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Coca-Cola Bottling Company Quenches Its Thirst for Spend Optimization with Coupa

Coupa Software, the leader of cloud-based spend optimization solutions, today announced that Coca-Cola Bottling Co. Consolidated (NASDAQ:COKE), the nation’s largest independent Coca-Cola bottler, has successfully rolled out its Coupa implementation. Coca-Cola Bottling Co. Consolidated (CCBCC) decided to swap out its legacy e-procurement platform and chose Coupa for its requisition to order process and for importing invoice information into one of its existing systems.

When evaluating spend optimization solutions, CCBCC really wanted a platform that would support mobile users in the field who rely heavily on iPads and iPhones to conduct business. They had poor user adoption rates with their legacy procurement solution, and they desired a much more intuitive solution that would boost adoption. Coupa supported all of CCBCC’s requirements for its 1,200-person user base. Coupa is also seamlessly integrated to Coca-Cola Bottling’s SAP ERP platform.

“Our goal at CCBCC is to make, sell and deliver products better than anyone else in our market,” said Patrick Hopkins, procurement director of CCBCC. “Coupa is one of the technology solutions that is critical for us to sustain that goal. We had a very smooth transition to Coupa which is exactly what you want to see with the deployment of any new technology.”

“When the deployment went live, CCBCC users were up and running almost instantly,” said Ravi Thakur, vice president, Services, Customers Success and Adoption for Coupa. “The support phones were quiet on day one, which is a testament to the ease-of-use of Coupa’s platform, and iPhone and iPad users immediately started placing orders for items they needed to keep their operations flowing. With such a successful rollout, we know that CCBCC is on its way to gaining better control over its procurement processes.”

About Coca-Cola Bottling Co. Consolidated

Coca-Cola Bottling Co. Consolidated (CCBCC) is the nation’s largest independent Coca-Cola bottler. They make, market, sell and distribute Coca-Cola products along with other unique beverages. CCBCC holds cola beverage agreements and allied beverage agreements, under which it produces, distributes, and markets beverage products of The Coca-Cola Company. The company also distributes and markets still beverages of The Coca-Cola Company, such as POWERade, vitaminwater, and Minute Maid Juices To Go, as well as produces, distributes, and markets Dasani water products under still beverage agreements. In addition, it holds agreements to produce and market Dr. Pepper products and various other products, including Monster energy products and Sundrop. CCBCC sells and distributes its products directly to retail stores and other outlets, including food markets, institutional accounts, and vending machine outlets with annual revenues over $1.5B.

About Coupa Software

Founded in 2006, Coupa Software is the leading provider of cloud-based spend optimization software. More than 300 customers in 40 countries use the Coupa purchasing and procurement software to amplify their spend power and reduce spending costs up to 11 percent. Only Coupa provides a true suite of cloud applications that enables customers to launch the solution immediately and quickly realize significant savings. Learn more at: or call 650.931.3200. Read more at our company blog, Making Cents, or follow @Coupa on Twitter.

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