Welcome!

Artificial Intelligence Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, Zakia Bouachraoui

News Feed Item

Phizzle Powering Digital Marketing Campaigns for NBA's Golden State Warriors

SAN FRANCISCO, CA -- (Marketwire) -- 01/24/13 -- Phizzle, a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced a partnership with the NBA's Golden State Warriors to power robust and data-rich digital marketing campaigns designed to enhance the mobile experience for fans during the 2012-2013 NBA season.

Recognizing that mobile continues to emerge as one of the most influential channels in sports today, the Golden State Warriors are committed to providing their substantial base of fans with an integrated digital experience that deepens engagement opportunities through SMS, mobile web and real-time interaction. An early-adopter of digital technology, the Golden State Warriors look to not only deepen fan engagement at Oracle Arena before, during and after the games, but also during televised broadcasts and on the team's in-arena digital signage. By doing so, the Golden State Warriors are creating a valuable piece of digital inventory driving revenue and creating meaningful connections between the fans and their corporate partners.

The Golden State Warriors are currently providing the team's fans with the ability to receive instant news, updates, and special offers through SMS messages powered by Phizzle's platform. Whether at the game or watching at home, Phizzle's proprietary solution, Broadcaster iX™, produces real-time, interactive HD graphics enabling fans to be part of the action through fun and stimulating experiences such as Text-2-Vote instant polling, trivia opportunities, Text-2-Win promotions as well as Text-2-Screen elements through SMS messages, social media (tweets) and pictures displayed during the game.

Specifically, the Golden State Warriors are utilizing Phizzle's technology to deliver:

  • Warriors Insider Mobile Alerts - Primary SMS text campaign and 'mobile alerts' program
  • Warriors Insider Ticket Alerts - Ticket offer alerts via SMS text campaigns
  • Stephen Curry Autographed Jersey Contest - Promoted through SMS, Facebook and In-arena
  • Warriors Whiteout Ticket Giveaway - Promoted through SMS, Facebook and Twitter
  • Warriors vs. Miami Heat Ticket Giveaway - Cross-promoted between SMS and Twitter

"We are extremely fortunate to have this opportunity to be partnering with the Golden State Warriors. The organization is dedicated to providing a comprehensive digital marketing strategy to effectively increase participation and initiate one-to-one dialogue with their fan base," said Ben Davis, CEO of Phizzle. "With our technology, we're able to provide the Golden State Warriors an opportunity to measure fan behavior, habits and interests enabling the Golden State Warriors to deliver audiences targeted offers and messages."

About Golden State Warriors:
The Golden State Warriors organization, currently in its 67th year of operation, is a charter member of the National Basketball Association. Founded in 1946, the Warriors called the city of Philadelphia home for 16 memorable years before moving to the West Coast in 1962 to become the San Francisco Warriors and ultimately, in 1971, the Golden State Warriors when the team moved across the Bay to its current home in Oakland. The team's storied history includes three NBA Championships, six of the NBA's 50 Greatest Players and 21 members of Naismith Memorial Basketball Hall of Fame.
For more information on the Golden State Warriors, log on to www.warriors.com

About Phizzle
Phizzle, Inc. is a leading technology provider of advanced mobile marketing products and digital advertising solutions. Phizzle redefines how brands effectively use digital and mobile marketing tools to deliver revenue and results. Serving as a mobile channel for brands to navigate through the digital landscape, Phizzle enables clients and partners to deploy targeted mobile campaigns delivering real-time results and creates new inventory to drive sponsorship revenue.

For more information, please visit Phizzle at www.phizzle.com or call 1-877-PHIZZLE (744-9953). On Facebook, please visit www.facebook.com/phizzleinc and follow us on Twitter @phizzle

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts

Beth Trier
Phizzle
[email protected]
415-285-6147

Lisa Goodwin
Warriors
[email protected]
510-986-2253

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.