SAN FRANCISCO, Feb. 12, 2013 /PRNewswire/ -- Profit Magazine, published by software industry giant Oracle, featured an opinion column on technology professional careers written by  executive career expert Karen Armon and president of MarketOne Executive.com (www.MarketOneExecutive.com).

"Being published in Oracle's Profit Magazine is a huge honor," said Armon who has written 15 articles for Oracle. "Oracle is one the top companies in the world and has their choice of publishing any number of thought leaders, best selling authors and industry gurus. I'm proud to be included in that honor roll of contributors."

Armon consults with C-level executives who want to move up the corporate ladder. A recognized authority expert in C-Suite leadership development, Armon also creates original research and provides consulting services on C-Level career advice and executive personal branding.

In the article "Trends in Tech Careers: How to Stay Competitive and Ahead of the Crowd," Armon describes three major trends in top talent acquisition that are changing the competitive landscape. She shows how professionals in every industry can be prepared.

"The transformation of our economy has created tremendous shifts that can be confusing. The way to maneuver your professional career is to understand the direction in which these micro-trends point and take steps to move forward," said Armon, an executive branding coach and keynote speaker who presents thought leadership trends on executive marketing topics at leadership retreats, events and conferences.

These trends are:

Trend #1: The convergence of technology and marketing skills
Trend #2: The rise of the social leader
Trend #3: The increased utilization of fluid talent

"For the tech professional, keeping a sharp eye and ear out for these micro-trends changes how one sees the world, provides new direction for moving into top roles in any market and in any situation, and develops new and robust careers that meet today's economy while effectively marketing and selling one's top-level capabilities," said Armon, an executive-level career coach and author of the book, Market Your Potential, Not Your Past. Her newly released 2013 eBook helps IT top leaders to understand and to decode today's economic climate. It is available at http://bit.ly/XyuK6r.

About Karen Armon, CEO and Founder

Karen Armon is the CEO and Founder of MarketOne Executive, where she has coached C-Level executives in different industries and positions since 1992.  Due to her long experience in executive-readiness, Karen has the inside track into what leaders must do to find the top position they want and deserve.

She is the author of the popular book, Market Your Potential, Not Your Past is a step-by-step guide for executives on how to move into top roles and develop robust careers in any market and in any situation.  Her proprietary coaching system is designed exclusively for executives, providing new direction for today's economy while effectively marketing and selling one's top-level capabilities.

Karen is a sought-after speaker in executive circles who follow her advice and counsel.  She is also a regular commentator and author for many top-level executive information sources, such as The Wall Street Journal, Harvard Management Update, Oracle's Profit Magazine and other leading executive publications.

About Oracle

Oracle Corporation is a multinational computer technology corporation, with headquarters in Redwood City, California. The company specializes in developing and marketing computer hardware systems and enterprise software products – particularly its own brands of database management systems. Oracle is the third-largest software maker by revenue, after Microsoft and IBM.

To read the article, go to http://www.oracle.com/us/corporate/profit/opinion/011813-karmon-1899112.html

SOURCE Karen Armon