“With order of magnitude improvements in price/performance, Amazon Redshift makes big data analytics accessible to more people, allowing large organizations to analyze more of their data and smaller ones to afford fast, scalable data warehousing technology," said Raju Gulabani, Vice President of Database Services at Amazon Web Services as AWS today announced that Amazon Redshift is now broadly available for use.

Amazon Redshift is described by the company as "a fast and powerful, fully managed, petabyte-scale data warehouse service in the cloud."

“When we set out to build Amazon Redshift, we wanted to leverage the massive scale of AWS to deliver ten times the performance at 1/10 the cost of on-premise data warehouses in use today,” Gulabani continued, adding: "We are delighted by the excitement from our preview customers as they’ve experienced the performance improvement and lower costs that Amazon Redshift delivers."

Amazon's ever-popular chief evangelist Jeff Barr also blogs today about the AWS Management Console:

"You can start small (which, at data warehouse scale, means a couple of hundred gigabytes), and scale up to a petabyte or more as you discover what Amazon Redshift can do for you."

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Amazon's CTO Werner Vogels keynoted at both 1st Cloud Expo and 2nd Cloud Expo

With just a few clicks in the AWS Management Console, Barr explains, customers can launch an Amazon Redshift cluster, starting with a few hundred gigabytes and scaling to a petabyte or more, for under $1,000 per terabyte per year.

Since Amazon Redshift was announced at the AWS re: Invent conference in November 2012, customers using the service during the limited preview have ranged from startups to global enterprises, with datasets from terabytes to petabytes, across industries including social, gaming, mobile, advertising, manufacturing, healthcare, e-commerce, and financial services.

To get started with Amazon Redshift, visit http://aws.amazon.com/redshift.

• Amazon Web Services Announces Amazon Redshift