SAP HANA Cloud Authors: William Schmarzo, Liz McMillan, Rich DeFabritus, John Mertic, Pat Romanski

News Feed Item

"The Human Face of Big Data" Large Format Illustrated Book is Being Delivered Today by FedEx to 10,000 of the World's Most Influential People, Including World Leaders, Fortune 500 CEOs, and Nobel Laureates

Book Aims to Spark a Global Conversation About a Set of Tools and Technologies that Many Experts Believe Will Have a Greater Impact on Our World Than the Internet

SAUSALITO, Calif., Dec. 4, 2012 /PRNewswire/ -- Today, in 30 countries around the globe, 10,000 copies of an extraordinary illustrated book called The Human Face of Big Data are arriving courtesy of EMC® (NYSE: EMC) and delivered by FedEx, a subsidiary of FedEx Corp., the official shipping sponsor, on the desks of the world's most influential people, including: United Nations Secretary General Ban Ki-moon, European Central Bank President Mario Draghi, UK Prime Minister David Cameron, King Juan Carlos of Spain, Starbucks CEO Howard Schultz, Actor Robin Williams, Facebook COO Sheryl Sandberg, Warren Buffett, Amazon CEO Jeff Bezos, Oprah Winfrey and Jane Goodall.

The book contains more than 200 stunning images and compelling essays, created by a team of over 100 of the world's most talented writers, designers and photojournalists, illustrating just some of the ways big data is already helping to shape and address many of the biggest challenges facing our planet. The concept of the book, and of The Human Face of Big Data project, revolves around the idea that our planet is developing a nervous system that many data experts believe will soon have a greater impact on our lives than the Internet. The book is accompanied by an interactive iPad app, which also launched today.

This ambitious project, conceived by "Day in the Life" series creator Rick Smolan and his partner Jennifer Erwitt, is made possible by primary sponsor EMC, along with support from Cisco and FedEx.

"Our goal is to help people better understand, visualize and navigate the wild and uncharted territory of Big Data," said Rick Smolan. "Big Data is just that - BIG. But, it's a term that is largely misunderstood and difficult to explain. This book and the accompanying interactive iPad app are designed to take readers on a journey of discovery about a topic that is going to completely transform the world our children will inherit. It's already enabling our kids to live healthier and happier lives; providing our seniors with independence while keeping them safe; helping us conserve our precious resources like water and energy; allowing us to peer into our own individual genetic makeup, and soon may allow us to alter our own species. All this and we've barely scratched the surface of what's possible."

The aim of simultaneously placing the book into the hands of 10,000 global influencers is to ignite a conversation about an extraordinary knowledge revolution that's sweeping, almost invisibly, through business, academia, government, health care and everyday life. This revolution is enabling humanity to sense, measure, understand and affect aspects of our existence in ways our ancestors could never imagined in their wildest dreams.

The Human Face of Big Data book will be the first book of its kind to be powered by an interactive viewer app from Aurasma. The free app brings the book's content to life by enabling readers to access video and other additional Internet content by simply pointing the camera on their smartphone or tablet towards flagged photos within the book. The free Human Face of Big Data Viewer app is available for download on iOS (https://itunes.apple.com/us/app/human-face-of-big-data-viewer/id573317206?mt=8) and Android devices (https://play.google.com/store/apps/details?id=com.aurasma.skinned.human_face_of_big_data_viewer).

Groundbreaking iPad App

In addition to the book, a groundbreaking Human Face of Big Data iPad app will enable users to interact and explore stories from the book, including videos, interactive charts and graphics. It will transport users into a Big Data ecosystem that is beginning to address some of the biggest challenges facing our species. The app costs $2.99 and is available for download today (https://itunes.apple.com/us/app/big-data-tablet-app/id579041860?ls=1&mt=8). All proceeds from app downloads will be donated to Charity: water, a non profit organization bringing clear, safe drinking water to people in developing nations. 

Some of the stories told in the large format book and iPad app, include:

  • Elephant seals equipped with antennas on their heads to map the oceans
  • Satellites being used to target mosquitoes to help us better understand malaria
  • An SMS system preventing the sale of counterfeit medicines in Ghana
  • Smartphones that can predict you're going to get depressed
  • Credit cards that know two years before you do that you're headed toward divorce
  • Pills that transmit information directly from your body to your physician

Essays featured in the book and iPad app:

  • Big Data May Know Us Better by Dan Gardner
  • Reflections in a Digital Mirror by Juan Enriquez
  • Our Data, Ourselves by Kate Green
  • Dark Data by Mark Goodman
  • Pulse of the Planet by Esther Dyson
  • How Crowdsourcing is Changing Science by Gareth Cook
  • A Demographic of One by Michael Malone
  • The Art of Data by Aaron Koblin
  • Data Driven by Jonathan Harris

Excerpted Quotes from the Book:

