|By PR Newswire||
|February 11, 2013 07:46 AM EST||
NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012
Key Features:• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics
• Industry Associations and Professional Societies List
• In-Depth Profiles of hundreds of leading companies
• Industry Glossary
• Buyer may register for access to search and export data at Plunkett Research Online
Pages: 544Statistical Tables Provided: 5Companies Profiled: 385Geographic Focus: Global
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?
-What are the financial results of the leading companies?
-What are the names and titles of top executives?
-What are the top companies and what are their revenues?
Contents, Statistics, Forecasts and Analysis Include:Major Trends Affecting the Advertising & Branding Industry
1) Introduction to the Advertising and Branding Industry
2) Media Consolidation and Globalization
3) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market
4) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention
5) Targeted Online Advertising and Social Network Advertising Boost Revenues
6) Google Dominates Online Video Advertising
7) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless
8) Television Ads Evolve to Face New Challenges
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge
11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
13) Newspapers and Magazines Face Difficult Times
14) Billboards Go Digital
15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions
16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
17) Private Label Brands Grow in Share of Total Store Sales
18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
19) Hispanic Market Attracts Growing Advertising and Marketing Focus
20) Ad Market in China Booms
21) Growth in Big Data Supported by Expansion of Cloud Computing
Advertising & Branding Industry Statistics1) Advertising & Branding Industry Overview
2) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011
3) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
4) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
5) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011
Table of Contents
PLUNKETT'S ADVERTISING & BRANDINGINDUSTRY ALMANAC 2012CONTENTSA Short Advertising & Branding Industry Glossary iIntroduction 1How to Use This Book 3Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Introduction to the Advertising and Branding Industry 72) Media Consolidation and Globalization 123) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market 124) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention 145) Targeted Online Advertising and Social Network Advertising Boost Revenues 156) Google Dominates Online Video Advertising 157) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless 168) Television Ads Evolve to Face New Challenges 179) DVR Market Evolves/Time-Shifting Hurts Advertisers 1910) TV Over IP-TV Networks, Cable Companies and Web Sites Converge 2011) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 2112) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 2213) Newspapers and Magazines Face Difficult Times 2314) Billboards Go Digital 2515) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions 2516) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly 2717) Private Label Brands Grow in Share of Total Store Sales 2818) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities forAdvertisers and Marketers 2919) Hispanic Market Attracts Growing Advertising and Marketing Focus 3020) Ad Market in China Booms 3021) Growth in Big Data Supported by Expansion of Cloud Computing 31Chapter 2: Advertising & Branding Industry Statistics 33Advertising & Branding Industry Overview 34Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:Estimated Revenue & Expenses, U.S. 2007-2011 35Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 36Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 37Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011 38Chapter 3: Important Advertising & Branding Industry Contacts 39(Addresses, Phone Numbers and Internet Sites)Chapter 4: THE ADVERTISING 400:Who They Are and How They Were Chosen 65Industry List, With Codes 66Index of Companies Within Industry Groups 67Alphabetical Index 76Index of Headquarters Location by U.S. State 79Index of Non-U.S. Headquarters Location by Country 83Index by Regions of the U.S. Where the Firms Have Locations 84Index of Firms with International Operations 94Individual Data Profiles on Each of THE ADVERTISING 400 97Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 484Index by Subsidiaries, Brand Names and Selected Affiliations 486
