the AMD Radeon™ Never Settle bundle. With the purchase of an AMD Radeon™ HD 7770 GHz Edition, HD 7800 Series or HD 7900 Series GPU, gamers not only benefit from the award-winning performance of the AMD Radeon™ HD 7000 Series, they also receive a free download code for "Far Cry 3." This holiday season, AMD is making sure gamers can have it all -- the best performance and graphics experience on one of the best PC gaming titles.

"Ubisoft is committed to developing industry-leading games that offer non-stop action, gritty storylines and deeply immersive gaming experiences, and the latest addition to the highly acclaimed 'Far Cry' franchise continues that tradition," said Dan Hay, executive producer on "Far Cry 3." "Through this relationship, Ubisoft worked with AMD and its Gaming Evolved program to develop a game that takes full advantage of the outstanding next-generation technologies offered by AMD Radeon graphics, which enable an incredible PC gaming experience."

By leveraging native support for AMD Eyefinity technology, "Far Cry 3" helps enable gamers equipped with AMD Radeon graphics to immerse themselves in a gaming environment unlike any other. With AMD Eyefinity technology, a single graphics card can support up to six monitors simultaneously, empowering gamers with the ability to experience the lush, exquisite jungles of "Far Cry 3" in panoramic, ultra-high detail. Gamers can also enable AMD CrossFire technology to harness the power of two or more AMD Radeon GPUs working in parallel for dramatically improved gaming performance.

Through the power and performance of the Graphics Core Next architecture, "Far Cry 3" leverages ground-breaking DirectX® 11 graphics features to ensure the most visually dynamic and smooth gaming experience. These features include:

  • Direct3D 11 Deferred Rendering with Multi-Sample Anti-Aliasing -- Taking advantage of advanced Direct3D 11 features, "Far Cry 3" employs an optimized deferred renderer including tile-based light culling and fully supporting MSAA. The efficient integration of MSAA capability provides upgraded image quality over the post-process anti-aliasing techniques used by other deferred rendering engines;
  • Ambient Global Illumination System -- "Far Cry 3" features an advanced real-time global illumination system capable of computing indirect or reflected lighting, enabling more visually coherent and realistic world rendering. On the PC, this system supports global illumination from dynamic lights in addition to distant light sources such as the sun and the sky;
  • DirectCompute Accelerated High Definition Ambient Occlusion -- "Far Cry 3" implements a new and improved version of HDAO that uses full 3D camera space position data to detect valleys in the scene that should be shaded darker, and attenuates the lighting based on valley angle. In "Far Cry 3" this technique has been significantly improved in both performance and quality relative to previous implementations;
  • Advanced Skin and Hair Shading Models -- The "Far Cry 3" advanced physically-based shading model is combined with approximated sub-surface scattering and rim lighting to render soft, natural-looking skin. Hair shading in "Far Cry 3" also achieves its realism via a special anisotropic lighting model.

Supporting Resources

About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and sales representation in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-2012 fiscal year, Ubisoft generated sales of EUR 1.061 billion. To learn more, please visit:

AMD, the AMD Arrow logo, AMD CrossFire, Radeon and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Far Cry and Ubisoft are trademarks of Ubisoft Entertainment in the US and/or other countries. Based on Crytek's original Far Cry directed by Cevat Yerli. Powered by Crytek's technology "CryEngine." Other names are for informational purposes only and may be trademarks of their respective owners.

Add to Digg Bookmark with Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.