WALLDORF, Germany, Feb. 13, 2013 /PRNewswire/ -- To provide an overview on the current state of the global mobile market and mobile industry trends, SAP AG (NYSE: SAP) today introduced "Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities."

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"User expectations are skyrocketing with the advancement of smart devices, tablets and high-speed IP-based networks," said John Sims, president, SAP Mobile Services. "These changes bring an abundance of opportunities to the providers in the industry that are forward-thinking and adaptive in their strategies and capabilities. Our guide provides a starting point to better understand the industry today and strategies for a successful future."

With articles exploring global mobile market trends, Mobile Operator Guide 2013 is a key resource to help mobile operators develop strategies to drive messaging revenue, generate new revenue streams, build loyalty through customer engagement programs, plan for LTE roaming through IPX adoption and maintain competitive advantage in an IP-based world. The book features perspectives from more than 40 global industry authorities and innovators including experts from CTIA, GSMA, MetroPCS, SingTel, Telefónica, TIM, Qtel, Yankee Group and more.

The SAP Mobile Services organization provides mobile operators with global messaging interconnect capabilities, data roaming and an array of IPX-based services, and enables enterprises to engage with their consumers through innovative mobile marketing and communication solutions. The solutions and services process 1.8 billion messages per day reaching more than 980 operators and 5.79 billion subscribers across 210 countries.

To learn more, download Mobile Operator Guide 2013 at www.sap.com/mobile/operatorguide. Visit SAP in Hall 7, 7C70, at Mobile World Congress 2013, being held February 25-28 in Barcelona, Spain.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts:
Scott Malinowski, +1 (617) 538-6297, scott.malinowski@sap.com, EST
Margherita Di Cerbo, +44 207 6485358, margherita.di.cerbo@sap.com, GMT
Dawn Zinkewich, Prosek Partners, +1 (203) 254-1300 x147, DZinkewich@prosek.com, EST

SOURCE SAP AG