Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1.6 billion Red Bend-Enabled™ devices, will showcase how mobile technologies such as firmware over-the-air (FOTA) updating and virtualization improve the driving experience on Monday, Dec. 17 at the Israel Automotive Summit 2012.

The automotive industry is experiencing an unprecedented proliferation of software. While this increased functionality makes the driving experience more enjoyable it also creates more complexity. Yoram Berholtz, Red Bend’s Director of Market Adoption, will demonstrate how FOTA updating can be used to manage software inside automotive head units, infotainment systems and electronic control units (ECUs). He also will discuss the benefits of virtualization, which creates security and efficiency by allowing software to run in separate operating systems.

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.6 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets—the mobile and connected devices their consumers depend on.