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SAP Acquires SmartOps to Help Customers Optimize Inventory and Service Levels in Supply Chain

Using the SAP HANA® Platform, Move Will Enable Companies to Run Leaner and Free Up Capital for Innovation and Growth

WALLDORF, Germany, Feb. 22, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced plans to acquire SmartOps, a leading provider of inventory and service-level optimization software solutions. The acquisition paves the way for SAP to develop "real-time supply chain" software solutions, leveraging the SAP HANA® platform, which empowers customers to run their businesses in real time — to analyze, predict, react and adjust instantly.


SmartOps provides key operating parameters and targets for supply chain management (SCM) planning. The company's solutions coordinate capacity, inventory, demand, lead time and product availability variables that enable customers to optimize inventory and service levels, freeing up working capital for innovation and growth. SmartOps and SAP have a longstanding relationship, jointly delivering best-in-class supply chain solutions to many large enterprise customers.

Realizing the Real-Time Supply Chain
Companies around the world are facing the issues of volatile markets and growing logistics complexity. Winning in this environment requires an excellent understanding of the demand for your products and a most efficient supply network. This requires continuous work on the Sales and Operation plans, which consider revenue and profitability right away. Core and center of the Sales and Operations plan is to ensure highest customer satisfaction and lowest inventory levels. To reduce the demand uncertainty, better predictability and increased short term forecast accuracy is needed. Only this will keep inventory as low as possible during day to day operations.

SmartOps has developed large-scale, "stochastic" algorithms that take the uncertainty and risk out of SCM processes. These algorithms use predictive analytics to help manage global distribution networks and vast, multi-stage supply chains. Such solutions would be significantly enhanced by SAP HANA, allowing for processing of high volumes of data in real time. It also would complement and expand existing SCM sales and operations offerings from SAP, such as the SAP® Sales and Operations Planning analytic application powered by SAP HANA, the SAP® Demand Signal Management application powered by SAP HANA and the SAP® Advanced Planning & Optimization (SAP APO) component, paving the way for "real-time supply chain" solution. The two companies intend to provide current customers the same, or increased, levels of support without disruption to their existing systems.

Building to Provide Customer Value
A combined SAP and SmartOps holds the potential of offering great value to SAP customers. For example:

  • SmartOps' existing Inventory Optimization Suite will complement and expand sales and operations planning solutions based on SAP HANA, enabling a "real-time supply chain" solution to be built on SAP HANA. It also adds to the SAP portfolio of multi-stage inventory optimization solutions that global businesses need today.
  • SmartOps' new Enterprise Demand Sensing cloud-based analytics solution will enhance SAP Demand Signal Management, enabling customers to predictively and accurately manage their supply chain based on real-time demand and changing customer needs.
  • The two companies intend to provide current customers the same, or increased, levels of support without disruption to their existing systems.

Founded in 2000, SmartOps released its first product in 2001. The company has had a formal business relationship with SAP since 2006 and for the last four years has been a part of the program for solution extensions at SAP. SmartOps' customers include major brands in the manufacturing, distribution, chemical, life sciences, retail, high-tech and consumer product industries.

Analysts note the market for supply chain software is large and diverse in offerings and growing. They predict a yearly growth of 7.7 percent, to exceed US$9 billion by the end of 2013. The dynamics of the market also are shifting. Companies around the world face issues such as volatile markets and increasing logistics complexity. Their sales and operations plans, which consider immediate revenue and profitability, demand the highest levels of customer satisfaction and the lowest possible inventory levels. Winning in this environment requires an excellent understanding of product demand and the most efficient supply network.

"We are at a turning point in the global market for supply and demand technology," said Abdul Razack, senior vice president and head of Customer Engagement and Strategic Projects, SAP. "With the addition of SmartOps, SAP will be able to dramatically accelerate and improve the performance of real-time world-class supply chain management solutions that give customers the decisive competitive edge to succeed and grow their business."

"Joining SAP is both a strategic and exciting move for us," said Martin Barkman, president and CEO, SmartOps. "Having already embraced the need for both on-premise and cloud-based solutions, the prospect of developing these on SAP HANA will propel us to new heights in technology innovation."

As part of the acquisition, SmartOps employees will join SAP. The transaction is expected to close during the first quarter of 2013, subject to customary closing conditions.

For more information, visit the SAP Newsroom.

About SmartOps
SmartOps' supply chain planning that right sizes inventory and captures more sales for global enterprises. SmartOps captures the full complexity and uncertainty of your global supply chain, and makes managing it simple. Deploying SmartOps solutions have dramatically improved supply chain performance at Fortune 1000 and Global 2000 companies in discrete manufacturing, consumer durables and packaged goods, technology, pharmaceutical manufacturing, distribution, chemicals and retail industries. SmartOps is an SAP global partner and integrates with all leading enterprise application platforms.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see for additional trademark information and notices.

All other product and service names mentioned are the trademarks of their respective companies.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Andy Kendzie, +1 (202) 247-7064, [email protected], EST
Christoph Liedtke +49 6227 7-50383, [email protected], CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]


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