Welcome!

SAP HANA Cloud Authors: Liz McMillan, Elizabeth White, Chris Kocher, Peter Silva, Yeshim Deniz

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Blog Feed Post

Google Cloud Ventures – Standing on the Shoulders of Giants

The Cloud has made entrepreneurism itself more accessible to more people

To best capture the primary value of Cloud Computing I always recommend looking at the scenario of a new entrepreneur launching their online business.

The Cloud has made entrepreneurism itself more accessible to more people, lowering the barrier to entry by lowering the costs it takes to launch a new online venture by a magnitude, while simultaneously improving the quality of the apps you can produce, and how quickly you can produce them.

giant-shoulders1Combined with the continuing explosion of online users and how much they grow their daily use of social media, e-commerce etc., this is a massively potent combination.

Of course this benefit isn’t limited to startup entrepreneurs – Harnessing the Cloud to grow online sales is obviously a success that any and all businesses would enjoy, and doing it faster and cheaper is equally smart for all of them.

Paas-Cloud2PaaS-accelerated ventures

In my view there is no Cloud provider who better supports and exploits this trend than Google.

Certainly while Amazon is recognized as the IaaS (Infrastructure as a Service) leader, where they have huge depth of scale in this field, Google can be characterized more by breadth of offering.

This also highlights the key distinctions between the layers of IaaS, PaaS and SaaS and how this relate to the process of rapidly developing and launching new online ventures.

Amazon is indeed hard to beat for the raw compute power that developers want when they have custom coded an app all by themselves, but this is not the only way to achieve the goal.

The effect of ‘standing on the shoulders of giants’ is best exploited when you consider PaaS (Platform as a Service), and it’s especially important to this scenario because it emphasizes reusing what is already available to build your new product, rather than trying to hand-code it all from scratch.

In short why spend all of your investment money on developing technology that is already to hand, when in instead you can assemble ‘lego bricks’ quicker and more effectively, and then concentrate your funding on marketing and acquiring customers.

The power of this approach is demonstrated through a few great examples:

  • In this blog they analyze how Google Apps has been used to develop a mobile sales voucher system in Africa. This explains how all the PaaS component parts have been used to build a point of sale system, using services such as ’Fetch URL’ to exchange messages with mobile networks and send text alerts.
  • Streak CRM is a powerful example because as well as also using this same approach they are also working through Google as their route to market, embedding a CRM tool into the very popular GMail tool. They make the critical point that the PaaS approach is how you “use the best tool for the job” and how your own product can be as big as the modules you are basing it on – For example they are leveraging the Prediction API to embed this intelligence into the CRM service, making smart recommendations for how users can file their emails.
  • In Scaling SongPop and Building Scalable Games they describe how the platform scale and raw utility like storage can be harnessed for large scale ventures in social and gaming applications.

It`s all about Google UC

This platform approach can be applied to a number of sectors in a highly disruptive manner.

One key industry we will focus on in upcoming blogs is UC: Unified Communications.

As this diagram shows, the evolution of this is to ‘Social Communications and Collaboration‘, a scenario that Google is ideally positioned for.

The real strength of the Google play is the ability to develop for the end-to-end experience: The Google suite extends right down to the browser (Chrome) where some plug-ins at that end might be the real lynch pin to a killer business model.

For example in this month`s Entrepreneur magazine they report on how a startup called Crowdcall is enjoying massive growth simply by having a conference call service that calls you, rather than you dialing in. It also taps your Linkedin contacts to automate the dialing.

That’s such a simple idea but a killer app one that is driving growth of 100% a month!

Google is an ideal platform for your own disruptive models like this. Example PaaS modules include the Mail API and XMPP, and they offer their own ideas for Google innovations in telephony.

This end to end capability is very nicely demonstrated in this presentation recently delivered to the Toronto Google Developer Group, introducing the role of ‘Google Cloud End Points‘ in the process of developing apps for Android mobile devices.

Of course this highlights what a wealth of talent is available in this area in Toronto, so if you would like to explore how your venture idea can be built on the shoulders of giants, stay tuned for upcoming CCN events.

sheepdog3If you want to dive more directly into exploring how your business could harness Google Cloud, check out my announcement about joining Canada’s leading integrator in this field, and we can meet to brainstorm…

Read the original blog entry...

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

@ThingsExpo Stories
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...