|By PR Newswire||
|December 4, 2012 07:00 AM EST||
SAUSALITO, Calif., Dec. 4, 2012 /PRNewswire/ -- Today, in 30 countries around the globe, 10,000 copies of an extraordinary illustrated book called The Human Face of Big Data are arriving courtesy of EMC® (NYSE: EMC) and delivered by FedEx, a subsidiary of FedEx Corp., the official shipping sponsor, on the desks of the world's most influential people, including: United Nations Secretary General Ban Ki-moon, European Central Bank President Mario Draghi, UK Prime Minister David Cameron, King Juan Carlos of Spain, Starbucks CEO Howard Schultz, Actor Robin Williams, Facebook COO Sheryl Sandberg, Warren Buffett, Amazon CEO Jeff Bezos, Oprah Winfrey and Jane Goodall.
The book contains more than 200 stunning images and compelling essays, created by a team of over 100 of the world's most talented writers, designers and photojournalists, illustrating just some of the ways big data is already helping to shape and address many of the biggest challenges facing our planet. The concept of the book, and of The Human Face of Big Data project, revolves around the idea that our planet is developing a nervous system that many data experts believe will soon have a greater impact on our lives than the Internet. The book is accompanied by an interactive iPad app, which also launched today.
"Our goal is to help people better understand, visualize and navigate the wild and uncharted territory of Big Data," said Rick Smolan. "Big Data is just that - BIG. But, it's a term that is largely misunderstood and difficult to explain. This book and the accompanying interactive iPad app are designed to take readers on a journey of discovery about a topic that is going to completely transform the world our children will inherit. It's already enabling our kids to live healthier and happier lives; providing our seniors with independence while keeping them safe; helping us conserve our precious resources like water and energy; allowing us to peer into our own individual genetic makeup, and soon may allow us to alter our own species. All this and we've barely scratched the surface of what's possible."
The aim of simultaneously placing the book into the hands of 10,000 global influencers is to ignite a conversation about an extraordinary knowledge revolution that's sweeping, almost invisibly, through business, academia, government, health care and everyday life. This revolution is enabling humanity to sense, measure, understand and affect aspects of our existence in ways our ancestors could never imagined in their wildest dreams.
The Human Face of Big Data book will be the first book of its kind to be powered by an interactive viewer app from Aurasma. The free app brings the book's content to life by enabling readers to access video and other additional Internet content by simply pointing the camera on their smartphone or tablet towards flagged photos within the book. The free Human Face of Big Data Viewer app is available for download on iOS (https://itunes.apple.com/us/app/human-face-of-big-data-viewer/id573317206?mt=8) and Android devices (https://play.google.com/store/apps/details?id=com.aurasma.skinned.human_face_of_big_data_viewer).
Groundbreaking iPad App
In addition to the book, a groundbreaking Human Face of Big Data iPad app will enable users to interact and explore stories from the book, including videos, interactive charts and graphics. It will transport users into a Big Data ecosystem that is beginning to address some of the biggest challenges facing our species. The app costs $2.99 and is available for download today (https://itunes.apple.com/us/app/big-data-tablet-app/id579041860?ls=1&mt=8). All proceeds from app downloads will be donated to Charity: water, a non profit organization bringing clear, safe drinking water to people in developing nations.
Some of the stories told in the large format book and iPad app, include:
- Elephant seals equipped with antennas on their heads to map the oceans
- Satellites being used to target mosquitoes to help us better understand malaria
- An SMS system preventing the sale of counterfeit medicines in Ghana
- Smartphones that can predict you're going to get depressed
- Credit cards that know two years before you do that you're headed toward divorce
- Pills that transmit information directly from your body to your physician
Essays featured in the book and iPad app:
- Big Data May Know Us Better by Dan Gardner
- Reflections in a Digital Mirror by Juan Enriquez
- Our Data, Ourselves by Kate Green
- Dark Data by Mark Goodman
- Pulse of the Planet by Esther Dyson
- How Crowdsourcing is Changing Science by Gareth Cook
- A Demographic of One by Michael Malone
- The Art of Data by Aaron Koblin
- Data Driven by Jonathan Harris
Excerpted Quotes from the Book:
- "From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days ... and the pace is accelerating." – Eric Schmidt, Executive Chairman, Google
- "We now have the chance to become the center of our own knowledge universe, one that constantly reconfigures itself to match our needs." – Michael S. Malone, op-ed contributor to the Wall Street Journal
- "Today a street stall in Mumbai can access more information, maps, statistics, academic papers, price trends, futures markets, and data than a U.S. president could only a few decades ago." – Juan Enriquez, Managing Director Excel Venture Management
- "Soon we will salt the oceans, the land, and the sky with uncounted numbers of sensors invisible to the eyes but visible to one another." – Esther Dyson, Entrepreneur, Philanthropist and Commentator
- "Criminals, terrorists, and hackers understand the power of our interconnectivity: if you control the code you control the world." – Marc Goodman, Global Security Advisor and Futurist
The Human Face of Big Data is a global crowdsourced project that also includes: an iPhone and Android app, Mission Control Events in New York, London and Singapore, Data Detectives--a global student initiative--and a documentary film that will be released in 2013. For more information on any of these elements of the campaign visit - www.humanfaceofbigdata.com.
