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Glazer's, Inc. Selects Vistaar to Manage Beverage Alcohol Distribution Pricing

Vistaar Expands Pricing Software Leadership Position in the Beverage Alcohol Industry With Addition of Leading Distribution Company

PARSIPPANY, NJ -- (Marketwire) -- 01/09/13 -- Vistaar Technologies, Inc., a leading provider of price management solutions, today announced that Glazer's, Inc. has selected the company's Distributor Price Management solution to optimize retail beverage alcohol pricing throughout its organization. Glazer's is one of the country's largest privately held companies and one of the nation's largest distributors of wine, spirits and malt beverage products, operating in 14 states and the Caribbean.

"We evaluated a number of the traditional packaged software solutions for pricing, and Vistaar had the best fit for our industry-specific pricing requirement and showed a deep understanding of our business environment," said Rob Swartz, Glazer's executive vice president and chief operating officer. "Glazer's is making a significant investment to drive efficiencies and to enhance our ability to collaborate with suppliers and customers. Ultimately, the investment in Vistaar's pricing solution will improve our pricing execution and will complement and extend our SAP ERP system."

The Vistaar pricing platform is configurable to meet the requirements of a broad range of industries to deliver company-specific pricing strategies. Distributor Price Management is specifically designed to address the needs of the beverage alcohol industry, providing visibility across the complex three-tier beverage alcohol distribution network and supporting unique state regulations that govern the distribution and sale of alcoholic beverages. The solution combines price and promotion optimization with a mechanism for implementing pricing strategies into the market in a single platform. The Vistaar deployment approach establishes the foundational pricing infrastructure and delivers short-term measurable business benefits needed to grow the business over time.

"We are pleased to expand our pricing software leadership position in the beverage alcohol market by adding a distribution leader such as Glazer's," stated Paul Greifenberger, senior vice president of sales at Vistaar. "Optimal pricing for beverage alcohol requires flawless integration of analytics and execution on a highly configurable and scalable platform that can manage the high data volumes in the distribution industry. Our extensive experience with beverage alcohol market leaders has enabled us to develop and continually improve a robust price and promotion solution designed to meet the unique industry challenges of both suppliers and distributors. We look forward to working with another world-class beverage alcohol company such as Glazer's as they seek to improve their ability to execute pricing in the market."

About Glazer's, Inc.
Glazer's, one of the country's largest privately held companies, currently operates in 14 states and the Caribbean, and is one of the nation's largest distributors of wine, spirits and malt beverage products. The company has operations in Alabama, Arizona, Arkansas, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Ohio, Oklahoma, Tennessee, and Texas. The third-generation family business was founded in Dallas in 1933. For more information, please visit www.glazers.com.

Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. For more information, visit our website (www.vistaar.com) or contact us at +1-973-581-6300.

Press Contact:
Erin Hatfield
DPR Group, Inc.
(919) 896-7826
Email Contact

Company Contact:
Timothy Andreae
Vistaar Technologies, Inc.
(617) 467-4839
Email Contact

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