Welcome!

Artificial Intelligence Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Zakia Bouachraoui

News Feed Item

On Deck Names New Head Of Marketing

American Express Veteran Andrea Gellert Bolsters Executive Team of Leading Small Business Technology Platform

NEW YORK, Dec. 13, 2012 /PRNewswire/ -- On Deck (www.ondeckcapital.com), the technology-powered Main Street lender, announced today that seasoned marketing executive Andrea Gellert has been named to the company's newly created position of Senior Vice President of Marketing.  

Gellert brings more than fifteen years of marketing and client services experience geared towards the small to medium business market. Gellert joins On Deck during the company's rapid growth, which has experienced a 100% uptick over the past 12 months. She will oversee all of the company's marketing activities, including strategy for customer campaigns, advertising, direct marketing, social media and public relations.

Gellert joins On Deck from Group Commerce, where she held the position of Vice President of Client Services and Operations.  She was responsible for client implementation and growth, merchant operations and customer service. Prior to that post, she spent 15 years at American Express, holding leadership positions in both the OPEN small business and Merchant Services divisions. In her most recent position as Vice President of Marketing for OPEN, Gellert spearheaded initiatives that greatly improved the customer experience, as measured by net promoter score and retention rates, and created the company's first small business recognition platform.  Gellert holds an undergraduate degree from Harvard College and an MBA from the Kellogg Graduate School of Management at Northwestern University.

"Today's appointment of Andrea marks yet another critical growth milestone for On Deck, and we are thrilled to have her join our management team," said Noah Breslow, chief executive officer, On Deck. "Her extensive, direct experience with the small business market provides critical firepower as we build On Deck into the leading national brand serving the financing needs of Main Street America."

On Deck is the leading technology platform that solves one of the biggest challenges facing the U.S. economy: how to effectively deliver capital to Main Street. On Deck evaluates the financial health of small businesses based on factors such as cash flow and business credit data, rather than the traditional benchmark of the personal credit score. The On Deck platform can identify creditworthy businesses where others cannot, and to date has delivered over $300 million to the underserved Main Street segment through a process that is substantially faster and easier than a traditional bank loan.

"On Deck is an innovative company that is successfully transforming the way small businesses access the capital they need to grow, which is in turn, is driving the economy forward," said Gellert. "I am   excited by the opportunity to advance On Deck's brand and to bring our message of accessibility and keen understanding of small business owners' needs to a national audience."

To learn more about On Deck, please visit http://www.ondeckcapital.com.

About On Deck
Launched in 2007, On Deck Capital uses data aggregation and electronic payment technology to evaluate the financial health of small businesses and to efficiently deliver capital to a market underserved by traditional bank loans.  Through the On Deck Capital platform, millions of small businesses can obtain affordable loans to meet their daily operating and long term goals.  The company's proprietary platform looks deeper into the health of small businesses, focusing on the overall business performance, rather than the owner's personal credit history.  The On Deck system also provides a critically needed mechanism for commercial institutions to efficiently reach and serve the historically underserved Main Street small business market.

On Deck Capital is financed by some of the nation's leading venture capital firms, including SAP Ventures, Contour Venture Partners, First Round Capital, Khosla Ventures, RRE Ventures and Village Ventures. For more information, please visit: www.ondeckcapital.com.

Media Contact:
Jonathan Cutler/Tracy Rubin
JCUTLER media group
[email protected]
[email protected]

SOURCE On Deck

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...