Click here to close now.

Welcome!

SAP Authors: Liz McMillan, Srinivasan Sundara Rajan, Blue Box Blog, VictorOps Blog, Plutora Blog

News Feed Item

New Digital Universe Study Reveals Big Data Gap: Less Than 1% Of World's Data Is Analyzed; Less Than 20% Is Protected

Opportunities Abound for Companies Capable of Protecting and Extracting Value from an Expanding Universe of Data; By 2020, Emerging Markets Will Supplant the Developed World as the Main Producer of the World's Data.

HOPKINTON, Mass., Dec. 11, 2012 /PRNewswire/ --

News Summary:

  • New IDC Digital Universe study, "Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East"(1) (sponsored by EMC) finds that only a tiny fraction of the world's Big Data potential is being realized, though the amount of useful data is expanding.
  • IDC projects that the digital universe will reach 40 zettabytes (ZB) by 2020, an amount that exceeds previous forecasts by 5 ZBs, resulting in a 50-fold growth from the beginning of 2010.
  • This year's study marks the first time IDC was able to capture where the information in the digital universe either originated or was first captured or consumed, revealing some dramatic shifts currently underway.
  • The amount of data that requires protection is growing faster than the digital universe itself, yet levels of protection are not keeping pace.
  • According to the study, 2.8 ZB of data will have been created and replicated in 2012.
  • Machine-generated data is a key driver in the growth of the world's data – which is projected to increase 15x by 2020.
  • By 2020, emerging markets will supplant the developed world as the main producer of the world's data.
  • The investment in spending on IT hardware, software, services, telecommunications and staff that could be considered the "infrastructure" of the digital universe will grow by 40% between 2012 and 2020.  Investment in targeted areas like storage management, security, Big Data, and cloud computing will grow considerably faster.
  • Join the #DigitalUniverse and #EMC conversations on Twitter.

Full Story:

EMC® Corporation (NYSE: EMC) today announced results of the EMC-sponsored IDC Digital Universe study, "Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East"— which found that despite the unprecedented expansion of the digital universe due to the massive amounts of data being generated daily by people and machines, IDC estimates that only 0.5% of the world's data is being analyzed. 

To view the multimedia version of this news release go to http://www.emc.com/about/news/press/2012/20121211-01.htm

The proliferation of devices such as PCs and smartphones worldwide, increased Internet access within emerging markets and the boost in data from machines such as surveillance cameras or smart meters has contributed to the doubling of the digital universe within the past two years alone -- to a mammoth 2.8 ZB. IDC projects that the digital universe will reach 40 ZB by 2020, an amount that exceeds previous forecasts by 14%.

In terms of sheer volume, 40 ZB of data is equivalent to:

  • There are 700,500,000,000,000,000,000 grains of sand on all the beaches on earth (or seven quintillion five quadrillion). That means 40 ZB is equal to 57 times the amount of all the grains of sand on all the beaches on earth.
  • If we could save all 40 ZB onto today's Blue-ray discs, the weight of those discs (without any sleeves or cases) would be the same as 424 Nimitz-class aircraft carriers.
  • In 2020, 40 ZB will be 5,247 GB per person worldwide.

This year's study marks the first time IDC was able to capture where the information in the digital universe either originated or was first captured or consumed, revealing some dramatic shifts currently underway.  Now in its sixth year, the study – measuring and forecasting the amount of digital information created and copied annually – includes findings around the "Big Data Gap," which is the gap between the amount of data with hidden value and the amount of value that is actually being extracted; the level of data protection required versus what is being delivered; and the geographic implications of the world's data.

