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SAP® Business Suite Powered by SAP HANA® Reinvents the Real-Time Enterprise

SAP Launches SAP® Business Suite Powered by SAP HANA® for Real-Time Transactions and Analytics on a Single In-Memory Platform

FRANKFURT, Germany, NEW YORK and PALO ALTO, Calif., Jan. 10, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the availability of SAP® Business Suite powered by SAP HANA®, a new option for SAP Business Suite customers. SAP is now the only provider of an integrated family of business applications that captures and analyzes transactional data in real time on a single in-memory platform. SAP Business Suite powered by SAP HANA empowers customers to run their business in real time within the window of opportunity to transact, analyze and predict instantly and proactively in an unpredictable world. This gives companies the unprecedented ability to translate real-time insights to action immediately while removing the complexity of redundant data and systems. This breakthrough innovation is designed to deliver new business value across end-to-end business processes and will fundamentally change the way companies do business and interact with each other. A broad variety of business scenarios — including marketing analysis, financial close, receivables management, material resource planning, as well as consumer and social sentiment analysis — and the most used operational reporting and analytics have been specifically optimized to deliver the highest value to customers.

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SAP Business Suite powered by SAP HANA redefines speed and innovation for businesses and opens up a whole new world of growth opportunities. Customers now can manage all mission-critical business processes in real time such as planning, execution, reporting and analysis by using the same relevant live data. The new real-time SAP Business Suite provides an open environment allowing operational analytics and reporting on live data. SAP has developed a non-disruptive service pack to get the new SAP Business Suite benefit, and also if customers choose to migrate their database to the SAP HANA platform, SAP has made rapid deployment solutions available for fast implementation.

"In 2010, our founder and chairman of the SAP Supervisory Board, Dr. Hasso Plattner, laid out a bold vision that SAP HANA will be at the heart of SAP's intellectual renewal and that it would transform both existing and new applications. We have delivered consistently on this vision over the last two years, and today marks a major milestone in that commitment as we now enable SAP Business Suite to benefit from the power of SAP HANA," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology and Innovation. "Now the software at the heart of thousands of the world's best-run companies can work and think as fast as our imagination. We can now eliminate the traditional trade-offs between cost and performance and reinvent real-time business while dramatically simplifying our customers' landscapes, together with a strong open ecosystem of partners.  And SAP Business Suite continues to fully support and optimize for all major databases in the industry, further demonstrating our commitment to openness and innovation without disruption."

With this modern platform, SAP helps companies to transform their entire business in real time with minimal disruption for smarter business innovations, faster business processes and simpler business interactions.

Smarter Business Innovations
Customers can now rethink their business models and processes with intelligence embedded in transactions.

"We are extremely enthusiastic about SAP ERP now being powered by SAP HANA as this move will be a game-changer for John Deere," said Derek Dyer, director, Global SAP Services, Deere and Company. "After a successful initial experience, we quickly made the decision to adopt SAP HANA as a platform of choice for many of our existing and future applications. We consider this major innovation from SAP as a new way to manage our business by revolutionizing the way we introduce new products and services to the market, drive critical processes for us such as materials requirement planning in real time and even explore a new world where predictive maintenance now becomes possible."

Faster Business Processes
With SAP Business Suite powered by SAP HANA, businesses can accelerate their core businesses dramatically and evolve toward real-time scenarios.

"With the ever-increasing pace of business and ever shorter decision cycles, there is a growing need to reduce the time needed to capture, analyze and act on information," said Henry Morris, senior vice president for IDC's Worldwide Software, Services, Big Data as well as Sales and Marketing Executive Advisory research groups. "SAP Business Suite running on SAP HANA is a response to this need. By combining both transaction processing and analytics on a single platform, SAP HANA supports a blended system of record and of decisions. The integration of transaction management with real-time decision management eliminates the delays and inefficiencies inherent in parallel operational and business intelligence systems. This enables employees to make better tactical, operational and strategic decisions based on relevant, granular, up-to-the-moment data."

Simpler Business Interactions
Today, people expect consumer-grade user experiences and the power to translate their live insight into immediate action. SAP Business Suite will simplify business interactions on real-time information.

"The goal for Ferrero in the next five years is to double the total turnover in non-European countries and SAP will be a key part of the success for us," said Enzo Bertolini, CIO, Ferrero Group. "The first impression of SAP ERP powered by SAP HANA is that we can obtain significant improvement in terms of speed and usability by working with real-time information. We expect clear benefits in trade promotions and supply chain with better simulation and faster planning. The future we imagine is combining mobility with big data to transform the way we make decisions and manage our processes."

Open Choice and Full Support to Customers
SAP remains committed to support its customers' choice of database technologies and vendors. SAP will continue to provide innovation for all databases supported and work with its database partners to support these innovations, which may include in-memory optimizations.

For those customers that choose to migrate to SAP HANA, SAP is providing a comprehensive set of services, rapid-deployment solutions, as well as trained implementation consultants from its large ecosystem of partners. A special rapid-deployment solution, planned to be released in the first quarter of 2013, will be designed for customers to go live in less than six months and will offer a complete package of preconfigured software, implementation services, content and end user enablement for a fixed price and scope. To further accelerate adoption, SAP used feedback from SAP user groups and customers and tuned its pricing model to be similar to how customers currently purchase databases. The pricing model will be based on the percentage of application value and is extremely competitive to market alternatives.

These innovations are also being planned for SAP® Business All-in-One solutions, thus enabling companies of all sizes to benefit from SAP HANA. Together with SAP Business Suite applications powered by SAP HANA, these solutions will open up new sales, service and business opportunities to the entire partner ecosystem.

To read what partners have to say about today's announcement, see "Quote Sheet: SAP Business Suite Powered by SAP HANA." For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.  Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Samantha Finnegan, +1 (415) 377-0475, [email protected], PST
Jim Dever, +1 (610) 661-2161, [email protected], EST
Christoph Liedtke, +49 6227 750383, [email protected], CET
Claudia Cortes, +1 (305) 476-4461, [email protected], GMT+7
SAP Press Office, +49 6227 7-46315, CET; +1 610 661-3200, EST; [email protected]

SOURCE SAP AG

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