24/7 Real Media IncA Partnership IncA&E Television NetworksAbbott Mead Vickers BBDO LtdABC IncAbelson-TaylorACCENT Marketing Services LLCACME Communications IncAcorn International IncAcosta IncActive Media Services IncAcxiom CorpAcxiom Digital IncAdchemy IncAdmerasia IncAdspace Networks IncAdStar IncAdvantex Marketing International IncAegis Group plcAKQA IncAlcone Marketing GroupAlliance Data Systems CorporationAlloy IncAMC Networks IncArbitron IncArnold Worldwide PartnersArvato AGAsahi Advertising IncAsatsu-DK IncAsk.comAspen Marketing Services IncAudienceScienceBartle Bogle Hegarty LimitedBBDO WorldwideBBN The Business Branding NetworkBeasley Broadcast Group IncBelo CorpBerry Network IncBertelsmann AGBlue Dingo DigitalBlueKaiBravo Group IncBrierley+PartnersBritish Broadcasting Corporation (BBC)British Sky Broadcasting Group plc (BSkyB)Brodeur PartnersBromleyBronto Software IncBurrell Communications GroupBurson MarstellerCable News Network LP LLLP (Cnn)Cablevision Systems CorpCampbell MithunCampbell-EwaldCarat GroupCarlson Marketing GroupCarol H Williams AdvertisingCatalina Marketing CorporationCBS CorpCBS RadioCenveo IncCequel Communications Holdings I LLCCharm Communications IncCharter Communications IncCheil Worldwide IncChime Communications plcChina Mass Media CorpChoiceStream IncClear Channel Communications IncClear Channel Outdoor Holdings IncClemenger Group LtdCobalt Group (The)Cohn & WolfeColangelo Synergy MarketingComcast CorpCommunisis plcCommunity Newspaper Holdings IncConde Nast Publications IncConsolidated Graphics IncConstant Contact IncConvergys CorporationCorey McPherson NashCorus Entertainment IncCossette Communication Group IncCoupons IncCox Communications IncCox Enterprises IncCox Radio IncCrain Communications IncCramer KrasseltCrispin Porter & BoguskyCritical Mass IncCrown Media Holdings IncCumulus Media IncCW Network (The)Cyber Communications IncDai Nippon Printing Co LtdDaiko Advertising IncDaily Journal CorpDaktronics IncDDB Worldwide Communications Group IncDelphys IncDeNa Co LtdDennis Publishing LtdDentsu IncDeutsch IncDieste IncDigital Generation IncDigitas IncDIRECTVDiscovery Communications IncDisplay Technologies IncDL Ryan Companies LtdDow Jones & Co IncDraftFCBE W Scripps CoEchoStar CorpEdelman Public Relations WorldwideE-machitown Co LtdEmap LtdEmmis Communications CorpEntercom Communications CorpEntravision Communications CorporationEnvoy Capital Group IncEpsilon Data Management LLCESPN IncEuro RSCG Worldwide IncExactTarget IncFacebook IncFahlgren MortineFallon Worldwide LLCFisher Communications IncFlair Communications Agency IncFleishman Hillard IncForbes MediaFord Models IncFoursquareFox Broadcasting CompanyFox Entertainment Group IncFox SportsFreedom Communications IncFry IncGA Communication GroupGage Marketing GroupGannett Co IncGateHouse Media IncGenexGeorge P Johnson CoGerbig Snell WeisheimerGolin Harris InternationalGoodby Silverstein & PartnersGoogle IncGranite Broadcasting CorpGray Television IncGrey Global Group IncGroupon IncGrupo Radio Centro SAB de CVGrupo Televisa SAHakuhodo DY Holdings IncHakuhodo IncHALO/Lee Wayne CorporationHarris Interactive IncHarte-Hanks IncHavasHawkeye FFWDHealth Advances LLCHealthSTAR Communications IncHearst Corporation (The)Hearst Television IncHill & Knowlton IncHill Holliday Connors Cosmopulos IncHorizon Media IncIAC/InterActiveCorpI-Cable CommunicationsICM PartnersICOMiContact CorpImages USAimc2IMG Worldwide IncInfoGROUP IncInitiativeInsight Communications Company IncInsignia Systems IncInternational Data Group IncInterpublic Group of Companies IncinVentiv Health IncION Media NetworksIpsos SAITV plcIW Group IncJCDecaux SAJive SoftwareJive SoftwareJohnson Publishing Company IncJournal Communications IncJournal Register CoJumptapJWTKane & Finkel Healthcare CommunicationsKang & Lee AdvertisingKaplan Thaler Group Ltd (The)Ketchum IncLa Agencia de Orci & AsociadosLagardere Active MediaLamar Advertising CoLBi International NVLee Enterprises IncLeo Burnett Worldwide IncLexicon Branding IncLiberty Global IncLiberty Interactive CorpLin TV CorpLinkShare CorporationLippincottLivingSocial IncLowe & Partners WorldwideLyris IncM&C Saatchi plcMacquarium Intelligent CommunicationsMagnets.comMARC USAMarchex IncMarden Kane IncMarketing Store Worldwide (The)Marketo IncMartha Stewart Living Omnimedia IncMartin Agency Inc (The)McCann WorldgroupMcClatchy Company (The)McGraw Hill Cos IncMDC Partners IncMDI Entertainment LLCMECMedia ConsultaMedia General IncMedia Planning