No Magic Inc., the leading global provider of integrated modeling, simulation, and analysis services and solutions, launched its World Conference today to an audience of business executives all asking the same question: “How can modeling and simulating my business activities save me money in this uncertain global economy?” The sold-out conference runs through February 20th.

“Every major business is looking to become more efficient and profitable, and if the CEO isn’t looking at it, the Board of Directors should be asking, ‘Why not?'” says Gary Duncanson, CEO of No Magic, Inc. and host of the World Conference. “Nobody can predict the future, especially in this uncertain economy. But with the ability to model future scenarios, realize gaps in your systems, then plug those gaps with better standards-based technology, your enterprise finds a clear direction and better probability for success. And as entire industries become standards-based, it becomes easier to collaborate with your clients and partners.”

The conference will be headlined by industry leaders Dr. John Zachman (Zachman International), Dr. Richard Soley (OMG, Inc.), Steve Durbin (Information Security Forum Limited) and feature industry experts in more than 60 sessions. Former Navy Seal Clint Bruce, President of Trident Response Group, will also discuss counter-terrorism, intelligence solutions in the private sector and security vulnerabilities for public companies. Presentations will focus on UML modeling, enterprise architecture, systems engineering modeling language, ontology and business-specific sessions for the “C” level executive.

This year, the hot topics include modeling and simulation of crisis management events, standards in cloud computing, cyber-security and “Big Data.” Standards -- specifically, standards-based interoperability -- enable two or more industries or industry segments to interact with each other to provide a customer desired and complete solution, and as a result, growing and benefiting each of the industries.

Top technology sponsors include Sodius, SNR Denton, Cyber Defense Labs, International Institute of Business Analysis, Nomos Software, Phoenix Integration, Model Driven Solutions, OMG and XBRL. The Allen Economic Development Corporation of Allen, Texas is also sponsoring the event. No Magic’s global headquarters is located in Allen, 23 miles north of downtown Dallas.

For more information on the conference: umlconference.com.

About No Magic

One of the most respected providers of standards-compliant modeling, simulation and analysis solutions in the industry, No Magic is positioned by Gartner, Inc. in the Magic Quadrant for Business Process Analysis Tools. The Cameo® Suite supports the full enterprise application life-cycle from business requirements/planning through and including final testing with award-winning, OMG™ standards-compliant products that efficiently model organizational structure, business processes, applications, information and technology. MagicDraw® supports multiple domain-specific models based on UML® including: BPMN™, SysML™, fUML, DoDAF/UPDM, MDD, SOA, unit testing, data modeling, simulation and activity-based model-driven costing. Professional services include training, consulting, custom applications and MagicDraw® product customizations such as custom modeling domain diagrams, requirements management, team collaboration, design and analysis.