Quote from Primary Project Sponsor EMC
"The Human Face of Big Data is the most engaging and captivating attempt ever to tap into, and put a human face on, the societal impact of Big Data," said Jeremy Burton, Executive Vice President, Product Operations and Marketing, at EMC. "This ground-breaking book and iPad app will raise public consciousness of the vital role that Big Data is playing in addressing some of the world's biggest challenges and will help ensure that this project will have a lasting and meaningful impact."
Quotes from Supporting Sponsors Cisco and FedEx
"The FedEx networks have the unique assets, expertise and connections to make a project of this kind – with shipping needs spanning air, land and ocean – possible," said Rob Carter, Executive Vice President and Chief Information Officer for the FedEx Corporation. "With information logistics, we are changing the way people move and receive information, providing customers with unprecedented visibility into key events happening in their businesses and their lives. So, FedEx is proud to be the official shipping sponsor for the Human Face of Big Data project, helping to generate more meaningful conversations about this important subject."
"Cisco is proud to sponsor The Human Face of Big Data project and to help share compelling stories and inspiring images of how data transforms our world," said Carlos Dominguez, senior vice president at Cisco. "We see great potential for value in the real time data created by connecting more things and people to the network."
About the Sponsors:
The Human Face of Big Data project is editorially independent and is made possible through the generous support of EMC Corporation, which serves as the primary sponsor. Supporting sponsorship comes from Cisco Systems, FedEx, VMWare, Tableau and Originate.
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com
Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. As data grows bigger, our planet continues to shrink, connecting people and things in new and innovative ways. It's an exciting time of possibilities and change for the entire world. These changes are happening day-by-day, minute-by-minute, as the amount of internet traffic traversing the network continues to grow, providing infinite paths to improve our world. From solving global health issues to predicting natural disasters to improving education, the human potential is both daunting and amazing. At Cisco we understand the potential of data and we have a passion for creating intelligent solutions to collect, manage, and evaluate data at the speed of human communications. Cisco is proud to be a sponsor of The Human Face of Big Data. More at- www.cisco.com
The Cisco Networking Academy, with 10,000 academies in 165 countries, trains over a million students each year with the skills needed to build, design, manage, and secure computer networks. The academy helps students prepare for industry-recognized certifications and entry-level information and communication technology (ICT) careers in virtually every type of industry. To learn more visit www.cisco.com/go/netacad/us
FedEx is proud to be the Official Shipping Sponsor of The Human Face of Big Data. In 1978, FedEx chairman and CEO Fred Smith said, "The information about the package is just as important as the package itself." Today, FedEx provides customers with access to near real-time information that has enabled new supply chain models and efficiencies. This unprecedented access to information is connecting customers around the world to economic markets and communities. FedEx, the company that revolutionized global business practices by providing next-business-day delivery service, leveraged the reach, strength, and reliability of its network to ship 10,000 individual copies of The Human Face of Big Data photo book around the globe. From the earliest commercial handhelds in 1980, to equipping vehicles with radio computers in 1984, to making package tracking available on the world's first transactional website in 1994, FedEx has always sought the edge of innovation.
About The Human Face of Big Data
The Human Face of Big Data is a globally crowdsourced media project focusing on the new ability to collect, analyze, triangulate and visualize vast amounts of data in real time. The project includes a free mobile app, Mission Control briefing events, a student Data Detectives initiative, a large-format book with more than 200 photographs along with essays and infographics, an iPad app and a documentary.
The Human Face of Big Data was produced by Rick Smolan and Jennifer Erwitt, co-founders of Against All Odds Productions, which specializes in the design and execution of large-scale, crowdsourced global projects that combine compelling storytelling with state-of-the-art technology. To produce these projects, Smolan and Erwitt invite teams of leading journalists and photographers (plus members of the general public) to come together to focus on emerging topics such as the global water crisis, the effect of the Internet on civilization or how the human race is learning to heal itself. Their projects result in bestselling illustrated books, TV specials, apps, exhibits and hundreds of millions of media impressions. Fortune magazine described Against All Odds Productions as "one of the coolest companies in America."
EMC® is a registered trademarks of EMC Corporation in the U.S. and other countries. All other trademarks are the property of their respective owners.
SOURCE Against All Odds Productions
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 11, 2016 01:00 AM EST Reads: 218
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 10, 2016 11:45 PM EST Reads: 109
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 10, 2016 09:00 PM EST
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 10, 2016 02:30 PM EST Reads: 428
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 10, 2016 02:30 PM EST Reads: 395
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 10, 2016 01:15 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 10, 2016 12:15 PM EST Reads: 427
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 10, 2016 12:00 PM EST Reads: 623
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 10, 2016 11:00 AM EST Reads: 191
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 10, 2016 10:45 AM EST Reads: 251
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 10, 2016 10:45 AM EST Reads: 112
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 10, 2016 10:30 AM EST Reads: 225
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 10, 2016 09:00 AM EST Reads: 386
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 10, 2016 09:00 AM EST Reads: 186
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Feb. 10, 2016 08:00 AM EST
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 10, 2016 07:45 AM EST Reads: 439
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Feb. 10, 2016 07:00 AM EST
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 769
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Feb. 5, 2016 09:00 PM EST Reads: 831
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Feb. 2, 2016 04:30 AM EST Reads: 894