Mobile TV sports lineup expanded with NBA games and programming, the NBA All-Star Game, Playoffs, and Finals on superphones, smartphones and tablets

MONTREAL, Dec. 5, 2012 /CNW Telbec/ - Bell today announced an expanded sports line-up on its breakthrough Bell Mobile TV service with the addition of both NBA TV Canada and NBA on TSN.

"Bell Mobile TV's addition of non-stop basketball action from NBA TV Canada and NBA on TSN means keeping up with your favourite sports, anytime, anywhere, just got better," said Wade Oosterman, President of Bell Mobility and Residential Services, and Bell's Chief Brand Officer. "From its debut at Vancouver 2010 through London 2012 to delivering the best basketball, hockey and football content available in Canada, Bell Mobile TV has quickly become one of the world's premier mobile services for sports fans."

Through NBA TV Canada, Bell Mobile TV customers will have access to basketball programming including games from around the league and original shows such as NBA Game Time, Open Court and The Jump. Complementing the line-up on NBA TV Canada, NBA on TSN will provide access to the NBA All-Star Game, Playoffs, and Finals, as well as many Toronto Raptors games and marquee NBA match-ups.

"We are committed to providing NBA fans across Canada with as much access to live NBA games as possible through television, broadband and mobile devices," said Christopher Granger, Executive Vice President, Team Business and Operations, NBA. "Bell Mobile TV is an ideal product to bring our fans exciting NBA content on the go."

Some of the other top-rated sports programming available on Bell Mobile TV includes the NFL Playoffs starting January 5, Super Bowl XLVII on February 3 and TSN's coverage of the upcoming International Ice Hockey Federation (IIHF) World Junior Hockey Championship from December 26 to January 5.

Bell Mobile TV also offers popular entertainment, news and children's programming from providers including CTV, BNN, CBC News Network, MTV and Treehouse as well as a large variety of on-demand content.

Bell Mobile TV is available for just $5 a month for 10 hours of mobile data usage. For more information, please visit Bell.ca/MobileTV.

About Bell
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media. Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, please visit Bell.ca.

The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health across Canada with the Bell Let's Talk anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

About the NBA in Canada
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2011-12 season, more than 300 games were broadcast nationally in Canada on TSN, TSN 2, The Score, Rogers Sportsnet, Sportsnet One, TVA Sports and NBA TV Canada. The NBA has 9 marketing partners in Canada with adidas, Coca-Cola, Cisco, Gatorade, Nike, SAP, State Farm, Take Two Interactive, and Spalding. Through NBA Cares, the league, its teams and players have donated more than $165 million to charity, completed more than 1.7 million hours of hands-on community service, and created more than 700 places where kids and families can live, learn, or play.

SOURCE BELL CANADA

Image with caption: "Bell Mobile TV will now carry NBA TV Canada and NBA on TSN. (CNW Group/BELL CANADA)". Image available at: http://photos.newswire.ca/images/download/20121205_C6036_PHOTO_EN_21529.jpg