  • "From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days ... and the pace is accelerating." – Eric Schmidt, Executive Chairman, Google
  • "We now have the chance to become the center of our own knowledge universe, one that constantly reconfigures itself to match our needs." – Michael S. Malone, op-ed contributor to the Wall Street Journal
  • "Today a street stall in Mumbai can access more information, maps, statistics, academic papers, price trends, futures markets, and data than a U.S. president could only a few decades ago." – Juan Enriquez, Managing Director Excel Venture Management
  • "Soon we will salt the oceans, the land, and the sky with uncounted numbers of sensors invisible to the eyes but visible to one another." – Esther Dyson, Entrepreneur, Philanthropist and Commentator
  • "Criminals, terrorists, and hackers understand the power of our interconnectivity: if you control the code you control the world." – Marc Goodman, Global Security Advisor and Futurist

The Human Face of Big Data is a global crowdsourced project that also includes: an iPhone and Android app, Mission Control Events in New York, London and Singapore, Data Detectives--a global student initiative--and a documentary film that will be released in 2013. For more information on any of these elements of the campaign visit - www.humanfaceofbigdata.com.

Quote from Primary Project Sponsor EMC

"The Human Face of Big Data is the most engaging and captivating attempt ever to tap into, and put a human face on, the societal impact of Big Data," said Jeremy Burton, Executive Vice President, Product Operations and Marketing, at EMC. "This ground-breaking book and iPad app will raise public consciousness of the vital role that Big Data is playing in addressing some of the world's biggest challenges and will help ensure that this project will have a lasting and meaningful impact."

Quotes from Supporting Sponsors Cisco and FedEx

"The FedEx networks have the unique assets, expertise and connections to make a project of this kind – with shipping needs spanning air, land and ocean – possible," said Rob Carter, Executive Vice President and Chief Information Officer for the FedEx Corporation. "With information logistics, we are changing the way people move and receive information, providing customers with unprecedented visibility into key events happening in their businesses and their lives. So, FedEx is proud to be the official shipping sponsor for the Human Face of Big Data project, helping to generate more meaningful conversations about this important subject." 

"Cisco is proud to sponsor The Human Face of Big Data project and to help share compelling stories and inspiring images of how data transforms our world," said Carlos Dominguez, senior vice president at Cisco. "We see great potential for value in the real time data created by connecting more things and people to the network."

About the Sponsors:

The Human Face of Big Data project is editorially independent and is made possible through the generous support of EMC Corporation, which serves as the primary sponsor. Supporting sponsorship comes from Cisco Systems, FedEx, VMWare, Tableau and Originate.

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com

Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. As data grows bigger, our planet continues to shrink, connecting people and things in new and innovative ways. It's an exciting time of possibilities and change for the entire world. These changes are happening day-by-day, minute-by-minute, as the amount of internet traffic traversing the network continues to grow, providing infinite paths to improve our world. From solving global health issues to predicting natural disasters to improving education, the human potential is both daunting and amazing. At Cisco we understand the potential of data and we have a passion for creating intelligent solutions to collect, manage, and evaluate data at the speed of human communications. Cisco is proud to be a sponsor of The Human Face of Big Data. More at- www.cisco.com

The Cisco Networking Academy, with 10,000 academies in 165 countries, trains over a million students each year with the skills needed to build, design, manage, and secure computer networks. The academy helps students prepare for industry-recognized certifications and entry-level information and communication technology (ICT) careers in virtually every type of industry. To learn more visit www.cisco.com/go/netacad/us

FedEx is proud to be the Official Shipping Sponsor of The Human Face of Big Data. In 1978, FedEx chairman and CEO Fred Smith said, "The information about the package is just as important as the package itself." Today, FedEx provides customers with access to near real-time information that has enabled new supply chain models and efficiencies. This unprecedented access to information is connecting customers around the world to economic markets and communities. FedEx, the company that revolutionized global business practices by providing next-business-day delivery service, leveraged the reach, strength, and reliability of its network to ship 10,000 individual copies of The Human Face of Big Data photo book around the globe. From the earliest commercial handhelds in 1980, to equipping vehicles with radio computers in 1984, to making package tracking available on the world's first transactional website in 1994, FedEx has always sought the edge of innovation.

About The Human Face of Big Data

The Human Face of Big Data is a globally crowdsourced media project focusing on the new ability to collect, analyze, triangulate and visualize vast amounts of data in real time. The project includes a free mobile app, Mission Control briefing events, a student Data Detectives initiative, a large-format book with more than 200 photographs along with essays and infographics, an iPad app and a documentary.

The Human Face of Big Data was produced by Rick Smolan and Jennifer Erwitt, co-founders of Against All Odds Productions, which specializes in the design and execution of large-scale, crowdsourced global projects that combine compelling storytelling with state-of-the-art  technology. To produce these projects, Smolan and Erwitt invite teams of leading journalists and photographers (plus members of the general public) to come together to focus on emerging topics such as the global water crisis, the effect of the Internet on civilization or how the human race is learning to heal itself. Their projects result in bestselling illustrated books, TV specials, apps, exhibits and hundreds of millions of media impressions. Fortune magazine described Against All Odds Productions as "one of the coolest companies in America."

To learn more, go to www.HumanFaceOfBigData.com  and follow the project on Twitter and Facebook.

EMC® is a registered trademarks of EMC Corporation in the U.S. and other countries. All other trademarks are the property of their respective owners.

SOURCE Against All Odds Productions

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...