Welcome!

Artificial Intelligence Authors: Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Pat Romanski, Jason Bloomberg

Blog Feed Post

Enterprise Social – Ensuring Your Sales Team Stays Ahead of the Curve

social-media2McKinsey provides an excellent insight into how executives should approach the increasingly important world of social media.

In Six Social Media Skills Every Executive Needs (requires free registration) they describe how the transformational power of this trend can be harnessed through publishing compelling content for inspiring better team collaboration.

We will be profiling this trend in an ongoing blog series: Enterprise Social.

Social Selling – Leveraging Salesforce 2.0

McKinsey makes the point that tapping this technology ensures leaders stay ahead of the curve, and we can challenge the sales team first with this goal.

One of the most practical ways to describe the underlying technologies and how any organization might apply them this way is to look at Sales – Improvements here have obvious tangible benefits and it’s a demanding work area where the tools need to be sharp and quick.

This scenario is often referred to as ‘Social Selling’, which has a number of dimensions that highlight what’s important about Enterprise Social.

For example there is tapping the large social communities quite simply for the contacts they offer.

In this presentation the authors describe how the Linkedin Sales Navigator can be used for the oldest and most fundamental of sales practices, using networking to gain access to prospective buyers.

Other good pieces on this include how Social Selling is On the Risethe Disruptive Hustle, the Salesforce.com mini guide and of course an infographic.

The flip side is that social technologies can also be used to improve the work of salespeople inside the enterprise too – Salesforce 2.0 – Indeed the core idea that defines Enterprise Social is how these two worlds blend together.

Salesforce.com is of course the best known example of a Cloud-based sales force automation tool, but it can also go much further than simply offering a hosted service – It offers a suite of additional tools for achieving an Enterprise Social strategy.

For example there is the LinkedinFliptop and Redkite modules for integrating social network contact data into your CRM profiles, and Hubspot offers one for integrating leads generated from these social media campaigns straight into your lead management processes.

Google Enterprise for the Salesforce

Similarly you can look to integrate the other Cloud giant into this same mix too: Google.

A new blog series we’re starting ‘Google Enterprise‘ will look at how their Cloud suite can be used in the enterprise.

As highlighted in a previous blog the Google tools are all about boosting personal productivity, Getting Things Done, and when this effect is applied to the sales force this boost can directly translate into increased revenues.

From a choice of many, Salesforce.com Google integration tools include:

  • Zapier – Creating Salesforce records from Google Drive documents
  • Appirio – Synching Google and Salesforce contacts 
  • Cirrus for integrating Salesforce directly into GMail

These integrated workflows yield the true power of what Cloud Computing offers – Significantly transforming and enhancing how work is achieved across highly distributed, mobile teams.

For sales teams this can directly and quickly translate into more and better client proposals, more time for customers and so forth, generating the revenue increase required for new technology ROI.


Read the original blog entry...

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

IoT & Smart Cities Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.