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SAP Authors: Liz McMillan, Elizabeth White, Dana Gardner, Cynthia Dunlop, Carmen Gonzalez

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Pintofeed Goes Imp

Startup innovator, Pintofeed, has selected Electric Imp to handle critical functionality in its new autonomous pet feeding system. Electric Imp’s hardware solution and cloud platform offer the on-board computing power, secure wireless connectivity and cloud computing services that Pintofeed was seeking in their quest to be the first truly intelligent pet feeding solution.

“The Imp provides an off-the-shelf infrastructure that will be vital in allowing us to build a secure network of cloud connected pet appliances, such as the Pintofeed,” said Pintofeed Co-Founder and President Carlos Herrera. “This means that our patent pending algorithms and PetNet™ cloud services and software development kit (SDK) will leverage the reliable communications provided by the Imp infrastructure, enabling owners and pet professionals to monitor, interact and care for their pets from remote locations via network connected devices such as smartphones, tablets and laptops.”

According to Herrera, using the Electric Imp has essentially reduced development time in half allowing the company to shorten its profitability horizon while also laying down the necessary groundwork to implement a much wider offering for connected devices.

The pet industry hasn’t seen much technological innovation recently and traditional pet appliances lack means of remotely monitoring or interacting with pets, declared Herrera. As the industry catches up to the world of modern web-enabled appliances, a mechanism for intelligent pet appliances to communicate with pet owners via social channels such as Facebook, Twitter and SMS is still missing. Together with Electric Imp, Pintofeed will fill that hole.

According to Kevin Fox, Electric Imp co-founder, “The Pintofeed is exactly the kind of product that excites us. We created Electric Imp to make it simpler than ever before for people to set up and use their Internet connected devices, while also providing product developers with a powerful hardware and cloud platform that lets them focus on creating awesome devices and user experiences without having to worry about the heavy-lifting of making a scalable, reliable, secure service. As a cat owner and active Humane Society volunteer, I've personally been hoping for a product like the Pintofeed for a long time.”

During its launch period, prices for Pintofeed start at $99. When it hits stores next year, Pintofeed will retail for $149.

For more information on Pintofeed, visit www.pintofeed.com. For more on Electric Imp, visit www.electricimp.com.

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