Welcome!

Artificial Intelligence Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Zakia Bouachraoui

News Feed Item

PivotLink Expands Leadership Team to Accelerate Growth in Marketing Analytics

Appoints IBM/Coremetrics Veterans Caroline Waterson and Bill DeLauro

SAN FRANCISCO, CA -- (Marketwire) -- 12/17/12 -- PivotLink, the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS), today announced the appointment of two Cloud marketing software veterans to drive the company's next stage of growth. Caroline Waterson joins PivotLink as vice president of Field Marketing and Bill DeLauro joins as vice president of Operations.

"PivotLink's market-leading analytic solutions allow marketing professionals to understand consumer preferences and behavior across channels and drive meaningful engagement along their path-to-purchase," said Bruce Armstrong, president and CEO, PivotLink. "Welcoming Caroline and Bill to the team caps a tremendous year of customer and partner wins and validation for our new solutions -- all signs that PivotLink is extremely well positioned to capitalize on this market opportunity in 2013."

With over 25 years of experience delivering global field and digital marketing strategies for SaaS and enterprise software companies, Caroline Waterson understands what it takes to deliver revenue. As vice president of field marketing at PivotLink, Waterson is responsible for driving PivotLink's growth by helping retail marketers understand their customers and how to market to them effectively. Waterson most recently led global campaigns and digital best practices for IBM's enterprise marketing management division following IBM's acquisition of digital marketing optimization leader Coremetrics. Waterson previously held senior marketing positions at technology leaders such as Postini (acquired by Google), Borland, Business Objects (acquired by SAP) and Sybase. Waterson reports to chief revenue officer Jeff Schmidt.

Waterson added, "I have three passions: marketing, PivotLink's success and high-performance sports cars like the Aston Martin DB9. It's an adrenaline rush to market a marketing application to marketers knowing we're demonstrating best practices."

Bill DeLauro brings nearly 20 years of technology service delivery expertise to his role as vice president of Operations at PivotLink, where he focuses on innovations that distinguish PivotLink's market-leading SaaS offering. DeLauro most recently lead the Global SaaS Operations & Infrastructure for IBM's enterprise marketing management division, where he managed a three petabyte Private Cloud, deployed its first SaaS applications in China, and launched seven cloud data center offerings. Bill was previously vice president of Operations at Coremetrics, achieving an outstanding service delivery record and award-winning customer satisfaction based on high availability and reliability. Bill previously held senior management and executive roles at companies such as Borg Warner, Loomis, Activant Solutions (now Epicor Software). He has also served his country with a distinguished service record, including many years as an Airborne, Combat Arms officer.

DeLauro added, "I'm very excited to join such a great company and lend my SaaS experience to enhance the superior performance and scalability customers attribute to PivotLink."

About PivotLink Corporation

PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink's on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and on Facebook at www.facebook.com/PivotLink.

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:

Joanna Rustin
PivotLink
415-544-5222
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...