GroupMediacom Communications CorpMediaMind Technologies IncMediaNews Group IncMehigan Bellone & AssociatesMeredith CorpMerkle IncMetro International SAMillenial MediaMindshare WorldwideMixi IncMktg IncModern Times Group MTG ABMonster Worldwide IncMoreVisibility.com IncMorris Communications Company LLCMosaic Sales Solutions Holding CompanyMove IncMSLGROUPMSQ Partners LtdMTV NetworksMWW GroupNaspers LimitedNational CineMedia IncNatrel Communications IncNBC Universal LLCNew York Times Co (The)News CorpNexstar Broadcasting Group IncNielsen Company NV (The)NSA MediaOgilvy & Mather WorldwideOMD WorldwideOmnicom Group IncOnstream Media CorporationPacific Communications IncPenton Media IncPerformics IncPeterson Milla HooksPitney Bowes Software IncPlayboy Enterprises IncPMP LimitedPorter NovelliPrimaCom AGPrimedia IncProfusionProtocol Marketing GroupPublicis Groupe SAPublicis USAPubliGroupe LtdQ Interactive IncQuantcast IncQuebecor IncR R Donnelley & Sons CoRadio One IncRainey Kelly Campbell Roalfe Y&RRainmaker Systems IncRaycom Media IncReader's Digest Association IncResponsys IncReturn Path IncRichards Group IncRockYou IncRodale IncRogers Communications IncRoska Healthcare AdvertisingRTL Group SARubin Postaer and AssociatesRuder Finn GroupSaatchi & SaatchiSaga Communications IncSalem Communications CorpSapient CorporationSchawk IncSchawk Retail MarketingSchwartz Communications IncScripps Networks InteractiveSempris LLCShanghai Media Group (SMG)Shaw Communications IncSIGMA Marketing GroupSinclair Broadcast Group IncSKY Network Television LimitedSM&ASource Interlink Companies IncSourceLinkSpanish Broadcasting System IncSPAR Group IncSt Ives plcStaples Promotional ProductsStarcom MediaVest GroupSTW Group LimitedSymphonyIRI GroupTargetComTBA Global Events LLCTBWA Worldwide IncTeleTech Holdings IncTeracentText 100 Public RelationsTime IncTime Warner Cable IncTime Warner IncTMP Worldwide Advertising & CommunicationsTNS UK LtdTocquignyTokyu AgencyTOMS Shoes IncTopin & Associates IncToppan Printing Co LtdTownsquare Media LLCTranscontinental IncTrans-Lux CorporationTribune CoTurner Broadcasting SystemTV Azteca SA de CVUBM plcUnivision Communications IncUniworld Group IncUNO LimitedUS News and World Report LPValassis Communications IncValueClick IncVerticalResponse IncVertis IncVertrue IncViacom IncVibrant Media IncVirgin Media Business LtdVistaPrint NVVivendi SAVox MedicaWaggener Edstrom IncWalt Disney Company (The)Washington Post CoWB Doner & CoWeber Shandwick WorldwideWebloyalty.com IncWenner Media LLCWieden+KennedyWilliam Morris Endeavor Entertainment LLCWolff OlinsWPP plcWyndeham Press Group plcYahoo! IncYelp IncYesMail.com IncYoung & Rubicam BrandsYoung Broadcasting LLCZenithOptimedia GroupZiff Davis Media IncZS Associates
Contact Clare: [email protected]
US:(339) 368 6001
Intl:+1 339 368 6001
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 6, 2016 10:30 AM EDT Reads: 1,591
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 6, 2016 10:00 AM EDT Reads: 1,308
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 6, 2016 10:00 AM EDT Reads: 1,504
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 6, 2016 10:00 AM EDT Reads: 1,093
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 6, 2016 09:15 AM EDT Reads: 1,423
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 6, 2016 09:00 AM EDT Reads: 803
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 6, 2016 08:45 AM EDT Reads: 665
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 6, 2016 07:00 AM EDT Reads: 1,077
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 6, 2016 06:00 AM EDT Reads: 1,526
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 6, 2016 04:00 AM EDT Reads: 1,347
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 6, 2016 02:00 AM EDT Reads: 1,431
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 6, 2016 01:45 AM EDT Reads: 1,449
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 6, 2016 01:00 AM EDT Reads: 1,276
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 6, 2016 12:00 AM EDT Reads: 1,496
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 5, 2016 11:30 PM EDT Reads: 1,387
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 5, 2016 04:00 PM EDT Reads: 808
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 5, 2016 03:45 PM EDT Reads: 781
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 5, 2016 12:30 PM EDT Reads: 1,353
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 5, 2016 12:30 PM EDT Reads: 1,381
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 3, 2016 12:15 PM EDT Reads: 1,668