Welcome!

Artificial Intelligence Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Kevin Benedict, Elizabeth White

Blog Feed Post

2012 Was the Year WordPress Grew Up

WordPress CommunityAs I ponder this last year one thing stands out more than anything else. The year of 2012 will be know as the year WordPress grew up.

WordPress didn’t just become a big kid, it became a major player in the world of website design. This realization makes me incredibly exited to see what the year of 2013 will bring for the entire WordPress community.

If you’re not personally drinking the WordPress kool-aid already, you might be thinking I’m just pushing what I know and sell. Not true. There have been measurable changes within our community and with the way the world views WordPress and the community that supports it.

Ten Signs That 2012 Was the Year of WordPress

1. WordPress now rules 17% of the internet.

At PressNomics the WordPress folks dropped the data nugget of 17%.  They didn’t just mention it once, but a number of times. Why? Because 17% is impressive and it is a huge jump from the 11% of websites that WordPress ran in 2011. The fact that WordPress is used by 17% of the top websites (yes not just blogs) shows that is a powerful force. The numbers show substantial growth and it shows the software is capable of being so much more than a simple blog.

2. Big brands not only acknowledge WordPress, they are all starting to actively use WordPress.

Noteworthy brands and large corporations are now using WordPress for everything from blogs or full blown websites. From ESPN and SAP to CNN and Ford, organizations of every size are realizing that WordPress is powerful. We personally launched a WordPress website for Michigan State University and we know they have more planned in the future.

3. Matt Mullenweg was just named 30 Under 30 by Forbes magazine.

As the founding developer of WordPress, you might not be overly impressed. But when you realize Matt was just a pup at the time of WordPress’ creation, it makes the award and article exceptionally cool. Automattic’s sites reach over half a billion people every month, which make it one of the largest websites with the smallest team in the world. Yep, I thought that was pretty slick and obviously Forbes did too.

4. Premium plugins are growing by leaps and bounds.

When I first starting using WordPress the idea of paying for a plugin was unimaginable. Now my favorite plugins are almost all premium plugins. I think they are worth their weight in gold and I’d pay a lot more for the plugin than I did. I don’t just search for free plugins, I now search for both free and premium at the same time and I don’t even realize I’m doing it.

5. Premium themes are an ecosystem unto themselves.

The market of premium WordPress themes has grown exponentially. Theme developers (us included) are coming out of the woodwork because they realize WordPress.org software users will pay good money for premium themes and support.  I was slow to accept the idea of us developing themes for sale, but I’m glad I did because the decision was very good for our company and our revenue stream.

Newer WordPress users understand the value of an actual purchase and the danger of simply snatching up a free theme. If you’re blogging about your dog, free themes are fine. If you’re setting up your company website, premium themes are the only way to go.

6. Frameworks are no longer an option; they’ve become a high demand item.

We jumped on the Genesis Framework quickly and at first I had to argue with people and spend ten minutes explaining why we used it for developing custom WordPress themes. Now people come to me with Genesis in mind and they are only looking at Genesis developers. That is powerful swift in mindset and that tells me a lot about the future of WordPress.

7. e-Commerce in WordPress is becoming more and more mainstream.

When I first found my way to WordPress, e-commerce was a mess. After trying an e-commerce plugin on one insane website build, I ran from it at every possible opportunity. I refused to work with anything that merged WordPress and e-commerce.

Then came along WooCommerce and I saw a different world. WooCommerce and all it’s extensions (aka premium plugins) changed my mind. WooThemes knows the value of this plugin and they are “doubling down” on development. After using it for months myself, I no longer fear e-commerce. Instead I look forward to what Adii and his team will pump out with their major upgrade in January.

8. WordPress specific hosting is growing in popularity.

Folks like WP-Engine are pushing their wears on WordPress users and the oodles of consulting companies that work with WordPress. They are creating offerings that make it easy to jump into WordPress and grow with it over time.

Other hosting companies are making sure WordPress is not just part of their offering, but a priority. From Rackspace to Firehost, hosting companies know their survival requires a strong WordPress presence.

9. WordPress events are maturing and conferences are going beyond WordCamp.

This fall marked the dawn of PressNomics, which was a conference dedicated to the business side of the WordPress community. Custom developers, theme shops, plugin developers, security firms, and hosting companies all gathered to converse, learn, and mingle. I traveled across the country to attend this event and I’ll go every year if my schedule allows.

The conference was a reminder that we are an ecosystem and a hub of ingenuity, heart, and revenue generation all wrapped up into one.  It was a reminder that WordPress isn’t about a college kid coding in his mom’s basement. It is a world where geeks are cool, they make six figure plus incomes, and they buy really cool WordPress tattoos to show off their passion.

10. Propsects no longer come to me with “I think WordPress is a possible solution”, they come to me saying “I must have WordPress as my solution”.

That may seem trivial, but looking back at 2012 I realize it was a major shift that occurred sometime over the summer months. People I talked to were considering WordPress and I would do my best to firm up the idea that WordPress was the answer. People now already know that WordPress is the only acceptable solution and they’re just vetting out the developers to make sure they grab the best one possible.

WordPress is the King of OpenSource

I’ve always been open with the fact that I founded Web Savvy Marketing with the plan to support both Joomla and WordPress. I quickly (thank the Lord) realized WordPress was the right path and I dumped Joomla. I’m so thankful I did and the year of 2012 only solidified this decision.

All kidding aside, Web Savvy Marketing’s bookings are up about 90% from 2011. I no longer wonder where the next client will come from and if we’ll be able to make payroll. Instead I wonder if I need to hire more people or if I should hand a prospect off to another WordPress developer because we’re booked solid.

Why are we booked solid? Well it isn’t because I’m the queen of the sales pitch or because we’re the best WordPress developers on the planet. Far from it actually. It is because we jumped on the WordPress bandwagon early and we hitched a ride on Genesis along the way.  We saw the future and we knew the path of WordPress was the only acceptable route for our company.

This has been an amazing year for us and I can attribute it all to WordPress. I close this year with a grateful heart and excitement for the new one about to arrive.

Read the original blog entry...

More Stories By Rebecca Gill

Founder and President of Web Savvy Marketing, a Michigan based internet marketing firm that specializes in website design, organic SEO, social media marketing, and WordPress consulting.

@ThingsExpo Stories
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...