|By Rebecca Gill||
|December 20, 2012 03:33 PM EST||
As I ponder this last year one thing stands out more than anything else. The year of 2012 will be know as the year WordPress grew up.
WordPress didn’t just become a big kid, it became a major player in the world of website design. This realization makes me incredibly exited to see what the year of 2013 will bring for the entire WordPress community.
If you’re not personally drinking the WordPress kool-aid already, you might be thinking I’m just pushing what I know and sell. Not true. There have been measurable changes within our community and with the way the world views WordPress and the community that supports it.
Ten Signs That 2012 Was the Year of WordPress
1. WordPress now rules 17% of the internet.
At PressNomics the WordPress folks dropped the data nugget of 17%. They didn’t just mention it once, but a number of times. Why? Because 17% is impressive and it is a huge jump from the 11% of websites that WordPress ran in 2011. The fact that WordPress is used by 17% of the top websites (yes not just blogs) shows that is a powerful force. The numbers show substantial growth and it shows the software is capable of being so much more than a simple blog.
2. Big brands not only acknowledge WordPress, they are all starting to actively use WordPress.
Noteworthy brands and large corporations are now using WordPress for everything from blogs or full blown websites. From ESPN and SAP to CNN and Ford, organizations of every size are realizing that WordPress is powerful. We personally launched a WordPress website for Michigan State University and we know they have more planned in the future.
3. Matt Mullenweg was just named 30 Under 30 by Forbes magazine.
As the founding developer of WordPress, you might not be overly impressed. But when you realize Matt was just a pup at the time of WordPress’ creation, it makes the award and article exceptionally cool. Automattic’s sites reach over half a billion people every month, which make it one of the largest websites with the smallest team in the world. Yep, I thought that was pretty slick and obviously Forbes did too.
4. Premium plugins are growing by leaps and bounds.
When I first starting using WordPress the idea of paying for a plugin was unimaginable. Now my favorite plugins are almost all premium plugins. I think they are worth their weight in gold and I’d pay a lot more for the plugin than I did. I don’t just search for free plugins, I now search for both free and premium at the same time and I don’t even realize I’m doing it.
5. Premium themes are an ecosystem unto themselves.
The market of premium WordPress themes has grown exponentially. Theme developers (us included) are coming out of the woodwork because they realize WordPress.org software users will pay good money for premium themes and support. I was slow to accept the idea of us developing themes for sale, but I’m glad I did because the decision was very good for our company and our revenue stream.
Newer WordPress users understand the value of an actual purchase and the danger of simply snatching up a free theme. If you’re blogging about your dog, free themes are fine. If you’re setting up your company website, premium themes are the only way to go.
6. Frameworks are no longer an option; they’ve become a high demand item.
We jumped on the Genesis Framework quickly and at first I had to argue with people and spend ten minutes explaining why we used it for developing custom WordPress themes. Now people come to me with Genesis in mind and they are only looking at Genesis developers. That is powerful swift in mindset and that tells me a lot about the future of WordPress.
7. e-Commerce in WordPress is becoming more and more mainstream.
When I first found my way to WordPress, e-commerce was a mess. After trying an e-commerce plugin on one insane website build, I ran from it at every possible opportunity. I refused to work with anything that merged WordPress and e-commerce.
Then came along WooCommerce and I saw a different world. WooCommerce and all it’s extensions (aka premium plugins) changed my mind. WooThemes knows the value of this plugin and they are “doubling down” on development. After using it for months myself, I no longer fear e-commerce. Instead I look forward to what Adii and his team will pump out with their major upgrade in January.
8. WordPress specific hosting is growing in popularity.
Folks like WP-Engine are pushing their wears on WordPress users and the oodles of consulting companies that work with WordPress. They are creating offerings that make it easy to jump into WordPress and grow with it over time.
Other hosting companies are making sure WordPress is not just part of their offering, but a priority. From Rackspace to Firehost, hosting companies know their survival requires a strong WordPress presence.
9. WordPress events are maturing and conferences are going beyond WordCamp.
This fall marked the dawn of PressNomics, which was a conference dedicated to the business side of the WordPress community. Custom developers, theme shops, plugin developers, security firms, and hosting companies all gathered to converse, learn, and mingle. I traveled across the country to attend this event and I’ll go every year if my schedule allows.
The conference was a reminder that we are an ecosystem and a hub of ingenuity, heart, and revenue generation all wrapped up into one. It was a reminder that WordPress isn’t about a college kid coding in his mom’s basement. It is a world where geeks are cool, they make six figure plus incomes, and they buy really cool WordPress tattoos to show off their passion.
10. Propsects no longer come to me with “I think WordPress is a possible solution”, they come to me saying “I must have WordPress as my solution”.
That may seem trivial, but looking back at 2012 I realize it was a major shift that occurred sometime over the summer months. People I talked to were considering WordPress and I would do my best to firm up the idea that WordPress was the answer. People now already know that WordPress is the only acceptable solution and they’re just vetting out the developers to make sure they grab the best one possible.
WordPress is the King of OpenSource
I’ve always been open with the fact that I founded Web Savvy Marketing with the plan to support both Joomla and WordPress. I quickly (thank the Lord) realized WordPress was the right path and I dumped Joomla. I’m so thankful I did and the year of 2012 only solidified this decision.
All kidding aside, Web Savvy Marketing’s bookings are up about 90% from 2011. I no longer wonder where the next client will come from and if we’ll be able to make payroll. Instead I wonder if I need to hire more people or if I should hand a prospect off to another WordPress developer because we’re booked solid.
Why are we booked solid? Well it isn’t because I’m the queen of the sales pitch or because we’re the best WordPress developers on the planet. Far from it actually. It is because we jumped on the WordPress bandwagon early and we hitched a ride on Genesis along the way. We saw the future and we knew the path of WordPress was the only acceptable route for our company.
This has been an amazing year for us and I can attribute it all to WordPress. I close this year with a grateful heart and excitement for the new one about to arrive.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Sep. 1, 2015 09:45 AM EDT Reads: 240
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Sep. 1, 2015 09:00 AM EDT
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Sep. 1, 2015 08:00 AM EDT
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 1, 2015 08:00 AM EDT Reads: 169
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 1, 2015 08:00 AM EDT Reads: 148
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 466
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 376
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Aug. 31, 2015 07:00 PM EDT
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Aug. 31, 2015 06:00 PM EDT Reads: 248
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Aug. 31, 2015 02:30 PM EDT Reads: 469
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 31, 2015 02:30 PM EDT Reads: 425
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 31, 2015 11:30 AM EDT Reads: 901
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Aug. 31, 2015 10:30 AM EDT Reads: 670
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Aug. 31, 2015 10:15 AM EDT Reads: 316
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Aug. 31, 2015 09:30 AM EDT Reads: 128
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 31, 2015 04:00 AM EDT Reads: 432
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Aug. 28, 2015 07:45 PM EDT Reads: 224
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 200
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 562
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 492