Research and Markets (http://www.researchandmarkets.com/research/dn5zcr/why_european) has announced the addition of the "Why European Telcos Are Turning to the Cloud for an eHealth Strategy - Europe Telecom Insider / Vol. 5, No 1, Edition 1" report to their offering.

This Insider analyzes the eHealth market opportunities, focusing in particular on cloud computing, and discusses how telecom operators can monetize the healthcare industry's demand for advanced ICT services. We discuss why it is important for telcos to have a healthcare strategy. We talk about the various types of cloud computing services for healthcare telcos can offer and discuss the potential barriers to adoption that telcos have to address. Finally, we provide examples of other ICT services that can complement the deployment of cloud services for healthcare (or hCloud). The report concludes with three case studies: Orange's Flexible Computing Sante service, AT&T's Medical Imaging and Information Management service and MTS' Mobile Medicine project in Ukraine.

Executive Summary:

The healthcare industry should be of particular interest to telecom providers in Europe due to the size of the market and the prospective migration of the industry's IT infrastructure toward cloud-based solutions, according to a new report.

Why European Telcos Are Turning to the Cloud for an eHealth Strategy analyzes the eHealth market opportunities, focusing in particular on cloud computing, and how telecom operators can monetize the healthcare industry's demand for advanced ICT services. Pyramid Research discusses why it is important for telcos to have a healthcare strategy and how the Digital Agenda for Europe can facilitate the adoption of cloud services within the healthcare industry. The various types of cloud computing services for healthcare telcos can offer is discussed along with the potential barriers to adoption that telcos have to address. Finally, Pyramid provides examples of other ICT services that can complement the deployment of cloud services for healthcare (or hCloud).

"Telcos are well-positioned to capitalize on the growing demand for healthcare cloud services because they can offer the most comprehensive solutions, complementing cloud services with other ICT products such as medical monitoring or mobile health applications," says Pyramid Research Analyst, Dr. Ewa Romaniuk-Calkowska.

In addition, telcos can leverage their experience working with healthcare organizations and dealing with regulations and multiple compliance requirements. Pyramid Research believes that operators should tailor their cloud computing offers to the specific needs and requirements of their existing clients to quickly monetize the cloud opportunity. However, it is important to note that in the developed markets, healthcare organizations expect their service providers to deploy comprehensive and integrated systems that combine communication services for medical and administrative staff, she notes.

Key Topics Covered:

INTRODUCTION

WHY TELECOM PROVIDERS SHOULD CARE ABOUT EHEALTH STRATEGY

A. ICT opportunities in the EU healthcare ecosystem

B. How to deploy a cloud for healthcare

C. eHealth opportunities beyond the cloud

MARKET DETAIL

CASE STUDY: Orange's Flexible Computing Santé

CASE STUDY: AT&T's medical imaging and information management

CASE STUDY: MTS' Mobile Medicine

CONCLUSIONS

Companies Mentioned

- Orange

- AT&T

- MTS

- Telecom Italia

- Telefónica

For more information visit http://www.researchandmarkets.com/research/dn5zcr/why_european