|By RealWire News Distribution||
|January 23, 2013 06:58 PM EST||
Solving unpredictable video and data demand with 'elastic', surgical, cloud-based optimization platform
Mountain View, California, US, Wednesday, 23rd January 2013 - Skyfire, a leader in mobile video optimization and cloud solutions for mobility, today announced the launch of its enhanced video and data optimization platform for operators - Rocket Optimizer 3.0. In this release, Skyfire is offering four key new features, all contributing significantly to video and data optimization efficiency and end user experience.
As demand for mobile video soars, erratic surges in mobile data volume are a reality for operators. An 'elastic' approach is needed, where network capacity can expand and contract in line with active demand without adversely affecting the end user experience. Skyfire's Rocket Optimizer, which already provides operators with a 60% boost in bandwidth capacity across smartphones, tablets and PCs, is announcing the addition of these new features in Rocket Optimizer 3.0:
Measurement of bandwidth conditions in real time for every subscriber session on the operator network using Quality of Experience (QoE) Assurance, with instant and adaptive video optimization applied based on each individual user's real-time quality of experience.
A flexible, elastic CloudBurst Architecture that allows for instant expansion of optimization capacity to the carrier or public clouds
Enhanced optimization algorithms for the MP4 and H.264 video standards
CloudCache - a cloud-based caching solution that brings significant reductions in operator server, peering and IP transit costs
"Snowballing mobile video usage and unpredictable traffic patterns are wreaking havoc in operator networks," said Jeff Glueck, CEO of Skyfire. "Given the predictable rise in mobile video, but the unpredictability of its usage patterns, cloud-based optimization represents the ideal solution to meet mobile video demand and the optimization of the subscriber experience. With Rocket Optimizer 3.0, we are helping operators scale their networks to meet mobile video traffic demand and ensure that optimized video delivery is smoother and higher quality than ever before."
Real-time Quality of Experience (QoE) Assurance: For the first time, wireless operators can measure and instantly manage session-level quality of experience, without the need to deploy an in-line appliance or RAN probe. Skyfire software can now measure bandwidth conditions in real time for all subscriber sessions on a network, and detect when a user on a poor connection is trying to stream high-quality video that will likely result in a frustrating experience. This measurement can now automatically invoke Skyfire's cloud-based Rocket Optimizer cluster to adapt that video to fit existing capacity - taking into account RF, backhaul and spectrum bottlenecks. The end result is an insurance policy that ensures better QoE for users on crowded towers, inside buildings or at the edge of cells, as well as a solution that can "rescue" users from frustrating stalls, long video start times, and other annoyances.
CloudBurst Architecture: Rocket Optimizer 3.0 is a virtualized platform compatible with carrier cloud initiatives, and now allows operators to instantly expand optimization capacity to handle planned or unplanned spikes in network traffic. Additional optimization can be turned up in seconds as needed in the cloud - whether the carrier's cloud or public clouds like Amazon EC2 - doubling or tripling capacity with the touch of a button. Only Skyfire's flexible CloudBurst architecture allows for dynamic bandwidth elasticity that can stretch to sustain quality service delivery.
MP4 and H.264 Optimization: Skyfire, who pioneered the real-time optimization of MP4 video, the most prevalent standard for video delivery, also includes its third-generation algorithm in Rocket Optimizer 3.0 to bring a 30% lower bitrate to MP4 and H.264 video traffic, with zero degradation in viewing quality versus that achieved by the previous version of Rocket Optimizer. As smartphones and tablets ship with higher-resolution screens, and HD video becomes more prevalent, Skyfire has responded by ensuring that optimized video delivery is more smooth and higher quality than ever before.
CloudCache: Rocket Optimizer 3.0 also adds the ability to transparently cache video and large images in the cloud the very first time they are optimized, which reduces the number of servers required in the cloud or data center, as well as an operator's peering and IP transit costs. CloudCache pools available storage across Rocket Optimizer servers providing a multi-terabyte cache with zero incremental hardware cost. Rocket Optimizer's policy engine provides wireless operators with total flexibility to set their caching policies to provide maximum benefit across their operations.
"What Skyfire is delivering with Rocket Optimizer 3.0 maps directly to the demands we are hearing from mobile operators to deliver mobile video Quality of Experience (QoE) with a solution that scales rapidly and cost effectively, manages unpredictable peaks, and increases video delivery to multiple devices without requiring additional network capacity", noted Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities at Strategy Analytics. She added "This year mobile operators are extremely focused on improving QoE to reduce churn, improve customer satisfaction and monetize video traffic. As operators move to cloud-based virtualized network solutions, Skyfire meets both their customer-facing and network requirements."
- Ends -
Skyfire is dedicated to leveraging the power of cloud computing to radically improve the mobile Internet experience for both operators and their consumers. Skyfire's innovative, next-generation carrier cloud approach to mobile video and data optimization provides wireless operators with huge cost savings, elastic capacity, and the ability to surgically enhance quality of experience on a per-stream level. The company has also introduced the first mobile browser extension platform to enable robust contextual & social browsing, as well as enhanced monetization opportunities for operators. The company currently counts 3 of the largest mobile operators in the world as customers for its Rocket Optimizer™ and Skyfire Horizon™ solutions.
Skyfire has honed its video & data optimization and mobile monetization capabilities through a variety of top-selling consumer applications, which have more than 20 million worldwide downloads to date. Skyfire was founded in 2007, and in located in Mountain View, CA, in the heart of Silicon Valley. For more information, visit http://www.skyfire.com/, or follow Skyfire on Twitter at http://www.twitter.com/skyfire.
NOTE: Skyfire and Skyfire Rocket Optimizer™ are trademarks of Skyfire Labs, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.
Email: [email protected]
Tel: +1 650 980 2652
Rufus Jay / Lorna McLennan
Email: [email protected]
Tel: +44 (0)7760 322 050/+44 (0)7741 242 227
Email: [email protected]
Tel: +1 510 748 8200 ext. 217
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
May. 30, 2015 05:30 AM EDT Reads: 4,087
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
May. 30, 2015 04:30 AM EDT Reads: 5,548
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
May. 30, 2015 04:15 AM EDT Reads: 1,037
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
May. 30, 2015 03:30 AM EDT Reads: 5,399
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
May. 30, 2015 03:00 AM EDT Reads: 5,812
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
May. 30, 2015 02:00 AM EDT Reads: 6,192
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a business application to multiple users (multi-tenancy). Docker, a container technology, was used to ...
May. 30, 2015 01:00 AM EDT Reads: 2,015
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
May. 29, 2015 09:00 PM EDT Reads: 4,998
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connected devices. In her session at @ThingsExpo, Sarah Cooper, VP Business of Development at M2Mi, will d...
May. 29, 2015 04:27 PM EDT Reads: 557
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
May. 29, 2015 03:45 PM EDT Reads: 4,816
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, will describe how to revolutionize your architecture and...
May. 29, 2015 02:33 PM EDT Reads: 580
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
May. 29, 2015 02:00 PM EDT Reads: 6,450
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
May. 29, 2015 02:00 PM EDT Reads: 869
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
May. 29, 2015 01:15 PM EDT Reads: 2,151
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 29, 2015 01:00 PM EDT Reads: 6,942
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
May. 29, 2015 01:00 PM EDT Reads: 4,303
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 29, 2015 01:00 PM EDT Reads: 1,487
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud create greater value for the user? Why do connected features improve the overall experience? And why do...
May. 29, 2015 12:42 PM EDT Reads: 637
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
May. 29, 2015 12:30 PM EDT Reads: 842
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
May. 29, 2015 12:13 PM EDT Reads: 549