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Rainmaker Systems Appoints Mallorie Burak Chief Financial Officer

Incoming CFO to Join CEO Donald J. Massaro in Today's Investor Conference Call to Introduce Newly Appointed Leadership

CAMPBELL, CA -- (Marketwire) -- 01/17/13 -- Rainmaker Systems, Inc. (NASDAQ: RMKR), a leading global e-Commerce software company that helps multi-national companies address the B2B market by maximizing sales revenue for their products and services, announced today that it has appointed Mallorie Burak as the company's Chief Financial Officer, effective January 24, 2013.

Ms. Burak will be responsible for all of the company's finance operations, which will be migrated to Rainmaker's Silicon Valley headquarters in Campbell, CA. Ms. Burak will succeed Timothy Burns, who is assisting with the finance migration from his office at the company's Austin, Texas, facility. Upon the completion of the transition, Mr. Burns intends to leave the company to pursue other interests in the Austin area.

"Mallorie Burak is a highly capable and strategic CFO," said Rainmaker Chief Executive Officer Donald J. Massaro, who joined the company last month. "She will be central to a new executive team that is launching a comprehensive 2013 initiative designed to convert Rainmaker's technology leadership into market leadership. Our immediate goal is to quickly enable Rainmaker to leverage our Grow Commerce platform's extensive scale and achieve strong, sustainable growth and profitability. Our first action to pave the way for this initiative is to migrate finance operations currently residing in our Austin, Texas facility and bring them under one roof at corporate headquarters in Silicon Valley. We are especially grateful to Mallorie's Austin-based predecessor, Tim Burns, for helping to manage this transition. Tim has served admirably in a number of executive management roles at Rainmaker. We appreciate Tim's contributions and commitment during his tenure at Rainmaker, and we wish him well in his future endeavors."

"I am extremely energized to join my longtime mentor Don Massaro and the extraordinary team he is bringing together at Rainmaker Systems," Ms. Burak said. "We are committed to a long-term strategy and financial plan necessary to achieve rapid growth, high gross margins, sustainable profitability and a strong balance sheet -- which all translate into greater performance for shareholders."

With more than two decades of financial management, strategic insight and profitable growth experience, Ms. Burak officially assumes her duties on January 24. She will join Rainmaker from Foodlink, where she was Chief Financial Officer. Ms. Burak has worked with companies ranging from start-ups, to Fortune 500 global leaders. Under her leadership as Principal Financial Officer at Southwall Technologies, the company returned to profitability and strengthened its balance sheet significantly, enabling investment in new growth opportunities and global expansion. Before joining Southwall, she was Finance Director for the Communications Global Business Unit at Oracle Corporation. Prior to Oracle, Ms. Burak served as Director of Revenue at Portal Software (acquired by Oracle). She has also held various financial management positions with Silicon Valley companies, including Hewlett Packard, TrueSAN Networks, and Zilog.

Ms. Burak holds an MBA and B.S. in Business Administration from San Jose State University.

Investor Conference Call Today

Rainmaker Systems has scheduled an investor conference call to introduce newly appointed Chief Executive Officer Donald J. Massaro and incoming Chief Financial Officer Mallorie Burak. The investor call is scheduled for 1:30 p.m. Pacific Standard Time (4:30 p.m. EST) Thursday, January 17, 2013.

What: Rainmaker Investor Call to Introduce Newly Appointed CEO Donald J. Massaro and incoming CFO Mallorie Burak

When: Thursday, January 17, 2013, at 1:30 p.m. Pacific Standard Time (4:30 p.m. EST)

Webcast: A live and archived webcast of the conference call can be accessed from the investors section of Rainmaker's website at

Dial In: To access the live call, dial 1 866-696-5910 and request the "Rainmaker" call. Passcode 5253422.

Replay: An audio replay of the conference call can be accessed at 1 800-408-3053. The replay will be available starting two hours after the call and remain in effect for one week. The required pass code is 4544079.

For more information on Rainmaker products and solutions, visit

About Rainmaker

Rainmaker is an e-Commerce software company that helps multi-national companies address the B2B market by maximizing sales revenue for their products and services. The Rainmaker e-Commerce platform can be enhanced with Rainmaker global customer assist agents to maximize revenue and customer satisfaction throughout the entire customer life cycle. For more information, visit or call 800-631-1545.

Robert Ferri Partners
Robert Ferri
415-575-1589 (direct)
Email Contact

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