|By PR Newswire||
|January 7, 2013 09:30 AM EST||
LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- Today at the International Consumer Electronics Show (CES), Texas Instruments (TI) (NASDAQ: TXN) DLP® Products, to carry on TI's longstanding commitment to the automotive industry, has revealed its latest vision for the future of in-car/vehicle infotainment with groundbreaking augmented reality (AR) head-up displays (HUD), digital dashboards, and center console systems enabled by TI DLP technology. These next-generation systems from TI mark TI DLP's first official entry into the automotive industry, and represent a notable shift forward with regards to higher resolution and brightness, expanded field of view, tactile feedback, distraction-reduced functionality, and interior design flexibility that breaks the design barriers of existing technology. Together with a number of automotive suppliers and manufacturers, TI will be demoing some of the new-era systems across the show floor during CES 2013 to offer a glimpse of what drivers and passengers can possibly experience in their cars in as little as a few years.
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Further supporting TI DLP's expansion into the automotive space, Strategy Analytics noted in its automotive electronics report* that through 2018, "High growth application areas (with unit CAAGRs in excess of 50%) include: Pure electric vehicles, head-up displays, drowsiness detection, front LED lighting, stop/start, lane departure warning, and blind spot monitoring."
"DLP technology has long been known as a leader in digital image quality and intelligent display capabilities across a variety of products and applications," said Kent Novak, senior vice president and general manager, Texas Instruments DLP Products. "For us, the world of in-vehicle infotainment, especially augmented reality head-up displays in the near future, can benefit greatly from what we can do with DLP technology, combined with TI's proven automotive processors, sensors and other products. With our partners, we're delivering the same connected, immersive experiences that consumers expect from smartphones, tablets, gaming systems, and more into the cabins of modern cars and vehicles, but in a less distracting and more usable way."
With the unique micromirror structure of DLP technology, TI has been able to develop a compact HUD system with higher brightness and clarity amid driving conditions, a much wider field of view and increased color reproduction over other display types. Software-based augmented reality elements, such as navigational indicators, real-time landmark details, or safety warnings, can be shown in relation to real-world objects in view to help keep the driver focused on the road ahead. Additionally, the size of the HUD image can also be adjusted and positioned on the windshield to best match the line of vision depending on their seating position, and thus improve the driver's ability to stay focused and alert.
For console and dashboard displays, the speed and accuracy of DLP technology, combined with infrared cameras and other TI components, such as the new "Jacinto 6" processor, allow for multipoint, touchscreen interactivity across the entire surface of the console, scalability to any size and shape, including curves, and true tactile comfort and familiarity via integration of physical dials and buttons. Additionally, full-color, high resolution video, animations, and static images to indicate vehicle information, navigation, in-car entertainment, and HVAC controls can be shown simultaneously and even repositioned to best suit the driver and passengers. Additional TI sensors can determine whether it is the driver's or a passenger's hands approaching the console and adjust the images and available functions accordingly for safety.
All DLP-powered HUD, dashboard, and console setups will be able to display content from whatever software programs and formats that manufacturers may choose, whether proprietary or 3rd party commercial/open source.
To experience all of these automotive displays firsthand, along with other new and upcoming products and advancements made possible with TI DLP technology, be sure to check us out at the following CES 2013 events, and visit our partners' exhibits throughout the show floor:
- Pepcom's Digital Experience! – Mon. January 7th, 7pm PT
- Texas Instruments DLP demo suite (please email [email protected] to set up meeting) – Tue. January 8th through Fri. January 11th
To access the latest news, videos, images and other digital content from TI DLP during CES, please visit our online press page at DLP.com/CES2013. You can also follow us on Twitter at @TI_DLP, and on YouTube at YouTube.com/DLPTechnology. For the latest on other applications for DLP technology overall, please visit DLP.com.
Not attending CES? Stay connected with TI:
*From Strategy Analytics' August 2011 report "Automotive Electronics system Demand Forecast 2009 to 2018," page 4
About Texas Instruments DLP Products
Since 1996, Texas Instruments' award-winning DLP technology has powered the world's top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP's intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP's technology spans movie theaters (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP.
About Innovation at TI
For more than 80 years, TI has been at the forefront of technical innovation, enabling customers to differentiate products with higher integration, faster speeds and lower power. Today, we are engineering the future with advances in energy harvesting, power management, cloud computing, safety and security, health technology, and more. Learn more about how TI's Analog and Embedded Processing products are improving how we live, work and play, today and well into the future, at www.ti.com/innovation.
About Texas Instruments
Texas Instruments semiconductor innovations help 90,000 customers unlock the possibilities of the world as it could be – smarter, safer, greener, healthier and more fun. Our commitment to building a better future is ingrained in everything we do – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. This is just the beginning of our story. Learn more at http://www.ti.com.
Texas Instruments DLP's CES 2013 press page
SOURCE Texas Instruments DLP
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