Study Highlights:

  • Rapid expansion of the digital universe: IDC projects that the digital universe will reach 40 ZB by 2020, an amount that exceeds previous forecasts.
    • The digital universe will double every two years between now and 2020.
    • There will be approximately 5,247 GB of data for every man, woman and child on earth in 2020.
    • A major factor behind the expansion of the digital universe is the growth of machine generated data, increasing from 11% of the digital universe in 2005 to over 40% in 2020.
  • Large quantities of useful data are getting lost: The promise of Big Data lies within the extraction of value from large, untapped pools of data. However, the majority of new data is largely untagged file-based and unstructured data, which means little is known about it.
    • In 2012, 23% (643 exabytes) of the digital universe would be useful for Big Data if tagged and analyzed. However, currently only 3% of the potentially useful data is tagged, and even less is analyzed.
    • The amount of useful data is expanding with the growth of the digital universe. By 2020, 33% of the digital universe (13,000+ exabytes) will have Big Data value if it is tagged and analyzed.
  • Much of the digital universe is unprotected: The amount of data that requires protection is growing faster than the digital universe itself.
    • Less than a third of the digital universe required data protection in 2010, but that proportion is expected to exceed 40% by 2020.
    • In 2012, while about 35% of the information in the digital universe required some type of data protection, less than 20% of the digital universe actually has these protections.
    • The level of protection varies by region, with much less protection in the emerging markets.
    • Challenges such as advanced threats, the security skills gap and lack of adherence to security best practices among consumers and corporations will continue to compound the issue.
  • A geographic role-reversal is around the corner: Although the digital universe was a developed-world phenomenon in the early days, that is about to change as the population of the emerging markets begins to cast a longer shadow.
    • While emerging markets accounted for 23% of the digital universe as recently as 2010, their share is already up to 36% in 2012.
    • By 2020, IDC predicts that 62% of the digital universe will be attributable to emerging markets.
    • The current global breakdown of the digital universe is: U.S. – 32%, Western Europe – 19%, China – 13%, India – 4%, rest of the world – 32%.
    • By 2020, China alone is expected to generate 22% of the world's data.

Other Key Findings:

  • As cloud computing plays an even more important role in the management of Big Data, the number of servers worldwide is expected to grow tenfold and the amount of information managed directly by enterprise data centers will grow by a factor of 14.
  • The type of data stored in the cloud will also experience a radical transformation over the next few years. By 2020, IDC predicts that 46.7% of data stored in the cloud will be related to entertainment – not enterprise data. Surveillance data, embedded and medical data, and information created by computers, phones and consumer electronics will make up the remainder.
  • The amount of information stored in the digital universe about individual users exceeds the amount of data that they themselves create.
  • Western Europe is currently investing the most to manage the digital universe, spending $2.49 USD per GB. The U.S. comes in second, investing $1.77 per GB, followed by China at $1.31 per GB and India at $0.87 per GB.
  • As the infrastructure of the digital universe becomes ever more connected, information won't reside within the region where it is consumed, nor will it need to. By 2020, IDC estimates that nearly 40% of data will be "touched" by cloud computing (private and public), meaning that somewhere between a byte's origination and consumption, it will be stored or processed in a cloud.

EMC Quote:

Jeremy Burton, Executive Vice President, Product Operations and Marketing, EMC Corporation

"As the volume and complexity of data barraging businesses from all angles increases, IT organizations have a choice: they can either succumb to information-overload paralysis, or they can take steps to harness the tremendous potential teeming within all of those data streams. This year's study underscores the massive opportunity that exists for businesses that not only identify the potential benefits of the digital universe, but recognize the importance of navigating that universe with the right balance of technology, data security practices and IT skills. At EMC, we're uniquely positioned to help customers manage, protect and unlock game-changing value from data that translates directly into competitive advantage."

Additional Resources:

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

(1) IDC Digital Universe Study, sponsored by EMC, December 2012

EMC is a registered trademark of EMC Corporation. Other trademarks are the property of their respective owners.

SOURCE EMC Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
SYS-CON Events announced today that Optimal Design, an Internet of Things solution provider, will exhibit at SYS-CON's Internet of @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Optimal Design is an award winning product development firm offering industrial design and engineering services to the consumer, medical, and defense markets.
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and Care Packs. As a trusted supplier, CBS guarantees quality controlled stock levels thanks to an Auto...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured. In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forward for enterprises who wish to leverage the resulting complex recurring revenue models, adding valu...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...