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Connection Cloud Hires Enterprise Software Veteran as CEO to Guide Accelerated Growth in Worldwide Cloud Data Access Market

Elastic Intelligence, developer of The Connection Cloud, a revolutionary PaaS (Platform-as-a-Service) technology enabling real-time access to SaaS data in the cloud, announced today that Ajay Singh has joined the company as CEO. A software industry veteran with more than 25 years experience driving accelerated growth companies, Singh will lead Connection Cloud at a time when its technology is experiencing rapid acceptance in the enterprise market.

Ajay Singh, CEO Connection Cloud (Photo: Business Wire)

Ajay Singh, CEO Connection Cloud (Photo: Business Wire)

Singh is a highly regarded Silicon Valley leader with a proven track record of taking both established and emerging software companies to accelerated levels of growth. He will drive company initiatives to further penetrate the global market and to develop new channel opportunities for the technology which launched in June, 2012.

In leading company business strategy, Singh will work closely with Roger Sippl, Connection Cloud founder and lead architect. Sippl will continue as Chief Technology Officer and take the post of Executive Chairman as well.

“Elastic Intelligence is at a point in its growth path where we need an ace to take us to the next level and capitalize on the growing market acceptance we have quickly achieved. We believe Ajay Singh is the right person to enable us to take full advantage of the unique opportunity we have before us in the enterprise market,” said Sippl.

“In just a short time, the Connection Cloud has become a key enabler of business intelligence solutions as companies recognize it to be the missing link to accessing SaaS data in real time,” said Singh. “I am excited about the virtually unlimited possibilities that the Connection Cloud’s connection service has in solving an enormous problem for enterprises, that of accessing data in the cloud. Current cloud data access or integration solutions are not in real time and involve the time and money drain of custom development or extensive data warehousing. Clearly, on time to value, price point and real time performance, the Connection Cloud is the best solution in the market place.”

Market Momentum

Elastic Intelligence, in a short while, has moved to the forefront of entrepreneurial companies delivering innovative solutions to accessing data in the cloud. Among its achievements over the past year are:

  • Securing key partner agreements with companies such as Sererra, a technology and management consulting firm that is partnered with NetSuite, Salesforce, Intacct, SugarCRM and SAP, among others.
  • Developing a host of connectors to enable users to leverage SaaS data from where it resides, in the cloud, saving enterprises significant development and IT expense.
  • Tracking the exponential growth of the Connection Cloud user base as its marketing channel expands and more users are signing up on a weekly basis.

Ajay Singh Biographical Information

Ajay Singh is a software and services industry veteran with over 25 years experience both building and leading high growth technology companies through successful exits, as well as managing more mature software businesses. Ajay was previously Vice President and General Manager of BMC Software’s Service Assurance business where he turned around a declining multi-hundred million dollar software business. As Vice President Application Management, Ajay drove several acquisitions and played a key role in helping differentiate BMC's Cloud and DevOps offerings.

Prior to BMC Software, Ajay was Founder/CEO of ProactiveNet an Application Performance Management company that he successfully grew and sold to BMC software in 2007. Prior to founding ProactiveNet, Ajay was General Manager of Sun Microsystem’s $100M+ Asia-Pac Latin America services business that he grew in excess of 30%. Ajay also lead worldwide marketing for SunService and was instrumental in using services to position Sun for success with Enterprise customers. Prior to Sun, Ajay was an Engagement Manager in the technology and strategy practice at Booz, Allen and Hamilton.

Ajay holds an MBA from Stanford University, a MS in Computer Engineering from Carnegie-Mellon University, and a Bachelor of Electrical Engineering from the Indian Institute of Technology, Kanpur.

About The Connection Cloud

The Connection Cloud, developed and marketed by Elastic Intelligence, is the first and only real-time SQL-based Platform-as-a-Service for instantly connecting to SaaS data for reporting, business intelligence (BI) and application development. Using Connection Cloud, business users and application developers can instantly access their data from where it resides, eliminating the need for a data warehousing, or additional IT support. The company was incorporated in 2008 and is based in Menlo Park, California. For more information, visit

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