Welcome!

SAP HANA Cloud Authors: Anders Wallgren, Liz McMillan, William Schmarzo, Ian Khan, Elizabeth White

News Feed Item

New Digital Universe Study Reveals Big Data Gap: Less Than 1% Of World's Data Is Analyzed; Less Than 20% Is Protected

Opportunities Abound for Companies Capable of Protecting and Extracting Value from an Expanding Universe of Data; By 2020, Emerging Markets Will Supplant the Developed World as the Main Producer of the World's Data.

HOPKINTON, Mass., Dec. 11, 2012 /PRNewswire/ --

News Summary:

  • New IDC Digital Universe study, "Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East"(1) (sponsored by EMC) finds that only a tiny fraction of the world's Big Data potential is being realized, though the amount of useful data is expanding.
  • IDC projects that the digital universe will reach 40 zettabytes (ZB) by 2020, an amount that exceeds previous forecasts by 5 ZBs, resulting in a 50-fold growth from the beginning of 2010.
  • This year's study marks the first time IDC was able to capture where the information in the digital universe either originated or was first captured or consumed, revealing some dramatic shifts currently underway.
  • The amount of data that requires protection is growing faster than the digital universe itself, yet levels of protection are not keeping pace.
  • According to the study, 2.8 ZB of data will have been created and replicated in 2012.
  • Machine-generated data is a key driver in the growth of the world's data – which is projected to increase 15x by 2020.
  • By 2020, emerging markets will supplant the developed world as the main producer of the world's data.
  • The investment in spending on IT hardware, software, services, telecommunications and staff that could be considered the "infrastructure" of the digital universe will grow by 40% between 2012 and 2020.  Investment in targeted areas like storage management, security, Big Data, and cloud computing will grow considerably faster.
  • Join the #DigitalUniverse and #EMC conversations on Twitter.

Full Story:

EMC® Corporation (NYSE: EMC) today announced results of the EMC-sponsored IDC Digital Universe study, "Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East"— which found that despite the unprecedented expansion of the digital universe due to the massive amounts of data being generated daily by people and machines, IDC estimates that only 0.5% of the world's data is being analyzed. 

To view the multimedia version of this news release go to http://www.emc.com/about/news/press/2012/20121211-01.htm

The proliferation of devices such as PCs and smartphones worldwide, increased Internet access within emerging markets and the boost in data from machines such as surveillance cameras or smart meters has contributed to the doubling of the digital universe within the past two years alone -- to a mammoth 2.8 ZB. IDC projects that the digital universe will reach 40 ZB by 2020, an amount that exceeds previous forecasts by 14%.

In terms of sheer volume, 40 ZB of data is equivalent to:

  • There are 700,500,000,000,000,000,000 grains of sand on all the beaches on earth (or seven quintillion five quadrillion). That means 40 ZB is equal to 57 times the amount of all the grains of sand on all the beaches on earth.
  • If we could save all 40 ZB onto today's Blue-ray discs, the weight of those discs (without any sleeves or cases) would be the same as 424 Nimitz-class aircraft carriers.
  • In 2020, 40 ZB will be 5,247 GB per person worldwide.

This year's study marks the first time IDC was able to capture where the information in the digital universe either originated or was first captured or consumed, revealing some dramatic shifts currently underway.  Now in its sixth year, the study – measuring and forecasting the amount of digital information created and copied annually – includes findings around the "Big Data Gap," which is the gap between the amount of data with hidden value and the amount of value that is actually being extracted; the level of data protection required versus what is being delivered; and the geographic implications of the world's data.

Study Highlights:

  • Rapid expansion of the digital universe: IDC projects that the digital universe will reach 40 ZB by 2020, an amount that exceeds previous forecasts.
    • The digital universe will double every two years between now and 2020.
    • There will be approximately 5,247 GB of data for every man, woman and child on earth in 2020.
    • A major factor behind the expansion of the digital universe is the growth of machine generated data, increasing from 11% of the digital universe in 2005 to over 40% in 2020.
  • Large quantities of useful data are getting lost: The promise of Big Data lies within the extraction of value from large, untapped pools of data. However, the majority of new data is largely untagged file-based and unstructured data, which means little is known about it.
    • In 2012, 23% (643 exabytes) of the digital universe would be useful for Big Data if tagged and analyzed. However, currently only 3% of the potentially useful data is tagged, and even less is analyzed.
    • The amount of useful data is expanding with the growth of the digital universe. By 2020, 33% of the digital universe (13,000+ exabytes) will have Big Data value if it is tagged and analyzed.
  • Much of the digital universe is unprotected: The amount of data that requires protection is growing faster than the digital universe itself.
    • Less than a third of the digital universe required data protection in 2010, but that proportion is expected to exceed 40% by 2020.
    • In 2012, while about 35% of the information in the digital universe required some type of data protection, less than 20% of the digital universe actually has these protections.
    • The level of protection varies by region, with much less protection in the emerging markets.
    • Challenges such as advanced threats, the security skills gap and lack of adherence to security best practices among consumers and corporations will continue to compound the issue.
  • A geographic role-reversal is around the corner: Although the digital universe was a developed-world phenomenon in the early days, that is about to change as the population of the emerging markets begins to cast a longer shadow.
    • While emerging markets accounted for 23% of the digital universe as recently as 2010, their share is already up to 36% in 2012.
    • By 2020, IDC predicts that 62% of the digital universe will be attributable to emerging markets.
    • The current global breakdown of the digital universe is: U.S. – 32%, Western Europe – 19%, China – 13%, India – 4%, rest of the world – 32%.
    • By 2020, China alone is expected to generate 22% of the world's data.

Other Key Findings:

  • As cloud computing plays an even more important role in the management of Big Data, the number of servers worldwide is expected to grow tenfold and the amount of information managed directly by enterprise data centers will grow by a factor of 14.
  • The type of data stored in the cloud will also experience a radical transformation over the next few years. By 2020, IDC predicts that 46.7% of data stored in the cloud will be related to entertainment – not enterprise data. Surveillance data, embedded and medical data, and information created by computers, phones and consumer electronics will make up the remainder.
  • The amount of information stored in the digital universe about individual users exceeds the amount of data that they themselves create.
  • Western Europe is currently investing the most to manage the digital universe, spending $2.49 USD per GB. The U.S. comes in second, investing $1.77 per GB, followed by China at $1.31 per GB and India at $0.87 per GB.
  • As the infrastructure of the digital universe becomes ever more connected, information won't reside within the region where it is consumed, nor will it need to. By 2020, IDC estimates that nearly 40% of data will be "touched" by cloud computing (private and public), meaning that somewhere between a byte's origination and consumption, it will be stored or processed in a cloud.

EMC Quote:

Jeremy Burton, Executive Vice President, Product Operations and Marketing, EMC Corporation

"As the volume and complexity of data barraging businesses from all angles increases, IT organizations have a choice: they can either succumb to information-overload paralysis, or they can take steps to harness the tremendous potential teeming within all of those data streams. This year's study underscores the massive opportunity that exists for businesses that not only identify the potential benefits of the digital universe, but recognize the importance of navigating that universe with the right balance of technology, data security practices and IT skills. At EMC, we're uniquely positioned to help customers manage, protect and unlock game-changing value from data that translates directly into competitive advantage."

Additional Resources:

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

(1) IDC Digital Universe Study, sponsored by EMC, December 2012

EMC is a registered trademark of EMC Corporation. Other trademarks are the property of their respective owners.

SOURCE EMC Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...