Welcome!

Artificial Intelligence Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, Kevin Benedict

News Feed Item

F5’s New Policy Enforcement Solution Helps Communication Service Providers Create Revenue-Generating Services

F5 Networks, Inc. (NASDAQ: FFIV) today announced the newest member of its growing portfolio of solutions for fixed and mobile service providers. F5® BIG-IP® Policy Enforcement Manager (PEM) combines the strength of F5’s intelligent traffic steering functionality with a context-aware policy enforcement solution. Providing deep visibility and analytics into subscriber behavior, applications, and the network itself, BIG-IP PEM empowers service providers to optimize network performance, introduce new revenue-generating services, and better control costs. The foundation of F5’s approach is its intelligent services framework, which offers service providers a unified solution for optimizing service delivery and security, and monetizing services.

“Service providers are dealing with enormous challenges, among them, a relentless growth in mobile applications and data traffic, falling average revenue per user (ARPU), increasingly sophisticated security threats, and skyrocketing infrastructure costs,” said Manny Rivelo, EVP, Service Provider and Security Solutions at F5. “Those costs, along with network complexity, continue to rise for service providers because, until now, they have been forced to deploy core services via point solutions. With BIG-IP Policy Enforcement Manager, they can deliver multiple services from a unified platform—without sacrificing performance or scalability.”

Details

BIG-IP PEM is the latest addition to F5’s intelligent services framework. For years, the BIG-IP system has provided core services that are critical to service providers, including intelligent traffic steering, TCP optimization, and DNS services. Recently, F5 released additional components of this platform, including BIG-IP Carrier-Grade NAT and BIG-IP Advanced Firewall Manager. All are available as modules, standalone solutions, or virtual editions of the BIG-IP system.

With BIG-IP PEM, service providers now have the ability to classify traffic and enforce policy based on applications and subscriber behavior. BIG-IP PEM also provides granular reports on subscriber and application flows, and it integrates with online charging subsystems, giving operators real-time credit control.

BIG-IP PEM has been tested with third-party Policy and Charging Rules Function (PCRF) vendors and is compliant with the latest 3GPP standards for a Policy and Charging Enforcement Function (PCEF).

BIG-IP PEM helps customers:

  • Enable new business models for increased revenue Through its comprehensive analytics and context-aware capabilities, BIG-IP PEM gives service providers deep visibility into network conditions and subscriber behavior. With this intelligence, service providers have greater network control and are better equipped to develop innovative subscriber plans and new service offerings that can be rolled out quickly.
  • Improve efficiency of value-added services To maintain their competitive edge, service providers must continually introduce new value-added services (VAS) such as video optimization, parental controls, and web caching, which drive up costs and increase network complexity. BIG-IP PEM helps service providers overcome these challenges. When placed in front of VAS servers, BIG-IP PEM not only detects subscriber traffic in the network, it also intelligently routes the relevant traffic to the appropriate VAS platforms, thereby more efficiently using these resources.
  • Virtualize core network elements BIG-IP PEM enables service providers to implement Network Functions Virtualization (NFV) by coordinating with virtual orchestration systems to provision and deprovision VAS servers based on real-time subscriber and network traffic conditions. As a result, service providers can respond effectively to extreme spikes and lulls in traffic.
  • Realize carrier-grade scalability and performance BIG-IP PEM is available on VIPRION®, F5’s high-performance, chassis-based hardware platform. When run on F5’s latest VIPRION C4800 offering, BIG-IP PEM enables service providers to achieve up to 320 gigabits per second of layer 7 throughput, support up to 72 million concurrent connections, and serve as many as 96 million subscribers on a single device.
  • Reduce costs and network complexity – Because BIG-IP PEM enables the delivery of multiple core services based on unified platform architecture, service providers can eliminate many point solutions, simplifying the network and driving down costs. Service providers can further reduce costs using the BIG-IP system because it enables them to smoothly transition their 2G and 3G networks to LTE and IPv6 networks.

    In addition, when BIG-IP PEM runs on VIPRION hardware, core services can be provisioned on any blade, so service providers gain flexibility and avoid the necessity and added expense of stocking service-specific blades.

Supporting Quote

“F5’s new solution addresses a fast growing market opportunity and important set of capabilities that CSPs urgently require,” said Deb Osswald, VP of CSP Operations at IDC Research. “Together, policy enforcement, traffic steering, and bandwidth control can form a powerful triad of functionality, enabling CSPs to differentiate their offerings from those provided by over-the-top (OTT) competitors and create new customer value using these network-centric features.”

Availability

BIG-IP Policy Enforcement Manager (PEM), BIG-IP Carrier-Grade NAT, and BIG-IP Advanced Firewall Manager are generally available now. Please contact a local F5 office for availability in specific countries.

Additional Resources

About F5 Networks

F5 Networks (NASDAQ: FFIV) makes the connected world run better. F5 helps organizations meet the demands and embrace the opportunities that come with the relentless growth of voice, data, and video traffic, mobile workers, and applications—in the data center, the network, and the cloud. The world’s largest businesses, service providers, government entities, and consumer brands rely on F5’s intelligent services framework to deliver and protect their applications and services while ensuring people stay connected. Learn more at www.f5.com.

You can also follow @f5networks on Twitter or visit us on Facebook for more information about F5, its partners, and technology. For a complete listing of F5 community sites, please visit www.f5.com/news-press-events/web-media/community.html.

F5, Advanced Firewall Manager, BIG-IP, Policy Enforcement Manager, PEM, and VIPRION are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

This press release may contain forward-looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company's filings with the SEC.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.