|By Business Wire||
|February 19, 2013 11:03 AM EST||
MediaMath, the leading digital media-buying platform and services company, today announced that Grovo.com, the Internet’s productivity and training platform, will power the online portion of MediaMath’s New Marketing Institute, an education initiative to engage and empower the new generation of online advertising professionals.
The New Marketing Institute (NMI) is designed to get digital marketing professionals up to speed on the latest technologies, while simultaneously creating a community for all things new in the digital space. Through the partnership, Grovo and MediaMath will share online advertising courses across both companies’ sites, making it even easier for agencies and brands to continue their digital marketing education and help the uninitiated get a grasp on the growing complexity of terms, concepts and processes involved in the rapidly evolving digital media buying infrastructure.
“This partnership is going to bolster our effort to keep digital media planners and buyers up to date on the latest marketing technologies and advertising tactics,” said Joe Zawadzki, MediaMath CEO. “A strong educational stance makes it easier for marketers to understand this rapidly evolving ecosystem. Grovo’s online training tools make it easier than ever for us to continue our New Marketing Institute initiatives online.”
The partnership will supplement the NMI’s current in-person training sessions held at the Direct Marketing Association (DMA) NYC headquarters, giving all NMI certified members access to Grovo’s Online Advertising course, with 15 lessons touching on subjects such as Targeting Display Campaigns, Optimizing Advertising Campaigns, and Real-time Bidding. Grovo’s web-based training will meet the needs of industry beginners who are eager to learn about the display landscape, as well as industry veterans who have mastered certain aspects of the business and are looking for new and innovated ways to build, manage, and grow their media businesses.
Members will also receive a premium membership to Grovo, which includes access to Grovo’s 3,000+ free and premium lessons covering topics such as cloud computing, social media, and online marketing. Quizzes, glossary terms and PDF cheat sheets accompany every lesson, creating engaging multimedia content for a unique online learning experience. Grovo's catalog of video tutorials, animated conceptual lessons and expert interviews for businesses covers everything from accounting and finance websites to CRM and project management to help users find the tools they need and learn how to use them. All of the content is delivered through Grovo’s proprietary education and training platform, and produced by Grovo’s in-house team of writers, animators and producers.
“There is a lot of discomfort on the advertiser side when it comes to new technologies and tactics like RTB and social media ad buying,” said Jeff Fernandez, Cofounder and CEO of Grovo. “Media buyers know they need to be aware of the latest tools and methods, but it’s difficult to learn on the job. MediaMath has done a great job leading the charge through education, and we’re happy to support their online component of this initiative.”
MediaMath's buying platform, TerminalOne, provides leading advertising agencies and over one thousand brands - including half of the Fortune 500 - with the technology and back-office services to drive transformative business results across display, video, mobile, and social channels. These channels include Google AdExchange, Yahoo! Right Media, Microsoft Ad Exchange, Facebook Exchange, The Rubicon Project, AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox News, and Forbes. TerminalOne's OPEN architecture integrates with hundreds of companies to provide a seamless media planning, data management, and performance optimization solution.
Headquartered in New York, with offices in five countries, MediaMath is a global leader in marketing technology. MediaMath has been included in the INC. 500 Fastest Growing Companies, and has been named an AlwaysOn "OnMedia 100" winner multiple times. MediaMath’s investors include Safeguard Scientifics (NYSE:SFE), QED Investors, Catalyst Investors and Observatory Capital.
Grovo makes it easy to be more productive in your personal and professional lives. Grovo.com produces 1-minute videos covering the latest changes to Internet services like Facebook, Evernote, and Google Apps. Grovo maps these updates to the services people use. People are notified in real-time to help them use the services.
Grovo’s proprietary technology harvests demand about the most immediate questions people have about new features and functionality. Every day, Grovo’s in-house team produces short videos covering these updates and delivers them as they’re happening. Currently, the library contains over 3,000 video lessons. Each lesson includes a multiple choice quiz, downloadable PDF and time-synced transcript.
People in 150 countries are using Grovo to save time and become more effective online. From K-12 school districts to 100 of the Fortune 500 companies, Grovo serves professionals and organizations of all sizes with its freemium business model.
Grovo was founded in 2010 and is a privately held company headquartered in New York City. Grovo has delivered 1 million video lessons and has raised venture financing from some of Silicon Valley’s most prestigious investors.
For more information, please visit: http://www.grovo.com.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 26, 2017 06:45 PM EST Reads: 2,331
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Feb. 26, 2017 05:30 PM EST Reads: 2,106
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Feb. 26, 2017 05:15 PM EST Reads: 1,883
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 26, 2017 03:45 PM EST Reads: 2,657
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
Feb. 26, 2017 03:30 PM EST Reads: 8,899
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 26, 2017 02:30 PM EST Reads: 2,439
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 26, 2017 02:30 PM EST Reads: 7,094
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Feb. 26, 2017 01:30 PM EST Reads: 2,352
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Feb. 26, 2017 01:15 PM EST Reads: 1,838
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Feb. 26, 2017 01:00 PM EST Reads: 3,021
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Feb. 26, 2017 12:45 PM EST Reads: 606
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
Feb. 26, 2017 12:45 PM EST Reads: 6,437
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Feb. 26, 2017 11:30 AM EST Reads: 6,695
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Feb. 26, 2017 11:00 AM EST Reads: 1,338
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Feb. 26, 2017 11:00 AM EST Reads: 2,774
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Feb. 26, 2017 10:30 AM EST Reads: 2,419
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
Feb. 26, 2017 09:15 AM EST Reads: 5,499
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Feb. 26, 2017 09:15 AM EST Reads: 1,622
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Feb. 26, 2017 09:15 AM EST Reads: 3,119
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 26, 2017 08:45 AM EST Reads: 2,332